Last Updated on November 20, 2021 by scottkandh
To answer the question, which SEO tool is best is not relatively that easy. To answer it first requires that you have a little background information on how SEO works first before diving into which SEO tool is best. Another thing too is that there is no one good SEO tool all by itself. The most effective way to use SEO is by using a Holistic approach, so rather than which SEO tool is best (and using a single tool), the question should be what are the best three SEO tools which are used together for a Holistic SEO approach? The answer is Rank Math Pro SEO, KeySearch, and SEO Power Suite.
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In a nutshell, search engine optimization (SEO) works by search engines that are crawling your site and are looking at it’s structure with what’s called a spider. The spider collects the information and indexes all of the collective information that it finds so that you’re able to see the search results.
For a little more detailed discussion about search engines, read my post called Holistic SEO – Does your blog need more traffic? Focus on using a Holistic SEO Approach.
Why use SEO Software?
The answer to why use SEO software is that it tremendously helps build traffic to your site. For 26 “other” reasons why it’s important to why use SEO, please read 26 reasons why SEO is important from the post called How long does it take to Learn SEO? (click on the image below for how long it takes to learn SEO).
Another good post to read that answers the question why use SEO software is a post called “Importance of SEO & why is SEO absolutely necessary.”
Which SEO tool is best?
Now that we’ve the preliminaries out of the way we can look closer to determine which SEO tool is best?
There are two parts to this question: 1) Which SEO “plug-in” is the best? and 2) Which SEO “tool” is the best to use?
One of the best ways to learn SEO in the first place is by having your own blog, that helps out a lot because you’re able to put into practice the information that you’ve read. One of the best sources to find out about SEO is a post that I wrote called the 10 Steps for the Ultimate Roadmap for Learning SEO.
Another post to read for what’s the best SEO tools is to read The 51 Best SEO Tools from the folks at Semrush.
Which SEO Plug-in is the best?
You can learn SEO on your own and one of the easiest ways to learn how to use SEO is by using an SEO plug-in. The three recommended plug-ins that I suggest in this respective order are:
What is the best free SEO tool?
Without a shadow of a doubt, the best free SEO tool to use is Rank Math because it offers so much more information than it’s competitor Yoast SEO.
“In terms of the sheer number of features available, Rank Math offers more than Yoast SEO, especially when only comparing the free versions. That doesn’t necessarily mean it’s “better” because the key thing here is whether or not you’ll actually use those extra features.”
For a list of SEO tools to use for your SEO audit, please visit my post called 15 SEO Audit Tools sorted by category where the SEO tools are sorted out by the categories of: cache, SEO Effectiveness tools, keyword research utilities/programs, and SEO plug-ins.
My post called 15 SEO Audit Tools sorted by category only provides a list of 15 SEO tools, for a more comprehensive list of SEO Tools please read the post called The 51 Best SEO Tools from the folks at Semrush.
However, Rank Math Pro is for more experienced bloggers that have been using SEO for 6 months or so. It’s a highly recommended program if you want to build your keywords and traffic to your blog. But some of the programs are pretty advanced within the Rank Math Pro version which is why you might not want to use that program initially for your SEO.
I wrote a post called How to monitor our analytics with Rank Math because Rank Math has so many features that I wanted to get a better grasp on how to use it.
If you’re just starting to learn SEO you could use either of the first two plug-ins. Rank Math SEO has a free version and it’s free version has a lot more offer than compared to what’s in the paid version of Yoast (which also has a free version available, but not much to offer as Rank Math for free). One important thing to know about SEO plug-ins is that you don’t want to run two SEO plug-ins at the same time. By doing so you can stop your website from functioning properly and might get some conflicts.
Personally, I used Yoast premium SEO for a year and it helped to build some of the basic’s of my site’s SEO especially in regards to suggested internal links and making cornerstone posts (Rank Math calls them pillar posts).
Where Rank Math stands far apart from Yoast SEO is how it grades your posts on a scale from 1 to a 100. Yoast Premium SEO only grades on a level of three levels: red, orange, and green. It wasn’t until I switched from Yoast SEO to Rank Math Pro SEO that I was able to see the difference between the two programs and that’s why in my personal opinion that Rank Math is the best choice for which SEO is the best. It’s extremely helpful to look at your posts and see how your posts can be optimized by using the recommendations that are built into the program.
And now Rank Math has stepped up their SEO progress that the free version allows you to look at the contents of your SEO using artificial intelligence with a program that they call Content AI (Artificial Intelligence). If you have the Rank Math Pro SEO version the number of credits is 25 and you can buy more credits if you run out of them to research your keywords.
When I first started blogging I was using All in One SEO but I was so busy trying to learn how to build my website and build the contents for my post that during the first month of blogging I basically didn’t pay any attention to SEO.
