Last Updated on May 8, 2021 by scottkandh
One of the most common remarks I notice on Facebook is that people are commenting and wondering why their Pinterest Impressions are going down. In this post, I’ll help you with the steps that I’ve taken to grow my Pinterest impressions to 465.5K monthly views. And I’ll provide you with SEO Tips to bring your Blog more traffic. In a relatively short amount of time (I don’t recollect the exact date, but I think it was April 2021). My monthly views were only in the range of 185K monthly views. I’m ecstatic that they’ve “nearly” tripled.
This post contains affiliate links, I’ll make a commission at no extra cost to you should you click through and make a purchase.
Where do you find your Monthly Pinterest Impressions?
On the picture above, look where it says 477 followers – 1K following. Below that where it says: 465.5 monthly views, that’s where you find what your Pinterest impressions are or looking in your Pinterest Analytics (under Analytics > Overview).
Let me make one thing perfectly clear to you. The number of Impressions doesn’t mean that you’re getting the “x” amount of visitors to your blog!!
Impressions as defined by Pinterest is: “The number of times your pins were on screen”. Thus, your impressions are what’s driving traffic to your blog.
Why is it important to be concerned with understanding
the significance of what are impressions?
By increasing your impressions, you “should” notice a distinguishable difference in your Pinterest followers and the number of pageviews on your blog.
If you follow the tips in this post, you should also see an increase in your Pinterest. Hence, more traffic coming to your blog.
One of the first things that really helped in this raise was to take the Pinterest Traffic Avalanche Course. Sometimes abbreviated as PTA or PTAC (the “C” standing for Course).
One of the tricks to building up your impressions is by creating quality content. Pins that have good quality content turn into saves and clicks.
Four basic things you should do for Pinterest (that for the most part is a one-time deal).
1. Create A Business Account
With a Business account, your profile will look a lot different than someone who just has a personal Pinterest account. For example, on a Business account the latest pins that you’ve added to your boards are automatically displayed.
More importantly, you’re able to have a lot of Pinterest Analytics at your disposal to see exactly how your pins are faring on Pinterest.
This will be especially important when you start the strategy of adding Affiliate Marketing to your blog.
2. Claim Your Site
The only way to see how well your pins are doing on Pinterest is to claim your account. If you want to have a profitable blog this is an essential step.
In order to see how well the pins for your website are doing you must claim your account. Then you will have access to Pinterest Analytics where you can monitor which pins are performing best for you.
Pro-Tip: Be sure to add a plug-in called Insert Headers and Footers into your WordPress (if you’re not a coder). It makes claiming your website that much easier.
3. Setting Up Rich Pins
Rich pins show more information about your pins. Setting up rich pins is also a one-time deal. Once you’ve done it, you shouldn’t have to do it again. Another benefit to using rich pins is that any changes to your site and your pins will get automatically updated.
I highly recommend doing this as it makes your pins look good.
4. Clean up your Pinterest Boards
Clean up your boards and make boards secret that you don’t think apply to your business or the look you are going for. If you created some boards that just don’t fit your style or have incorrect pins in it that are not relevant to the board then you may want to make them secret. Don’t delete your pins, as it can delete the followers and Pinterest does not like us deleting boards!
Try to make sure your Top Boards have a good number of pins. The recommended amount for your top boards is 50 pins. As far as the other boards are concerned, the recommended minimum number of pins for them is at least 10 pins.
The other thing to do is to make sure that you put pins into their relevant boards. Back in the day it used to be okay to pin to multiple boards. But these days that can lead to your Pinterest account getting flagged as spam. So get into the habit of pinning to one and only one board. If you have a post, make different variations of your pin (changing the image) and post those pins to different boards.
It does matter which board you pin to, and the only way to notice is that by looking at your Pinterest analytics and then pinning to those boards where you notice a distinguishable difference in your impressions.
For example, I had one pin and it only had two impressions. I moved it to another board and the number of impressions significantly jumped within a matter of hours (after I moved it to another board – not repinned!).
If you want to take your Pinterest to the next level and make it look more professional you might want to do some research on adding board covers to your Pinterest boards. It’s very subjective and I’ve seen Pinterest set up with and without board covers. It’s your board, so set it up the way that you like best. But be cognizant, that if you set it one way over the other you could be losing people or gaining people dependent on the way you have set up.
