Last Updated on June 4, 2021 by scottkandh
When I first wrote this post, I set it up so that all of the SEO programs were in alphabetical order. Since writing this post I’ve learned about a number of more programs that weren’t in this post, so I’ve updated it with the new programs that I hadn’t mentioned before.
This post contains affiliate links, I’ll make a commission at no extra cost to you should you click through and make a purchase.
If you’re a new blogger, please be sure to check out the offer for my Free Blogging Mini-Course below.
I’m wanting to make some pins that will show all of the free SEO programs to use and I’m going to be arranging this post in order of programs that apply to:
- Cache (increasing your Page Speed)
- SEO Effectiveness Tools
- Keyword Research Utilities/Programs
- SEO Plug-ins
What is a SEO Audit?“
An SEO audit needs to be performed regularly in order for long-term success of your website’s performance. SEO audits are an important, necessary component of keeping your SEO strategy up to date. … Performing the audit will expose the errors, enabling you to redirect them and recover lost traffic.” – The Definitive Guide to Running an SEO Website Audit “
You can think of an SEO Audit as an evaluation of a website that grades the site for its ability to appear in search engine results pages (SERPs). Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page’s search engine performance.” – Grab Your Free Analysis – Free SEO Audit Report
Cache (increasing your Page Speed)
WordPress performance plugin. You can make your site load faster on desktop and mobile, fixing Google PageSpeed Insights
A built-in optimizer plug-in that’s free to bloggers using the SiteGround platform. It’s being put here because it can increase your page speed.
To bring your website/blog to an A or B grade in GTMetrix, be sure to check out this post: How to Improve your Blog’s Performance and Page Speed.
SEO Effectiveness Tools
A SEO Effectiveness tool is the programs that take a look at your website to perform a variety of tasks like looking at your page speed or other metrics.
Technical SEO, Content Optimization – Start your free trial with no installation required. By using the free trial you’ll be able to look at all of your pages/posts for the images that don’t have an Alt + Text attribute.
Ensuring all images have a written description is beneficial in the long run. One other principal reason that I like this program is that I personally have run across a few SEO programs that tell me I have too many H1 headings. By going through this program, page by page, you’ll simply be able to look at your headings in a single glance.
SEO Tool for website performance – Free- Run a Website Speed Test and get your analysis report for free. Fix issues and improvements that get identified. By reading the Read More notes for each item you can tell exactly how to fix all of the issues that are slowing you down.
SEO Tool (above) to determine if your site is mobile-friendly or not – Free: Easily tell if your URL is or isn’t mobile-friendly. Google might ding you if your site isn’t mobile-friendly.
SEO Tool for website performance – Free: Extremely pleased after running this program. The score raised from a 10 to a 38 (that was in Oct, 2020). Be sure to specify if you want to see the score for your mobile device or your desktop (located at the top, not visible below). When you run some of the suggestions from other SEO programs, from time to time run this program to use as a benchmark for improvement. Below are my updated scores for mobile and desktop respectively. Today’s (5/30/21) score:
SEO Tool for website performance – Free: The goal of this should be to have no pages with errors.
SEO Tool for website performance – To get an accurate and true picture of your site speed, use GTmetrix. And then read the recommendations provided to give your website a boost. Obviously, I’m concerned about the 1st three recommendations and GTMetrix provides you with the priority for those items (my three are high priority) so they need attention.
Website Speed Test to help you analyze your website load speed. The test is designed to help make your site faster by identifying what about a webpage is fast, slow, too big, and so on.
Technical SEO, Content Optimization – Free: Analyzes your website and quickly lets you know if there any issues that need to be fixed. For more detailed information on this awesome SEO Program read my latest post – Introducing a DIY SEO Program to improve your website
SEO Tool with many different suggestions – Free: Highly recommended website to review your SEO score and look for suggestions for improvement. HIGHLY RECOMMENDED. Use this program in conjunction with SEOptimer (above) to truly optimize your website.
SEO Tool Analyzer – Free: Provides a wide array of utilities such as Content Analysis, Page Audit, Keywords (Research Tool), and Domain Strength (just to name a few). The free version won’t allow you to save your Report. One of the features I like the most in this program is to see the domain strength and using it as a metric to see how the website grows over time. One of the things that impress the most about this program is that it gives you instant results to the size of your titles and meta descriptions so that you can easily fix those in a jiffy.
According to SEOptimer, the recommended length for your titles and meta description is
Title – 10 – 70 characters (for the title).
Meta description – At an optimum length (between 70 and 320 characters).
SEO Analyzer – Free Trial period available for 14 days. When it comes to SEO, don’t rely on solely one program since you get a variety of results from different SEO programs.
SEO Tool – Also has a 7-day Free Trial (credit card is required). I was very impressed with this SEO-friendly program. I liked the fact that some of my pages were “automatically” optimized. This is a program I’m going to invest some time and money into trying as one of my very first SEO programs. One of the main reasons is that it suggested a 7-week program to help me build my SEO over the course of 7 weeks. So I’m going to give it a shot and hope for the best. HIGHLY RECOMMENDED!
SEO Tool – Free: Grades your website in seconds to let you know what needs to be improved. Has a 14-day Trial period with no credit card required.
