Last Updated on February 20, 2022 by Scott Charleboix
In this post, “Tweaks to optimizing posts so they can rank higher”, the post pinartwork.com/national-blog-posting-month-nablopomo/ was currently ranking 13th for ‘nablopomo‘, and it was too low to send much traffic.
CanIRank can provide you with the stats for how it “could” improve the contents of your posts (for example, see below).
“Improving the content on this page can help you capture a greater portion of the 1,600 people searching this keyword each month. Completing this task is worth approximately 8,040 additional visitors equivalent to spending $643 on advertising.”
In this post, I’ll show you some fast and easy tweaks that you can make to your content (with the use of CanIRank) to have a perfectly optimized page (improving your Content SEO) along with a few other tricks to boost from a page 2 or 3 to a prestigious page 1.
This is an example on how I actually used the keyword nablopomo and changed it to an optimized score of 100% (I believe the prior score was a 67% or so) my first 100% score in CanIRank and I’ve been using the program for two weeks.
Tweaks to optimizing posts so they can rank higher.
Analyzing “NaBloPoMo” (replace with your keyword) using the Improve my Rankings tool
The Improve my Rankings tool analyzes your post or page as well as the top-ranking sites, so CanIRank can show you exactly where your page comes up short.
To create your report, simply enter nablopomo (or the keyword that you want to optimize) as the keyword and your URL (this one was) https://pinartwork.com/national-blog-posting-month-nablopomo/ for the page URL and click the “Analyze my page” button.
Make sure your page is perfectly optimized for NaBloPoMo (replace with your keyword)
“On-page optimization (On-Page SEO) seems simple, but the difference between an optimized page and an expertly optimized page is often the difference between languishing clickless on page 2 and raking in tons of traffic at the top of page 1.“CanIRank
PinArtwork: Ultimate SEO Roadmap to Learning SEO – “An SEO roadmap is a step-by-step plan for executing your SEO strategy. Think of it like this: the SEO strategy is the “what”and the “why”, whereas the SEO roadmap is the “how”. The two go hand in hand to create a highly actionable set of tasks that have a high likelihood of achieving your SEO goals.”
Every SEO thinks they know how to optimize a page, but they often don’t always understand the subtleties of how modern search engines work.
In this post, I’m going to share with you the optimization process (as stated by one of CanIRank’s “Opportunities”) used by CanIRank to rank for extremely competitive SEO industry terms like “keyword difficulty” and “SEO for startups” above big brands like TechCrunch, Moz, SearchEngineL, and SearchEngineJournal and others who have many thousands more links.
CanIRank recommends a 3-step approach to perfecting your on-page optimization:
- Be comprehensive in your coverage of the keyword topic.
With modern search engines, it’s not enough to just repeat your target keyword a bunch of times. Instead, search engines are looking for content that has strong topical relevancy — think a Wikipedia article or other comprehensive treatise on a subject. In step 1 under “How can https://pinartwork.com/national-blog-posting-month-nablopomo/ rank better for nablopomo”, CanIRank will show you related terms and entities that search engines associate with your target keyword.
In the attached example for the keyword “SEO competitive analysis”, you’ll notice that I’ll need to use phrases like “SEO competition, “SEO competition analysis tool, “competitive analysis tool”, “competitor analysis report”, “analyze”, and “SEO competitive analysis software”.
- Use your target keyword frequently enough, but not too frequently
This is a Mantra that CanIRank states over and over again until I you get the message that you shouldn’t repeat your target keyword. Research shows that including the target keyword at least a few times is definitely helpful, and for some keywords it is totally acceptable and even preferred to repeat the keyword more frequently. CanIRank uses the top-ranking sites as a guide to determine the “ideal” number of keyword repetitions to help you rank highly without risking an over-optimization penalty.
- Include related terms within important page elements
Words in a headline or URL say more about the content of a page than the 43rd word of paragraph 17, for example. Search engines understand this and give extra weight to keywords used in certain HTML tags such as your title tag (most important!), headings, img alt tags, anchor text, and (to a small extent) even bold and italic.
Rather than repeating the same exact keyword in each of those tags (which could lead to an over-optimization penalty), CanIRank recommends including keyword variations and related terms.