Pinterest Keyword Research
So now you’ve taken the necessary steps to ensure that your Pinterest is professionally looking and it’s time to start bringing traffic to your blog with the use of Pinterest SEO. That’s right sports fan, Pinterest has its own built-in SEO (Search Engine Optimization).
This section is going to cover ways to help get your Pinterest noticed and will provide the tips to optimize your Pinterest pins.
In a nutshell, Pinterest SEO comes down to the proper use of Keywords (that’ll increase your Pinterest Impressions).
The way to let people know that you have a blog out there is through these keywords strategically placed on Pinterest.
It boils down to this! Unless you take the time to put those keywords into Pinterest. Pinterest won’t know how to show your pins to other people. Simple huh?
When you design your Pinterest boards, you’re going to write as much description in the board as it allows. If the name of your board is Clothing, you’re going to be sure to write Clothing again in the description. Take advantage of that space to use Pinterest SEO strategies.
Adding the right keywords into your board’s descriptions will help other people to find what they’re looking for.
If you’re just starting out as a new blogger, you’re going to want to develop a Keyword Bank. After you’ve been blogging for a while, you won’t need it anymore. It’s a quick reference tool for you to use that you can refer to for the associated keywords for any topic.
An easy way to look up keywords is to use the search function within Pinterest and look up the keywords that “it” suggests.
Your boards need to be properly Keyworded as well. This is also good Pinterest SEO. Make sure you add descriptions to all your boards so that Pinterest knows what your board is about.
I have found that now it is important to add full sentences with keywords included in your board description.
Nothing fancy. Just a simple sentence with some keywords thrown in.
For your board name, don’t use cute and clever board names:) Pinterest won’t understand what the board is about. If your goal is to grow your blog’s traffic it doesn’t do you any good if Pinterest doesn’t even recognize what you are trying to convey if you have cute and clever board names.
Bottom Line: Pinterest needs to know what your pin is about in order to be able to show it when people are searching. Otherwise, it won’t get shown in their feed. There are two important elements to remember that you need to use Keywords within your Pinterest Boards as well as within your Pinterest Pins.
Keywords: Your Profile
Another place for a few more keywords to let Pinterest understand what your profile is about in addition to showing others what they can expect to see from your site or boards.
This means more followers! From time to time, edit your boards to ensure that you have adequate descriptions within each one of them. A while ago, Tailwind use to provide this insight, but I don’t think it exists anymore, so now it’s better to ensure that it gets done and scrutinized manually. It’s a good checks and balance, because while you’re trudging through your various boards, you can also be on the lookout for more pins.
For your Pinterest pins, you should add keywords in the description of the pin, and in the Alt + Text area. For example, if I were to reload the file name below it would be “Lassoing the Moon.”
Pinterest Pinning Strategy
Part of the success for my raise in Pinterest impressions is from what I learned by taking the Pinterest Traffic Avalanche Course.
It’s not one of those courses that you can quickly scan and read through in one sitting. To get the most out of the course, it’s necessary to take some notes, and read the material with a fine-tooth comb. And most importantly to heed what they recommend for a Pinning Strategy.
To drive a point home and to show you growth on your blog, here’s a snapshot from my blog to show how my traffic has increased (as a result of increased impressions).
I highly recommend Tailwind. I just wrote a post called: Attention Bloggers: Are you aware Tailwind has launched a new affiliate program to help you earn more?
What I love about Tailwind is that I’m able to schedule pins that get published on a continual daily basis. And it still allows me time to manually do some pinning.
Unless you’re a new Pinterest user and having been using Pinterest quite that much, there’s been a tremendous shift in what Pinterest “wants” on their platform. They are seeking pin quality content. That means that you need to be on the lookout for pins that have high repin counts. And you should be looking for really good content to pin.
You can find this really good content to pin within various Tailwind Communities or pinning from other Pinterest boards. But it’s a heck of a lot easier to pin from Tailwind to one of your boards.
One of the reasons for this is you just never know what’s going to be a record-breaking pin.
By implementing the steps that are within this post you should be able to raise your Pinterest Impressions and get your traffic up as well.
If you want to go into depth and learn more about Pinterest Impressions I suggest that you read one of my older posts called Pinterest Analytics for Breakthrough Impressions.
It’s my hope that if you implement these tips you will be able to get your Pinterest Impressions and traffic up and have great results too.
Scott | PinArtwork