- Provides Google Page Speed, which is a strong SEO ranking signal.
- Lists your top 10 keywords as seen by SEMRush.
- Presence of many technical aspects, such as sitemap.xml and robots.txt files.
- Check your metadata and images for missing information.
- Presence of social links on your site…and so much more!
- Best of all, this SEO Audit is completely FREE, and you can download a non-branded PDF!
Keyword Research Utilities/Programs
Keyword Research: This is one of the best tools I’ve seen to easily build up your keyword bank. Put this program at the top of your list and sit back to watch your traffic grow if you fully utilize the suggestions in this program. AWESOME!!
- Related keywords
- Question Keywords and
- Newly discovered.
Toggle back and forth between the 1st two lists by categories and you can build quite the Keyword Bank.
Effective SEO requires so many factors. I have written a good post that is getting a good amount of sharing in regard to ensuring that you’re using SEO for your blog – SEO Checklist items for WordPress blogs.
It occurred to me I hadn’t spent much time looking at the big picture and evaluate the effectiveness of adding meta descriptions, using focus keywords, keyword synonyms, etc. So I decided it was time for me to conduct my own 1st SEO Audit and you can use a variety of these same programs to run your SEO Audit.
Yoast SEO is one of the best tools to improve your SEO. But like the Yoast SEO program, “improving” your SEO doesn’t work all by itself.
Keep in mind that I haven’t personally tested each of these tools. That would be too costly to try each and every one of these tools. I don’t want to take the risk of signing up for so many free trial programs and then forgetting to cancel them in a timely manner. Therefore, I’m taking a different approach:
Keyword Research – Free – Tremendously build up your Keyword Bank with this program that offers lots of keyword phrases.
Keyword Research – Free: Pro-Tip: Get into the habit of always checking Google Trends on your keywords. There’s a possibility that the keyword that your using is becoming less popular and, in that case, you’re actually hurting your page instead of helping it. For example, would you really want to use “Monetizing your blog” after you’ve seen this graphic that has an unusual spike?
Keyword Generator – Free: This is a great site to build your keyword bank. Not only are you provided with a list of keywords to use, but you’re also provided with a list of top-performing content (for the keyword you selected). I myself have a pretty good Keyword Bank, but this is worth going into to build up the bank to make SEO that much better.
Keyword Research – Free: The free version will give you a snippet of information on keywords. The Pro version costs .00 per month. To build a complete and thorough Keyword Bank (especially useful for Bloggers using Pinterest) this would be a worthwhile investment.
Keyword Research Tool – Free: Right at the beginning (after typing in your keyword) you’re prompted with a notification that it’s going to take two-three minutes to get the results. — I wish I could tell you more about this product, but after trying to use it two or three times, the program crashed on me. But I hear it’s a very worthwhile program that I’ll be able to get into and try later.
Keyword Research – Free: This Google Chrome extension utility is very nifty! Once you’ve installed it, (you need to install it through Google Chrome) click on the “W” (within a circle) and it will start to pull all of the data. Very smart way to look at your competitors (to see their keyword content).
SEO Plug-ins are the plug-ins to help improve your SEO in some form or another.
SEO Tool: This is the plug-in that I was using before I made the all-important switch over to Yoast SEO. A very useful feature that it has is Autogenerate descriptions (for the Meta Description).
The Autogenerate Descriptions setting will automatically generate a Meta Description for any Post Type using the Post Excerpt, or the first 160 characters of the post content if there is no Post Excerpt.
All in One SEO Pack will use your post excerpt for the auto-generated meta description. If there is no post excerpt, then it will use the first 160 characters of your post content. This can be especially useful if you have a lot of content and don’t want to input a meta description for every page/post.
This tiny plugin adds silently the viewport meta tag with zooming permission to give your users the ability to zoom in on your website with mobile browsers. This will help to ensure that your website is mobile-friendly.
SEO Plug-in – Free: This is a WordPress plug-in that’s not necessary if you’re using Yoast SEO plug-in. But if you’re not using Yoast you want this to have it automatically add a sitemap. NOTE: To ensure that your Sitemap is working properly visit Map Broker XML Sitemap Validator (free) and put in your XML Sitemap link.
Technical SEO – Not Free: This WordPress plugin will check your site to see if you have nofollow links and remove them.
Content Optimization – Free: This is WordPress Plug-in. After you have installed and activated the plug-in it’s a little hard to find out where you need to provide the API key that was initially provided to you in when you visited the download plug-in site.
Simply go to Settings (in WordPress) and select Relevancy Rank. Put in the API key and press Save. Personally, I didn’t like this program because it appears that you have to enter 25 keywords in order to see your SEO score.
I don’t have the patience to enter 25 words because I thought the program was supposed to make suggestions to “add” additional words or “recommend” more words. The purpose of this program is that it will score your post and provide you with an estimated SEO score. HIGHLY RECOMMENDED.
Rank Math –
SEO Tool – Free version available. This is the WordPress plug-in that I use and it’s marvelous. You just have to be sure to update all of the data that needs to be input.
Check out my blog, for a complete walkthru of the various things for you to pay attention to in Yoast.
How to make the most out of Pinterest?
Check out these highly-recommended Pinterest tools and resources.