Last Updated on June 9, 2021 by scottkandh
This post contains affiliate links, I’ll make a commission at no extra cost to you should you click through and make a purchase.
I’m the first one to admit that I don’t know all of the answers when it comes to Search Engine Optimization (SEO). That’s why I’ve taken the advice from an expert in SEO that I’m creating a SEO Checklist that works for me and isn’t way over my head that I don’t even know where to start.
There are a lot of things that I don’t even desire to know, I’m more interested in the things that need to be done in order to have a better structured, well performing website, that provide the necessary steps in English so that you and I can both understand how and what needs to be done on our website.
I liked how another blogger arranged their SEO checklists into this fashion and so I’m going arrange mine in a similar fashion.
Now here’s another tip that I’ve picked up along the way on trying to improve your SEO. Don’t listen to those SEO programs and take all of the suggestions that they throw your way. For example, I made 98 redirects for several 404 errors and my stellar GTMetrix grade plummeted from an A down to a C. Not only that, but I could also visibly see how slow the pages were loaded with so many redirects. My point is that you need to be smart about fixing your SEO so that’s why I’ve made an SEO Checklist that I’ll be sharing with you.
- SEO Basics Checklist
- Keyword Research Checklist
- Local SEO Checklist
- Mobile SEO Checklist
- Off-Page SEO Checklist
- On-Page SEO Checklist
- Technical SEO Checklist
There are different types of SEO’s: The three listed below are the most important types.
On-Page SEO and
Please bear with me and if you notice something that is completely wrong drop me a line because as mentioned earlier I’m not an expert at SEO and I’m trying to get a better handle on it.
Technical SEO – I just wrote a post called SEO Tools sorted by cache – keyword – or SEO Effectiveness – Plug-in tools. I’m bringing this to your attention because you can use the post above to look up programs that may interest you dependent on the type of SEO that you’re trying to improve upon.
The four tools referenced within the above post were:
- Cache (increasing your Page Speed) – On-Page SEO
- SEO Effectiveness Tools – Technical SEO
- Keyword Research Utilities/Programs – this appears to be a combination of On-Page SEO and Off-Page SEO.
- SEO Plug-ins – Off-Page SEO
(The most important types of SEOs)
What is SEO?
There are a ton of SEO rules and search engines are looking at these set of rules that may or may not pertain to your website. You’ll want to create a happy medium by ensuring that your website is nice in content as well as that it’s usability (performance) to your visitors is smoothly running.
The more things that you do to your website (in terms of SEO) means that you place higher in the Google, Bing, Yahoo, etc, search results. Thus increases the likelihood of your blog/website being seen.
To be able to control the whole SEO process and give algorithms what they want, the various SEO rules are grouped into three main categories and thus how other terms like technical SEO, on-page SEO, off-page SEO were born.
Google search console (GSC) is a free service provided by Google which gives webmasters access to a number of tools and reports for optimizing their websites on Google search.
One of the most important tools about GSC is to find out what Google knows about your website, analyze your Google rankings, identify and fix errors related to crawling and indexing and inform Google about changes made to your website. GSC is one of the most important tools to use to optimize your website’s SEO.
To get started with the Google search console you first need to create an account and then add and verify your web properties.
In addition to GSC you’ll want to verify your website with Bing.
Bing although it is not as popular as Google, is the second most used search engine and is worth considering.
Bing has a set of tools you can use to optimize your website’s appearance on Bing Search. These are called Bing Webmaster tools and have similar functionality to GSC.
Pro-Tip: If you’re using Yoast SEO Premium, you can do this same feature to setup four common search engines.
To be able to monitor your SEO performance you need the help of analytics and reporting tools and Google Analytics is the best tool to use (and it’s free).
The first step is to install the Google Analytics code on your website and familiarize yourself with basic SEO reports. An easy way to install the necessary code is with the use of a plug-in called Insert Headers and Footers.
I think that Google Analytics for WordPress by MonsterInsights is one of the best investments you can make as a blogger. Not only will you be privy to the analytics of your posts/pages, the Google Analytics for WordPress plug-in also comes with a tool called Headline Analyzer.
RESOURCES TO LEARN MORE
One of the very first things you need to make sure to check (when you are doing your audit) is to ensure that your website is not under any Google penalties. Read the information under resources to learn more about checking if your website is penalized by Google.
RESOURCES TO LEARN MORE
Your goal with technical SEO is to help search engines find, access, crawl, interpret, and index your website without any problems.
Having an SSL installed on your website is one of the known ranking factors.
An SSL ensures that any information shared between your website and server is secured.
If you haven’t migrated your website to HTTPS yet, then this is a top priority item in your to-do list.
Adding an SSL to your website is not enough for SEO purposes, you need to make sure that you do it correctly to avoid losing your current rankings. I’d suggest that you contact your host provider.
RESOURCES TO LEARN MORE
The Index Coverage Report
If there are any problems during the crawling and indexing phase then this is very bad for your SEO.
It can cause huge issues with your rankings so one of the checks you need to make on a regular basis is to visit the Coverage report in the Google search console and check for errors.
RESOURCES TO LEARN MORE
Robots.txt is a file that resides in the root folder of your site and gives instructions to search engines as to which pages of your site they can crawl and index.
A misconfiguration in the robots.txt file can cause big errors or even de-indexing of your website from search engine results.
RESOURCES TO LEARN MORE
If you are using WordPress as your CMS then besides checking the robots.txt file, you also need to check the visibility setting in WordPress and make sure that you are not accidentally blocking search engines from access your content.
The setting is found under SETTINGS / READING
Another check to make is to ensure that any links within your comments section have the nofollow attribute attached.
Comments are good for SEO and should be enabled on your blog but to avoid getting a Google penalty for ‘unnatural links’, all outgoing links need to be nofollow.
A nofollow link instructs search engines not to pass any PageRank (or link juice) to the target website.
The easiest way to check is to use the INSPECT option of Google developers’ tools.
If you want to be a true SEO expert, while auditing your website, you should not forget about optimizing your site structure.
This is a mistake bloggers make when performing an SEO Audit.
A good site structure is no more than 3 levels deep and it allows for any website link to be accessed from the homepage in 3 clicks or less.
The website menu should accurately reflect the website structure.
If this is not the case with your website, then revising your site structure can help you improve your SEO.
RESOURCES TO LEARN MORE
An XML sitemap is a file that lists all the pages of your site that search engines need to know about.
Submitting your sitemap to Google is not the end of the story. You need to regularly check the Google search console for sitemap errors.
Schemas and structured data are nowadays very important for SEO.
They can dramatically help you enhance your website’s appearance in Google search results, they are good for local SEO and for Voice SEO.
Many people forget to add the necessary structured data to their homepage and this is a big mistake.
Your homepage is one of the most important pages of your site for many reasons and when it comes to SEO, it should be treated like the rest of the pages.
When it comes to structured data for the homepage, you need to ensure that you define the following schemas:
- Organization (if you are an online business)
- Local Business (if you have a physical presence i.e. a shop)
- Person (if you are running a personal blog).
RESOURCES TO LEARN MORE
Schema definitions sometimes change so it’s a good practice to check your schema implementation regularly using the Google structured data testing tool.
You can use the tool to check the structured data you added to the homepage and the rest of your pages.
Keeping your schema info up-to-date and valid is very important.
A breadcrumb menu is a small menu usually located at the top of a page, used as a navigational aid. It shows the path to go from the current page back to the homepage.
Breadcrumb menus are good for the user experience and thus they are also good for SEO.
Google loves breadcrumbs and they recommend using them on your site.
RESOURCES TO LEARN MORE
One of the advantages of using breadcrumb menus is that they enhance the presentation of your search snippets in mobile search results.
Google is sometimes using the breadcrumb name instead of the URL in the search snippet so you need to make sure that the relevant structured data is added for your breadcrumbs.
If you are using the Yoast SEO plugin for breadcrumbs, it automatically adds the correct schema and structured data code.
Canonicalization is an advanced SEO concept but something that is extremely important to get right.
Canonical URLs can help you solve duplicate content issues, protect your content when other websites use your content (with or without your concern) and it’s the only way to specify your preferred domain to Google.
To learn more about canonical URLs and how to use them correctly, read these guides:
RESOURCES TO LEARN MORE
If your website’s content is available in more than one language, you need to use hreflang tags to tell Google about the localized versions of your page.
Failing to do so can create issues for your indexing because Google might get confused if the same page is available in more than one language.
Check this guide for more information on how to SEO your Multilanguage website.
The 404 Page is shown when a page is not found on your site. This can be because users mistyped a URL, a page was deleted from your site and is no longer available.
For the best user experience, you need to ensure that your 404 page is meaningful and gives alternative options to users to find what they are looking for. It’s not advisable to make redirects for your 404 page errors. They can severely affect the performance of your website.
As part of a technical SEO review, you need to check and improve your website loading speed as much as possible.
Loading speed is a known Google ranking factor and a very important user experience factor.
Slow websites lose money and customers for every second delay.
RESOURCES TO LEARN MORE
One practical way to improve the loading speed of your site, especially on mobile is to use Lazy loading for images and videos.
Lazy loading is a mechanism that loads images or videos only when they are in the user’s viewport.