I used Yoast Premium SEO for a whole year and it wasn’t until I discovered Holistic SEO that I decided to make the switch to Rank Math and within a couple of days updated it to Rank Math Pro SEO.
Here’s a perfect opportunity for me to show how Rank Math has helped me raise in Google rank standings by looking at the progress of my blog for the last 90 days. For more information to raise your Google rank standings please read my post called How to fully optimize your SEO score with 5 tables.
|based on 90 days||Top 3||4 – 10||10 – 50||51 – 100|
|8/14 – 8/20||0||5||50||67|
|8/15 – 8/27||1||3||40||67|
|8/28 – 9/3||0||5||43||68|
|9/4 – 9/10||0||3||42||58|
|9/11 – 9/17||0||1||40||64|
|9/18 – 9/25||1||5||38||70|
|9/26 – 10/2||2||4||42||83|
|10/3 – 10/9||3||3||32||66|
|10/10 – 10/16||1||4||46||92|
|10/17 – 10/23||2||9||76||119|
|10/31 – 11/7||1||12||117||226|
By looking at the Rank Math Google rankings over a period of 90 days, you can see the steady climb where it’s especially noticeable in the Google ranks of 10 – 50 days and 51 – 100 days. There’s a slight difference in the number of rankings for the period of 4 – 10 days. But in order to be considered “good” at SEO you need to rank consistently at the Top 3 levels. But at least it’s a step in the right direction.
To head in that direction (for the top 3 ranks) takes time and lots of patience to review your posts and optimize them for SEO. As well as use the four pillars of SEO for a Holistic SEO approach. One of my “anticipated” goals is that I’ll be able to rank consistently higher in the Top 3 ranks by July of 2022 which gives me a year’s worth of time to devote to SEO since discovering Holistic SEO.
The other metric that I’m started to track (and have just started tracking) is called your Click Through Rate (CTR) which is the number of search clicks divided by the number or search impressions. Thus far it’s 107 clicks and 43K search impressions (in a six-month time-frame) so there’s a lot of room for improvement to increase my 23% CTR.
It’s been a little while since I’ve personally used the Rank Math Content AI feature to research a keyword so I’m going to use it to build up the SEO for this post. Unlike another post where I provided you with the step by step details as to how I used Rank Math’s Content AI to improve SEO I won’t provide those in this post.
What I liked about the Rank Math Content AI program is that it provided me with two very important questions that I could add to build the Content SEO for this post. Did you know that there are four pillars of SEO?
- Technical SEO
- On-Page SEO
- Off-SEO and
- Content SEO
For details on Content SEO, please refer to my post SEO Content Strategy: How do I start learning SEO?
What tools do I need for SEO?
This part helps answer the 2nd question I stated earlier at the front of this post, “Which SEO tool is the best to use?”.
I recommend that you should an SEO audit at least on a monthly basis and they’re are six principal programs that I used to run an SEO audit. There are many other SEO tools to use, but these are the main ones that can help you to improve your site’s SEO. If you had to pick out one best tool for SEO from the ones listed below and I’m not counting Rank Math Pro SEO as a tool, I’m counting it as a plug-in, it would undeniably be SEO Power Suite.
- Rank Math Pro SEO
- SEO Site Checkup
- SEO Power Suite – this is a very powerful, yet expensive program to use for SEO. The free version doesn’t allow you to save your results. From time to time, this program is available at good discounts (i.e. 40% off).
- Free mini SEO audit at https://julieseeney.com/free-seo-audit-for-bloggers/ and
Another program to add to the list for what tools do I need for SEO is KeySearch (for doing keyword research). I didn’t add it to the list above because it’s not a tool that you’ll want to use for doing your SEO audit, it’s a tool that you’ll want to use on a regular basis as you develop your keywords for your posts. Other tools that you can use for doing keyword research are Answer the Public or Neil Patel’s Ubersuggest program.
Here’s a list of SEO tools recommended for beginners from Hobo SEO Consultancy and his comments about each of the SEO tools are located on the link.
- Google Search Console
- Pagespeed Insights
- Screaming Frog SEO Spider
- Answer The Public
- Google Analytics
- Clicky Web Analytics
Do I have to pay for the above SEO Tools?
All of the tools listed above have a free version that you don’t have to pay for them, and the first four SEO tools offer an advanced SEO tool.
How long does it take to learn SEO?
I’ve already written a detailed post on that subject so I’m providing you with a link to my How long does it take to learn SEO?
To find out more information about how to start a blog, grow a blog, monetize a blog, learn how to use Pinterest , or how to use SEO please visit my home page, PinArtwork.
While there, please don’t forget to take a look at the Ultimate Roadmap for Learning SEO.
Here’s some more posts to learn about SEO:
- 20+ Search Engine Optimization FAQs