Last Updated on May 7, 2022 by Scott Charleboix
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- How to Make Your Content Marketing Profitable – Neil Patel
- Five Inexpensive ways to create highly profitable content
- 4 things you don’t know about creating profitable content
- What is Profitable Content? – Mommy on Purpose
- 10 Secrets to Profitable Content Marketing – GrowthLab
- The Only 10 Ways to Make Money from Content Marketing
- How to Make Your Blog Content Profitable
“Having a solid understanding of what is profitable content and what is
not will ensure that you don’t waste precious hours writing stuff that
no one else will ever read… or stuff that won’t make you a dime.”
Here are a couple of helpful tips from the article mentioned above: What is profitable content?
- “Not EVERY post on your blog has to be a profitable post – but it’s helpful if you can link to a profitable post FROM the posts that are not going to make you any money in and of themselves.
- It might take you some time to figure out how to write profitable content, and that’s fine. Every post is a learning experience. You can always go back and update bad posts later.”
Pro-Tip: Once you’ve established a post that’s a moneymaker for you, be sure to link your other posts to the money-maker on your website. More to come on that topic that I’ll be sharing with you all once we’ve created our moneymaker post. Which at some point down the road should be turning your free blogging mini-course into a paid course (once you’ve started creating a fair amount of traffic).
If you’d like to excel in Affiliate Marketing, I’d suggest that you take the course offered by Carly below.
Constantly updating your blog with new content is not an easy chore. But by providing blog content regularly to your blog, you’re more likely to build your blog’s traffic. I would suggest a minimum of at least one good quality post per week. Another important element of profitable content is that it must solve a problem for someone.
Here’s an interesting point from HubSpot to illustrate the point regarding blog traffic.
“Companies with blogs produce an average of 67%
more leads monthly than companies that don’t blog.”
Another point that got my attention from HubSpot was this:
55% of bloggers say they see results from blog posts
with 2,000 words or more. (Orbit Media)
There are three principal ways to drive a massive amount of traffic to your website (listed below).
- SEO – unlock massive amounts of SEO traffic.
- Content Marketing – create epic content that will get shared, get links, and attract traffic to your blog.
- Paid Media – paid advertising.
This doesn’t pertain to me, but I’m throwing it out there – it concerns that many bloggers aren’t making efficient use of their time to promote their post after it’s published.
According to Neil Patel, you should be able to make a quality crafted post within a two-hour window.
With an enormous amount of people blogging every day, now more than ever you really need to be spending the time it takes to promote your blog – otherwise you’re just hurting yourself.
An integral part of monetizing your blog is from ensuring that your drawing traffic to your blog. You can create more shares and comments on your blog if you provide content.
Here is a blog post I wrote about creating creative content for your blog called: How to bring traffic to your blog with creative content.
Neil Patel suggests that one of the things that you need to do first and foremost is ask yourself the question: “What are you trying to accomplish with your content?”
I don’t want to get side-tracked and too off topic but there’s an extremely worthwhile article for you to check, especially if you’re a new blogger entitled 5 Content Marketing Tactics for Picking Topics and Setting Goals. This article will help you to define what are your goals.
I’ll quickly summarize the 5 goals within that article for you:
- Set a goal for each piece of content
- Match great content with the different stages in the buying cycle
One of the things that really caught my eye in this goal (above) are these two images to help illustrate further a good sales funnel (1st image) and the 2nd image can be very beneficial to creating profitable content.
The image below represents three stages of a sales funnel. If you’d like more information about sales funnels, please visit the post I wrote called: Learning the secrets of blogging success by using funnels
Table 2: Data based strategy to create great content (below).
Unless I’m mistaken, the last four columns (educate, persuade, convert, and keep) are where you should be placing your effort for “profitable content.” As you move closer to the right it appears that the likelihood increases to make your sales.
- Choose topics based on your audience’s needs.
- Balance different content promotion types.
- Be intentional about the format.
Master one Social platform
This part of the post (an excerpt from CMI) is going to blow your mind. Did you know that according to the Content Marketing Institute (CMI) “most B2B marketers use at least 13 content marketing tactics?
More is more, right? When it comes to content marketing, that may be true.
While it’s not uncommon to use various marketing tactics in any segment of business, B2B marketers are notorious for using dozens of content strategies. The reason for this is that while content marketing is effective, it’s much more effective when distribution channels are varied and diverse.
With this in mind, marketers will benefit from creating various content formats and using several different marketing platforms to push them through to consumers.”
So what’s happening is many bloggers (self-included) are heading straight to the their social media after publishing their post.
Let me cut straight to the chase. If you spend your time using 13 different marketing tactics you’re going to be wasting a lot of your precious time that you can use to promote your website.
The best thing to do is follow this advice:
“Remember: Efficiency is the name of the game. You should only pick and choose platforms that bring you closer to your audience.”
When you write content you need to be writing it for your audience. Don’t get into the habit of writing a post merely because you want to write about it. You need to be writing articles for posts that people want to find out about, so that people are searching for the keywords that you use.
What I like to recommend is to pick one social platform and master that platform. For me it’s Pinterest. Others may choose to select Facebook or some other social media.
To make your content readily available there’s no one right answer. You need to figure out for yourself what works best to grow “your” traffic.
If you genuinely want to squeeze the most out of your content, take a promotional strategy a few steps further by repurposing your content.
Let me tell you something that you can take to the bank when it comes to your affiliate links.
If you make a video, a video is 10 times more likely to get clicked than a graphic. So start seriously thinking about changing some of your blog’s content into video – especially for your affiliate links posts.
It’s not the most professional thing but it does the trick. You can record with your smartphone or a webcam. I prefer to use the webcam and record in Zoom (but your limited to a 40-minute recording time). One of the things that I’ve never done is a Podcast. So one day I’m going to be brazen and open my first Podcast.
One advantage from doing a Podcast is that you’ll be able to e-mail your Podcast to your e-mail subscribers.
These strategies take time but will more than likely increase your blog’s traffic.
Five Tips to make your content the best on the Internet.
Here are five tips on how to make your content the best of the Internet.
1. Great content is not casually written.
“Great content is based on carefully planned, data-based strategy.” Look at the elements within Table 2 that was discussed earlier. For two posts that will help you create great content, please also look at these two posts: 1) Viral Content to Grow your Blog and 2) 50 Ways for How to Grow your Blog Fast.
- The first column called entertain is used to raise an awareness.
- The 2nd and 3rd columns (educate and persuade) are described as “be considered.” In a glance, what I would call generic information to your visitors.
- The 4th column (convert) is where affiliate links come into play where you are trying to persuade your visitor to make a call to action (CTA).
- Lastly, we have the 5th column called Keep. These are your valued subscribers to your blog because they like your top tips or how to articles.
I didn’t see Online Courses on the table, but I would venture to put them somewhere between the categories of Educate and Convert.
2. Have a content calendar and promotion strategy in place before you begin.
Create yourself a master blog calendar and also map out your promotion strategy with the aid of Table 2 above.
3. If your niche is narrow, consider alternative angles.
It’s very important that you are providing what your customers want. It’s also helpful to identify the pain points that may be facing so that you can provide a solution to them.
An important element of great content is the ability to do storytelling. No one likes a blog post that is filled with a bunch of facts and has much appeal as your daily to do list.
In order for your posts to go viral, provide stories that are relatable, personal, and the one thing that I like to do is to ensure that they are informative.
4. Begin with an irresistible title and subtitle.
People see a whole bunch of articles and don’t take much time to decide which article that they want to read. One of the best ways to ensure the likelihood of getting clicks on your headlines is with a program that is built into MonsterInsights Google Analytics called Headline Analyzer. Spending a few minutes on Headline Analyzer can substantially increase the chances of your blog post getting clicked upon. If you’re a new blogger, this is a must-have utility.
5. Longer, more in-depth content has proven more successful time and again.
As mentioned earlier, these are the results from articles based on less than 500 words, 500 – 1000 words, 1,000 – 1,500 words, 1,500 – 2,000 words, and more than 2,000 words.
It’s not necessary for you to provide more words simply to get the longer articles. In your posts, make sure that you’re providing your facts, research, and statistics.
When you’re developing your blogging strategy take into consideration how you can provide content that you can repurpose at a later date and put a different spin on the article.
An important point to make is that great content takes time to put together. If you want your content to be read, you’ll need to have a promotion strategy in place.
The first step of a profitable cycle for your blog is incredible content.