They want to boost your topical relevancy and show search engines that you’ve been very thorough in writing everything a potential searcher might want to know about “nablopomo”.
Keep adding related terms until you score in the “Ideal” range.
Although simple to describe, a perfectly-optimized page can be difficulty to execute, so this is one task you may want to consider delegating to a specialist. Otherwise, if you prefer flying solo consider taking an iterative approach, making a few small improvements, and then waiting a week to see how search engines reach before changing further.
Add relevant internal links
Since this is an “easy win” opportunity, I’m going to focus on adding Page Strength and Page External Relevancy by getting a few of the easiest links possible: internal links!
Internal links are links from other pages on your own website. Although they don’t carry the same weight as a link from a high-quality third-party website, internal links nonetheless have the exact same effect:
- They tell search engines “hey, this is an important page!”
- The anchor text gives the search engines a hint as to what the page is about
Understand what makes a good link is a recommendation from CanIRank to improve my site’s Website Authority at PinArtwork. The main focus for this post is that by the conclusion of the post you should know how to write a good link and you’ll know how to get good backlinks. Throughout the post you’ll be provided with several blogging tips for backlinks building.
Just like external links, the best internal links to get are the ones that are from a page that is 1) high quality and authoritative, and 2) relevant to your target keyword.
So how do you know which pages on your site you should add internal links to for maximum effect?
Use the Promote my Content tool‘s Internal Links strategy!
It will automatically score your site’s pages according to their authority (ie, “link juice”) and relevancy to your target keyword.
Now, go to each of the pages identified and find a way to work in a link to https://pinartwork.com/national-blog-posting-month-nablopomo/.
On about half the links, use “nablopomo” (or your keyword) or a close variation as the link anchor text.
Done! You’ve just added 10 quality, relevant links that will boost both your Page Strength and Page External Relevancy.
Another great suggestion is by using a plug-in that I’ve just discovered a few days ago called Internal Link Juicer. Internal Link Juicer is the state-of-the-art solution for building internal links within post content. It works by using an intelligent per-post configuration of your “desired” keywords. Overall, it improves your on-page SEO and your user experience (UX) by pointing out the right content for the given context.
The fastest and easiest off-site promotion
Since we want fast results here, there’s no time to launch a full-scale link building strategy like guest posting or blogger outreach. No, we want something that will send just a little extra juice to our page, and still be completed in less time than it takes Game of Thrones to kill off another one of their main characters.
First, we’re going to use the Promote my Content tool to accelerate our link prospecting, so we don’t waste time going after sites that are too weak, irrelevant, or add nofollow to all of their external links.
If this is your first time using the Promote my Content tool, check out this quick video walkthrough to get up to speed.
Now, since we have limited time, we’re going to hedge our bets by using one long-shot strategy, one good chance, and one sure thing.
- First, the Long Shot: Resource Pages
Select the Resource Pages category and instead of entering nablopomo as your seed keyword, try something a bit broader that’s more likely to have people posting collections of links. Get 20 Resource Page Link Opportunities and look over them to see if any of the pages link to content like https://pinartwork.com/national-blog-posting-month-nablopomo/.
If so, make your pitch! If not, let’s move on to the good chance.
- The Good Chance: Forums
Select the Forums strategy and consider modifying your seed keyword nablopomo so that it represents a related question that people are likely to discuss, which your content answers. Scope out the results before posting, and make sure it’s the kind of forum that allows people to post links as long as they’re relevant to the discussion at hand. Ideally, make a few posts before dropping your link, stick with forums where you already have an active account, or delegate to one our specialists who have active accounts on most major forums.
- The Sure Thing: Q&A
True, Q&A sites don’t usually give dofollow links. But in this case we’re happy to get a bit more traffic to https://pinartwork.com/national-blog-posting-month-nablopomo/, and hope that some of the people reading your fabulous answer to their question will so appreciate the information you provide in your link that they’ll link to it from their site as well. Because you are providing fabulous information, right??
Repeat as necessary!
That’s it! Now that you’ve completed the world’s fastest SEO Opportunity, take a well-deserved break and give the search engine crawlers some time to take in the full glory of your newly optimized, linked, and promoted page.
Sometimes rankings will dip a little before they go up, so give the rankings some time to settle, and if you’re still not on page 1 after a couple weeks, repeat these steps until you are!