Last Updated on May 2, 2022 by Scott Charleboix
I’ve been blogging for nearly two years and one of the things that I’ve learned is that Pinterest is hands down one of the best social marketing tools at your disposal to promote bringing traffic to your blog so it’s important for you to get a good handle on promoting your Pinterest Marketing. Using Pinterest Marketing Strategies you’ll skyrocket your traffic with Pinterest.
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If you haven’t used Pinterest before, now would be a good time for you to review an old post that I wrote of a Pinterest Overview and explains some of the advantages why you should consider promoting your blog with Pinterest >> Pinterest Overview for new bloggers and to build your Pinterest Marketing.
For more up-to-date Pinterest Statistics (since the post above is a little outdated) let me direct your attention to: Pinterest Statistics. Just for your information when I wrote the Pinterest Overview for new bloggers post, 459 million people were using Pinterest. Within the last year, that number has grown to more 478 million people using Pinterest. Say hello to my little friend – Pinterest (that is)! At the rate Pinterest is growing by 2022 there’s easily going to be more than 500 million utilizing Pinterest.
You might be asking yourself where’s the strength within Pinterest and how can you best use it for building Pinterest Marketing? That my blogging friends lies within the magic that Pinterest has done by using Business Pinterest account. It’s completely free and doesn’t take long at all to set up. I haven’t written a post on how to claim your Business Pinterest account; however, it’s a one-time deal and here’s a handful of Pinterest pins to help explain how to do it. My biggest advice is if you are not into coding (like myself) to get a plug-in called Insert Headers and Footers to simply put the text into the appropriate place and claim your website.
From SproutSpecial here are five advantages of using a Business Pinterest account:
- Spot emerging trends
- Increase your brand authority
- Drive website traffic to your Blog
- Access your Pinterest Analytics (my personal favorite reason for using a Business account).
- Run ads to promote your favorite pins (it’s available, but I wouldn’t highly recommend putting your money into Pinterest ads). If done right you can significantly grow your Pinterest traffic
The Added Perks for a Business Pinterest account
If you don’t already have a Pinterest account or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account to tap into the full potential that Pinterest has to offer for your business.
The principal difference between a personal and business Pinterest account is in the fine print of Pinterest and that you’re using Pinterest for business reasons. Having a Business Pinterest account is by far one of the best things you can do as a blogger for Pinterest Marketing.
One of the main things that you don’t want to do with Pinterest (with either a personal or business account) is to promote spam or pin duplicate pins. That will get you flagged for suspension in a heartbeat. Pinterest has really clamped down on spamming and their algorithm every now and then is ran at random to prevent people from spamming. It’s quite possibly even to get your account suspended even if you’re following the rules. If that’s the case be sure to follow the directions to get your account reactivated.
One of the foremost reasons to have a Business Pinterest account is to take advantage of analyzing your Pinterest pins. Pinterest Analytics is one of the most awesome features of a Pinterest for Business account. You get access to information to readily identify how you’re your pins are performing. It allows you determine which pin that you can use as a featured pin or if the post isn’t doing well because it’s not being shared, etc.
When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work so you can constantly improve your Pinterest Marketing.
You’ll definitely want to take advantage of the Pinterest browser button that you can install on Google Chrome, Firefox, or Edge.
Pinterest Newsletter: One more thing to take advantage of to stay informed of Pinterest current events is their newsletter.
Many bloggers have described Pinterest as a “visual” search engine. Whereas Google is a pure search engine, Pinterest differentiates because it looks at your image from many different standpoints: the image, the description, the words within the description, the name of the image, your Alt + Text description for your image and more. These are just a few of the things to name a few.
One of the best things that you can do as a blogger is to learn how to make Pinterest pins. One of the best programs for making pins and growing your Pinterest Marketing amongst bloggers is a popular program called Canva Pro.
When you design pins the fundamental thing is that you want people to come to your blog, so your pins need to promote your blog post by being clickable. One of the things I find myself saying when I design pins is would I click on this? If I wouldn’t click on the pin, I don’t add the image. The image should complement your post too. But not have so much, that you just want to give your readers a glimpse to pique their interest.
Your Pinterest Board represents your website!
By looking at your overall Pinterest board reveals rather quickly if your website has good graphics that people might find attractive to pin. One of the most important elements of your Pinterest pins is their visual appeal and the better pins should be used on your cornerstone (important) posts.
I created a post called: How to make your pins go Viral in 7 easy steps. In this this round-up post, I synthesized approximately 25 blog posts that discuss how to make viral pins. I truly hope that you’ll be able to use the information from within this post to create your first viral pin. Additionally, you should be able to use this post for the characteristics that you should consider for your top popular pins and grow your Pinterest Marketing.
Optimal Pin Size
The recommended size for Pinterest pins is 1,000 x 1,500 pixels.
Infographics get better traffic than regular pins and have a longer length. One of the best recommendations to build an Infographic is to summarize your post with pictures and text.
How to Get Your Pins Seen and Shared: Optimizing Your Pins
You don’t want to go through all that time and trouble to make a post and then have nobody come to your blog and see what’s happening. It’s just going to sit there if you don’t promote your blog post. The next few topics are going to discuss how to optimize your pins so that they can get readily shared.
Best Times to Pin
“That’s because you want – need – your followers to interact with your content when it first arrives” – Louise Meyers – Visual Social Media. For example, when the pins show up in their Pinterest Smart Feed. Personally, I don’t look at the clock to see what time it is and plan on pinning at certain hours. However, I have noticed that the best traffic to my blog usually occurs on Saturday evening. So based on that I would use the advice from Neil Patel that the best time to post would be Saturday morning allowing sufficient time to feed the pins into the Smart Feed.