I read a post that had the following formula and I’ve slightly changed the format:
“More readers = more shares = more traffic (to continue that formula)
More traffic = more sales and a higher Google ranking = more readers.
The Rule of Seven
The Rule of Seven is an old marketing adage.
It says that a prospect needs to see or hear your marketing message at
least seven times before they take action and buy from you.
or in other words
The Rule of Seven simply says that the prospective buyer should hear or see the marketing message at least seven times before they buy it from you. There may be many reasons why number seven is used. … Traditionally, number seven have been given precedence over other numbers by many cultures.
That’s why some of your top bloggers will bombard you with a regular series of e-mails when they’re trying to promote one of their products. When it comes to blogging (if you want to be profitable), it helps to be relentless.
For more information, read these three posts that pertain to the Rule of Seven:
Bottom Line: With the Rule of Seven that’s why e-mailing your subscribers is so important:
One other way to use the Rule of Seven is by content repurposing. You have one great post, and you share that post in a variety of different ways and put it onto different social platforms.
To learn more about content repurposing, visit my blog post: Tips to create better content for your blog.
For a further explanation on why you should repurpose your content, visit 12 ways to repurpose your blog content. Repurposing your old content gives your blog a chance to grow by revisiting older posts and giving them a face-lift by adding newer images, changing information that is outdated, and in some cases adding more material than what was previously published. An all-important element on your blog should be maintaining that your information is current and up-to-date. Repurposing your old blog posts and updating them (or creating new ones) is a way to keep your blogging information current.
Making your Blog Profitable
The entire goal of this post has been focused on transitioning from a popular blog to a profitable blog through the use of profitable content so that you can begin to start monetizing your site.
Things that will actually increase your blog’s visibility is having great content. However, chances are extremely high that if you’re a blogger that you’ll want to transcend your blog’s popularity and your end ultimate goal should be profitability.
The six (6) tips and suggestions below will be helpful to fulfill that goal of profitability.
1. Make popular content “more” visible on your site/blog.
Use your Google Analytics information to look at your top posts or like I prefer to use your Social tracking program (Social Warfare) to determine what posts have the most number of greatest shares. The goal is not to be changing your content, instead there a couple of ways to give your top blog posts more visibility so they stand out more and will result in increased traffic.
I don’t personally have the expertise to make a button above my menus. The reason for this is that if you have an extra tab, button, or headline somewhere that links directly to that piece of content into a single click, you’ll end up with even more clicks to your popular content.
What I like to use is the plug-in called JetPack which will provide the most popular posts on your blog, and you can tailor it to a specified number of post. For a long time, I had set at 10, but I recently changed it to the Top 5 because it’s taking up too much room in the sidebar. So to remedy that I also put a footer at the bottom of the page that does list all of the Top 10 Popular posts.
In addition, you can also periodically manually update your Top 10 posts on your Home Page. I’d suggest updating it about once a week or so (depending on the amount of traffic or social shares that you use to measure, for your info, I use the # of social shares as of the date I updated the info.
2. Make profitable content “more” visible on your site/blog.
Repeat the same step as above; however, this time you’ll be focusing on improving the profitable content posts.
3. Test different layouts and structures of your pages.
Consider putting different layouts on your blog/website with a variety of different headlines, colors, your links, the buttons on your page, and what will yield you with the greatest profit.
Don’t get carried away with too many graphics and visuals on your page. It was suggested to me by another blogger that it’s probably best to put the visuals at the bottom of the page.
4. Internal linking is crucial.
If you can link your blog posts to ones that are profitable, that’s one of the best courses of action.
Another course of action is to look at your popular posts and then naturally try to link those to other articles within your website/blog.
5. Ensure that you have a mechanism to get subscribers to your blog.
You should want to attract subscribers to your blog. People that subscribe are your loyal customers that you’re starting to create a bond with because you’ve started to gain their trust. These are the people that you’ll need to contact at least once a week to keep in touch and let them know about your latest and greatest.
6. Occasionally, publish content that discusses your services.
Once you’ve made that step to creating money for your blog and this one is entirely up to you is to write about what makes you money and make it an interesting story without being too pushy that you’re not selling your product. The emphasis would be on an educational level to other bloggers and in the long run could be more profitable to you.
What new bloggers need to know about Profitable Content
Call to Action
If you have some tips for profitable content, please let everyone know by providing your information in the comments area. Thank you.