Lazy loading can be implemented very easily. If you’re on WordPress you can either use WP-ROCKET (this is the plugin I’m using on this site) or the Native Lazy Load plugin (by Google), to activate this feature on your website.
One last thing to review before proceeding to the rest of the items in this SEO checklist is to optimize your website’s logo and favicon
Making sure that your logo is an image and not text – Google may decide to show your logo in the search results and in order to do so it has to be an image.
Give your logo the correct name – Do not just use the word logo but use your website name + logo. For example, reliablesoft-logo.png
Add ALT text with your logo – Keep the alt text simple i.e. “reliablesoft logo”
When it comes to the use of favicon, make sure that you specify a custom favicon for your site that is square in size.
Google is testing showing the favicons in the search results so you need to make sure that your website is represented properly.
On-Page SEO is all about the content of your page and it has two major goals.
To help you create content that satisfies the user intent and give you guidelines on how to create SEO friendly content that is easily understood by search engines.
Page title optimization is the most important SEO factor. In your title, you should include your target keywords as this helps both search engines and users get an idea of what the page content is all about.
Besides using keywords in the title, you should also follow these best practices:
- Each and every page of your website should have a unique title tag
- A page title should accurately describe the page content
- Titles should be brief and informative (typically less than 60 characters)
When optimizing your titles, don’t forget about your homepage!
RESOURCES TO LEARN MORE
Meta descriptions are shown in the search results and it’s a great opportunity to ‘advertise’ your page to users.
Good meta descriptions can increase your CTR (click-through rate) and get you more search engine traffic by utilizing your existing content and rankings.
RESOURCES TO LEARN MORE
- How to perfectly optimize your meta descriptions (with examples)
- The optimum meta description length (case study)
A check that you need to make (and not many people do), is to search for your brand name on Google and review the results.
You need to ensure that nothing bad (like a negative review), shows up for your brand name because this can have a negative impact on your reputation but also on your SEO.
Another way to improve the appearance of your website on Google is through sitelinks.
Although you cannot directly control which sitelinks are shown for your website, there are ways to guide Google to pick the sitelinks you want.
RESOURCES TO LEARN MORE
Google shows sitelinks for individual posts too. Post sitelinks make your search snippet more attractive to clicks.
To help Google show sitelinks for your posts, you can ‘name’ the different sections of your article using the ID attribute or using named anchors.
Google loves to show lists on top of its search results. This is usually the case with the how-to type of articles, tips, or posts that include lists.
For example, try searching Google for “SEO Tips”, “Technical SEO checklist”, “How to become an SEO Expert” and you’ll see something like this:
Google snippet with a list
The good thing for SEOs is that it’s easy to configure your posts to be eligible for list snippets.
One of the on-page SEO elements that are easy to optimize is the H1 Tag.
The H1 tag is the first important element shown on a page and it usually has the same value as the page title.
H1 Tag SEO is easy:
- The H1 tag should be the same or slightly different than the page title
- Make sure that your H1 tag is visible and not hidden from users
- Style your H1 tag differently than the rest of the headings
- Use only one h1 tag per page
RESOURCES TO LEARN MORE
Besides the H1 tag, you also need to optimize the other headings of your post. That’s usually the H2 and H3 headings.
SEO guidelines to follow:
- Don’t use heading tags when other tags such as bold or italic are more appropriate.
- Don’t overdo it with the use of headings. Use headings when it matters for structure, navigation purposes and to make the page content easier to read.
- You don’t have to use all heading types on a page. You can have the h1 and only h2s, depending on the length and type of your content.
- Having a balance between the use of headings and other formatting elements is always the best approach.
Look at the post you’re reading now as an example.
- I use H1 for the Title
- H2 for the main headings (On-Page SEO checklist, Technical SEO checklist, etc.)
- H3 for the individual items
This is one of the basic principles of SEO content. Having the keywords, you want a page to be known for on Google in your opening paragraph makes your page more relevant for those keywords, for both search engines and users.
You don’t have to overdo it, mentioning your target keyword once or twice is enough.
Search engines can better understand text than any other element so to make their job easier make sure that you always have text content on a page.
Having a page full of images or videos is not a good SEO practice.
Importance of Expertise, Authority, and Trustworthiness for Rankings.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. How is this related to SEO?
Google has recently introduced this concept to stress the fact that websites that rank high in their search results need to have a good reputation.
In simple terms, this means that Google is trying to rank websites that are proven to have authority and expertise about a topic and websites that are trusted by users.
Throwing text and images on a page it’s not the way to design a page that is to be eligible for ranking on Google.
You need to work on your formatting and styling and give users a nice experience. You don’t have to do something too fancy, just ensure that your pages are easy to read on all devices.
