What’s the difference between a Landing page and a Lead Magnet?

Last Updated on August 1, 2020 by scottkandh

I went on a mission to find out what’s the difference between the two. Before writing this blog they appeared to be the same thing – which is not the case. 

What is a Landing Page?

“The Landing Page collects a user’s email address … usually in the form of a marketing promotion, marketing email, or an online advertisement.”   Wikipedia   

I’ve got the landing page all set up. I personally don’t want to spend the extra money for a mail service to send e-mails. Especially, when a lead magnet will provide the capability to have you download a free lead magnet. 

What is a Lead Magnet?

It provides a call to action (i.e., providing a checklist, an eBook, etc.).

“A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.”   Google Search

On Pinterest Artwork, there’s a pop-up and a link (for the Lead Magnet) on the website (in case the pop-up is closed).  That way the odds are slightly favored to have a lead e-mail provided. 

Programs to make Lead Magnets and/or Landing Pages:

• OptinMonster
• Constant Contact
• Leadpages

The Basic version of OptinMonster (very easy to use) will allow you to create pop-ups and lead magnets.  For a side by side comparison between the different versions, scroll down to the bottom of the OptinMonster pricing page.  Monster Effects and Monster Sounds are in the Plus version (not the Basic). 

To get a Professional Touch on your website look at Pro version. It allows you to have your website look completely tailored by removing the OptinMonster badge that appears on the screen. 

I’d be remiss if I didn’t touch on an advantage or two of the highest tier program called Growth.  From a cursory standpoint and at my stage of blogging, I don’t see any advantage by using the Growth program.