Make It Easy to Pin Content from Your Sites
There are a couple of different ways that you can make it easier for your visitors to pin content from your site. If you don’t use these “suggested” plug-ins, the likelihood of bringing interaction to your Pinterest account is extremely limited.
- MiloTree Pop-up. This is a plug-in widely used by many bloggers that when you navigate to their website it prompts you with a pop-up to follow their Pinterest board.
- Another good plug-in is called PI Button. That way you don’t have to add the code manually to each and every image.
- I’m saving the best plug-in for last called Social Warfare. It’s located at the top of all my blog posts. Visitors can click on the social media that they want to add the pin and then click on the pin that will be added.
Share Pins in Your Newsletter
A suggestion that I read was to let people know in your newsletter of your popular pins. By providing them with a way to get straight to those pins. The example given was to directly point your subscribers to your Pinterest account. One of the easiest ways to look at your popular pins is with a Tailwind account. With Tailwind your able to look at your repins.
“Our most popular pins from this week. Head on over to our Pinterest for even more!”
SEO for Pinterest
As I mentioned many times before, you need to promote your Pinterest pins with Pinterest Marketing. There’s a specific way to build your SEO for the Pinterest platform which is highlighted below in four steps.
By following these four (4) steps it won’t take too much of your time to optimize your pins for Pinterest and get eyes on your pins.
Step 1: Research keywords. I just wrote a post called: Examining Keyword Research to Optimize your website – The contents of this blog post focuses on keyword research to improve your Search Engine Optimization (SEO) and optimize your website. My goal here is to let you know of the various tools that are available and hopefully you’ll select one that you find suits you best.
Step 2: Add your keyword/keywords to your pin titles. After you’ve researched the keywords with a professional keyword research program (or a free one), update your pin titles with those keywords.
Step 3: Add your keyword/keywords to your pin descriptions. After you’ve researched the keywords with a professional keyword research program (or a free one), update your pin descriptions with those keywords.
Step 4: Add your keyword/keywords to your pin image file names. After you’ve researched the keywords with a professional keyword research program (or a free one), update your pin images with those keywords.
With SEO it’s important to not get overwhelmed by using too many keywords so that you don’t appear to be using normal context. After all, it’s very important to sound human and be natural!
Use a Call-to-Action (CTA) Pin
In the same way that use a call-to-action for your posts, a call-to-pin “should” increase the engagement of your pins. In the description of your pin, add something like:
“Repin to your own inspiration board.”
Engage with Followers, and Reply to Comments
Go the extra mile and respond to people’s questions on Facebook posts or respond to their comments. That will help you get noticed.
Comment on Your Followers’ Pins
Leave comments on pins from some of your followers. They’ll get a chance to see your brand as well as you letting them know that you liked their pin. Show your love with a comment!
Invite your followers and get big authority brownie points if you can get industry experts and leaders to contribute to your boards!
Put Your Most Popular Boards on Top
Over time, you’ll be able to see which boards are more popular and get more engagement. Put your best foot forward and move these boards to the top of your page so when users come to your page, they will see your best material.
What I did on my homepage was to embed my Top 3 Pinterest Boards. This makes it easier for people to go directly to Pinterest and start pinning their favorite pins.
Keep It Seasonal
A way to grow Pinterest is by using the seasons and holidays and promoting pins 30 – 60 days in advance so that they can work their way into the Pinterest feeds. I highly recommend taking advantage of those opportunities and Pinterest even has a Trends Section for you to look at Top Pinterest Trends. The trends post just mentioned is a gold mine if you pin on one of the items that has been identified within the top Pinterest trends. You can easily discover the week’s trending ideas across Pinterest’s most popular categories.
Another thing to check out is what Pinterest calls the Pinterest Predicts. What I recommend is to find something within your niche and then it will provide you with a list of trending search terms within the category you selected.
“More than 400M people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. That means we know what’s next. You want the trends of tomorrow, not the trends of today. We’ve got you covered with Pinterest Predicts.”
Create a Board just for Blog Posts
The change in the Pinterest algorithm has now prevented you from pinning duplicate pins. So put your pin that has the highest number of impressions (from a specific post) in your very own Group Board and put other pins that you might have created in the most relevant Pinterest board.
Use Pinterest to improve your website’s visibility
I realize that this post has quite a bit of information in it. So, here’s a recap of some of the salient points so that you can take advantage of Pinterest Marketing for your website.
1. Create popular images that are:
- High quality – I like to use Canva Pro for my images
- 1,000 X 1,500 pixels
2. Get your pins seen by:
- Using keywords in pin titles, descriptions, and image file names
- Adding the PI Button and MiloTree Pop-up plug-ins to your site.
- Send direct links to your pins in newsletters
- Add a call to action pin in your pin descriptions
3. Engage with followers and influencers to grow your reach by:
- Pinning up to 30 times per day
- Respond to follower comments
- Commenting on follower pins
- Following popular boards and commenting
- Invite followers and influencers to pin on your boards
4. Promote your brand successfully with:
- A variety of content – especially seasonal and holidays
- Your most popular boards at the top
- A board dedicated just to your blog posts
5. Use the information from Pinterest Analytics to create a more successful future strategy
If you follow the strategies outlined in this post and engage with a Business Pinterest Account you’ll have more people coming to your website and have a better way to track engagement of your pins. It’s a night and day difference between having a Business Pinterest account and having a Personal Pinterest Account. What are you waiting on, if you have a business and want to grow your blog’s traffic it doesn’t cost you a thing to set up a Pinterest Business account.
Please check out these other related posts on my website: