Last Updated on March 10, 2022 by Scott Charleboix

This post is the Ultimate SEO Roadmap Checklist. With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Moz breaks down this process.

Part 1: Concentrates on developing your SEO strategy with the SEO Roadmap. And you’re introduced to the 10 Steps to learning SEO. Ultimate SEO Roadmap to Learning SEO

Part 2: Picks up with the 2nd Step of Link Building Posts and focuses on growing your link building. Growing your Link Building.

Part 3: Picks up with the 3rd Step and continues with the remainder of the next steps. Implementing SEO Strategy – Steps 3 thru 10.

Part 4: Contains the Bonus Material: Ultimate SEO Roadmap Checklist. Ultimate SEO Roadmap Checklist (this part).

Technical SEO Checklist

“It’s absolutely critical that you build a healthy site structure” – Matthew Woodward. If you haven’t paid attention to site structure before that should be your #1 priority.

With Screaming Frog you can look at your site to see if it has a bad or good crawl depth. Naturally you’re looking for the latter which is depicted at the bottom of the image below. You’ll be able to pull the information for your site by using the feature within Screaming Frog called Crawl Depth report (located in the bottom right hand corner).

The 2nd image is my crawl depth. It closely resembles the one on the bottom so I’m glad to see that because you should be able to get to a certain point within 3 clicks. To interpret the crawl depth, the further away from the home page is an example of bad crawl depth. Note: My crawl depth chart is only represented from 500 URLs (in the free version).

Crawl depth chart

Onsite Audit – Identify any issues that deal with:

• Site Structure
• Index Management
• Duplicate Content
• Internal Redirects
• Internal Linking
• Trust Signals
• Page Speed

Improving your Page Speed

• How to improve your page speed in WordPress
• How to Improve your Blog’s Performance and Page Speed
• How to Improve your Blog’s Page Speed

Four main common problems and the items to fix them:

For competitor analysis, you need to look at least your top 10 competitors. For the items listed below.

Competitor Analysis: Search and observe for:

• Content length
• Page purpose and intent
• What types of pages are ranking
• How strong is the domain
• Monetization of the site and
• Page layout and design

Bonus Material: Ultimate SEO Roadmap Checklist

☐   Step 1: Learn SEO Basics

• ☐   Beginners Guide:  Why is SEO Important?
• ☐   SEO Basics:  Beginner’s Guide to SEO from Ahrefs
• ☐   Introduction to Holistic SEO

1. ☐   Need more Traffic Focus on using a Holistic SEO Approach
2. ☐   The importance of using a Holistic SEO approach

• ☐   How to do Keyword Research for SEO
• ☐   SEO Audit Checklist
• ☐   Content Optimization (Content SEO)
• ☐   SEO Content Strategy:  How do I start learning SEO?
• ☐   Importance of SEO & Why is it absolutely necessary
• ☐   Technical Optimization (Technical SEO)
• ☐   On-Page SEO:  The Definitive Guide from Backlinko
• ☐   Link Building
• ☐   Google’s Search Engine Optimization Starter Guide
• ☐   50 SEO Blogs to improving your websites SEO performance
• ☐   How to fix your SEO Issues to Grow your Site (YouTube Video)
• ☐   The Biggest Myths about SEO (YouTube Video)
• ☐   How to Optimize Existing Content (YouTube Video)

☐  Step 2: Learn to Execute an SEO process

☐   14 programs to develop an SEO Audit

☐   Establishing an SEO Strategy – 3 Step SEO Strategy

“All we need to do in SEO is give Google what it wants and what Google wants is pretty simple.” – Matthew Woodward

1. ☐   Technical SEO – Build a solid and healthy website structure (i.e. with Rank Math Pro)
2. ☐   Content Creation (Content SEO) – Create relevant content that “helps” people solve problems.
3. ☐   Link Building – Acquire Links from relevant websites.

1. ☐   Setting SEO Goals
2. ☐   Measuring SEO Goals
3. ☐   Reporting SEO
4. ☐   SEO Process Management
5. ☐   What are the four pillars of SEO?

• ☐   Technical SEO
• ☐   On-Page SEO – Where To Get Started With On-Page SEO – Want to manage your own SEO but don’t know where to start? Check out these fundamentals that will help you on your way.
• ☐   Off-Page SEO
• ☐   Content SEO – “Once you put the effort into the content people will want to link to you” – Matthew Woodward.

For more information on the four pillars of SEO please visit my Pinterest board and the four pillars listed above have links to each of the four pillars to show more pins related to that pillar of SEO.

• ☐   How to Create a Content Strategy Easily (YouTube Video)
• ☐   How to Write Killer Website Content (YouTube Video)

☐   Step 3: Learn to Implement SEO in your CMS

• ☐   WordPress Guidelines
• ☐   Wix Guidelines
• ☐   Shopify Guidelines
• ☐   Magento Guidelines
• ☐   Squarespace Guidelines

☐   Step 4: Keyword Research posts and videos

1. ☐   The SEO Keyword Research Master Guide from Moz
2. ☐   Examining Keyword Research to Optimize your website
3. ☐   Technical SEO
4. ☐   Content SEO – using Content in your Keyword Research
5. ☐   Backlinks

• ☐   Backlinks Analysis
• ☐   Outreach for Link Building
• ☐   Learn about disavowing backlinks
• ☐   Broken Link Building

1. ☐   A Keyword Research Glossary for Bloggers
2. ☐   How to improve your SEO with Keyword Research
3. ☐   How to do Keyword Research for SEO
4. ☐   Keyword Research: The What, Why & How
5. ☐   The Best Keyword Research Tools (And How To Use Them)
6. ☐   What are keywords? Everything you need to know and more
7. ☐   Keyword Research: How to Do It, Tips, Tools & Examples
8. ☐   What are LSI Keywords and how to use them.     
9. ☐   How to Steal your Competitors Best Keywords
10. ☐   The Process steps of Keyword Research

☐   Step 5: Implement Free SEO Tools

• ☐ Keyword Research Tools
• ☐ On-Page SEO Tools
• ☐ Link-Building Tools
• ☐ Monitoring & Rank Tracking Tools
• ☐ SEO Dashboards & Reporting Tools
• ☐ Web Speed Optimization Tools
• ☐ Structured Data Tools
• ☐ Mobile SEO Tools
• ☐ Google Search Console Guidelines
• ☐ The Ultimate On Page SEO Checklist For 2021 To Increase Rankings
• ☐Which SEO Tool is Best?

☐   Step 6: Create a SEO Strategy

SEO Strategy is simply a three-step process:

• ☐ Step 1: Technical SEO
• ☐ Step 2: Content Creation
• ☐ Step 3: Link Building

• ☐ Keyword research for SEO: the ultimate guide
• ☐ WordPress SEO: the definitive guide
• ☐ Site structure: the ultimate guide

☐   Step 7: Learn about Search Engines

• ☐ Why must you avoid duplicate content?  Web pages with duplicate content have next to zero chance of ranking.  Search engines love unique content, so give it to them.
• ☐   Learn about Backlinks Analysis

• ☐   Bing SEO Guidelines
• ☐   Yandex SEO Guidelines
• ☐   Baidu SEO Guidelines
• ☐   Naver SEO Guidelines
• ☐   Amazon SEO Guidelines

• ☐   How do Search Engines Work:  What you NEED to know (YouTube Video)

☐   Step 8: Deepen your SEO Knowledge

• ☐   Learn about Internal Linking
• ☐   Learn about E.A.T.
• ☐   Learn about Image Optimization
• ☐   Learn about Web Speed Optimization
• ☐   Learn about Mobile Optimization
• ☐   Learn about Content Pruning

☐   Step 9: Read and keep up with SEO News

• ☐ Which SEO Tool is Best?

1. ☐   Rank Math posts

• ☐  How to monitor our analytics with Rank Math   
• ☐  How to improve your Google ranking with Rank Math
• ☐   3 Reasons why Rank Math SEO is better than Yoast SEO?
• ☐   How to fully optimize your SEO score with 5 tables
• ☐   Improving your SEO
• ☐   Rank Math Review – Why I Ditched Yoast For RankMath
• ☐   Reviewing Rank Math’s Content AI
• ☐   Which SEO Tool is Best?

2. ☐   Yoast SEO posts

• ☐   3 Reasons why Rank Math SEO is better than Yoast SEO?
• ☐   Use Yoast to build your SEO
• ☐   Search Engine Optimization Tutorial & Checklist items for WordPress Blogs

☐   Step 10: Increase Search Traffic

• ☐   Top 10 SEO Tips to get ranked #1 on Google

       To rank #1 in Google requires 3 things:

1. ☐   Use Holistic SEO
2. ☐   Learn about the 4 pillars of SEO and
3. ☐   Use the Top 10 SEO Tips in the link above

• ☐   Conduct an SEO Audit
• ☐   Build relevant backlinks (refer to link building)
• ☐   Take your SEO game to the next level & increase search traffic by 12x
• ☐   The 7 Types of keywords to increase search traffic
• ☐   How to increase your search traffic intelligently
• ☐   How to increase your search traffic by 14x in 8 months (YouTube video)
• ☐   Create quality content (at least two times per month, write 2,500-word high quality posts) to build up keywords and improve your traffic 12x (see image below).

The strategy breakdown to increase your website’s search traffic by 14 fold requires a combination of “all” the six factors listed below. This information is explained in the above video around the 8-minute mark.

• ☐   Keyword Research posts and videos
• ☐   Competitor Analysis
• ☐   Content Strategy
• ☐   Onsite Audit
• ☐   Site Structure – Building a healthy Site Structure. Why is it important?
• ☐   Link Building

Here are a few more posts for you to look at for SEO Roadmap:

• thegray.company/blog/how-to-build-seo-roadmap
• seoclarity.net/blog/seo-roadmap-strategy
• breaktheweb.agency/seo/seo-roadmap-template/
• loganix.com/seo-roadmap-template/
• tothetop.agency/services/seo-roadmap/
• jameshubbardconsulting.co.uk/roadmaps/seo/
• plannerslounge.com/seo-roadmap/
• dashword.com/seo-roadmap
• seoreseller.com/blog/seo-plan

Conclusion

Thank you for coming to this post and I hope that you’ve been able to learn more about search engine optimization.

If you liked this post, please copy and paste the information below into one of your existing or upcoming posts as a backlink. Thank You.

What is SEO Strategy?

“An SEO roadmap is a step-by-step plan for executing your SEO strategy. Think of it like this: the SEO strategy is the “what”and the “why”, whereas the SEO roadmap is the “how”. The two go hand in hand to create a highly actionable set of tasks that have a high likelihood of achieving your SEO goals.” This is truly the most ultimate roadmap that you’ll find to learn SEO with already 300+ incoming links. The Ultimate SEO Roadmap to Learning SEO will aid you in developing your SEO strategy (to develop the “what” and the “why”).