Don’t use fonts that are too small to read and make use of the available formatting elements to beautify your text.
Image optimization is a must. Search engines are getting better at understanding what an image is about but for image SEO purposes you need to take care of three things:
Optimize the Image Filename
Image Filenames should be informative and accurately describe the image.
Optimize the Image file size
As a general rule of thumb the smaller the image size is (in bytes) the better.
- Don’t use dashes in your alt text.
- Write normally and try to describe in a few words what the image is about.
- Use keywords that are relevant to the content of the page but don’t overdo it.
- Keep your alt text short and to the point
Besides creating an XML sitemap for your pages, you also need to submit your images to Google.
You can add the images in your main XML sitemap or create a dedicated image sitemap like the example below.
Image Sitemap Example
Don’t forget to submit your sitemap using the Google search console.
When you add a video to your content, either from YouTube, Vimeo or by uploading it to your website, you also need to add the proper schema to help Google understand what the video is about.
Schema Markup for Videos
In the video schema, you can define the title, description, and thumbnail of a video.
Just like images, if you use videos in your content, you also need to add them to a sitemap (either to your main sitemap or separate) and submit to Google and Bing via webmaster tools.
I see this all the time. Webmasters spending all their time optimizing their posts and product pages but forget about the category pages.
Category pages need to be treated the same way as ‘normal’ pages. This means optimizing their titles, descriptions, and content.
This is especially important if you have an eCommerce website.
RESOURCES TO LEARN MORE
Internal linking is a favorite SEO tactic. The concept is simple, all you have to do is to interlink your website pages together, creating a small web.
Pages that have a greater number of internal links are considered by Google to be the most important pages of your site.
When adding internal links, make sure that you optimize your anchor text.
This is actually SEO advice coming directly from Google and these are the exact words they used.
In simple terms, they are encouraging webmasters to link out to other high-quality websites on the Internet.
The reason is simple, it helps their algorithm in ranking the important websites on the top positions.
The SEO gains from doing so for your website are the following:
- You give your users a good option to learn more about a topic
- You position your content as a good source that links out to other good sources.
Keyword research is a critical process for SEO. If you get your keyword research wrong, you’ll be targeting the wrong keywords.
This means that you may either fail to achieve high rankings because the keywords are too competitive or you may end up ranking for keywords that offer no real value to your business.
To make sure that none of the above will happen, follow the best practices in the keyword research checklist.
The first step before getting your hands dirty and start doing keyword research is to understand what are SEO keywords and how to find the RIGHT keywords for your website or business.
This is a recommended step, even if you are an SEO specialist.
Long-tail keywords make up 70% of all searches and this means that if you don’t know what long-tail keywords are and how to target them correctly, you are minimizing your chances of getting any decent amount of traffic from search engines.
So, before proceeding to the next step, make sure that you know exactly the SEO strategy to follow to get to long-tail keywords.
Once you know the keyword research basics and have a clear idea in your mind of what you want to achieve with keyword research, it’s time to get your hands dirty and do it.
Your ultimate goal is to come up with a keyword list you can use to optimize your existing pages but also keywords to target with new content.
This combination is what will guarantee long-term SEO success.
To take advantage of your keyword research efforts, you need to know how the outcome of keyword research to optimize your content.
Follow these simple rules:
- Use your target keyword in the page title
- Use your target keyword in the page URL
- Use your target keyword in the H1 tag
- Use Long-tail keywords in your H2 and H3 headings
- Use related keywords in the image ALT Text
- Use related keywords and synonyms in your copy
- Use LSI keywords in your content
. No SEO checklist is complete without mentioning Off-Page SEO.
Technical SEO and On-Page SEO (including content SEO), will help you create an SEO-friendly website that users will enjoy but to rank higher in Google, you need more than that.
This is where off-page SEO comes to the rescue. In simple terms, off-page SEO is about website promotion techniques and how to convince search engine algorithms that your website deserves a higher ranking in the search results than other websites.
Higher rankings will lead to more organic traffic and this is what all website owners want. Off-Page SEO is not optional but a necessary component of your SEO strategy.
Your overall goal with off-page SEO is to get high-quality incoming links from other related websites on the Internet.
Links act as a ‘vote of trust’ and they are taken into account by search engine algorithms.
Make no mistake, it’s not a numbers game i.e. it’s not about having more links than your competitors but it’s about having the right type of links that can push your rankings up.
Mistakes with off-page SEO i.e. buying links, participating in link exchanges, or other actions that violate Google webmaster guidelines, can get you in trouble.
A Google penalty (either manual or algorithmic) may be imposed on your website and you will lose your rankings and traffic.
To succeed with off-page SEO, you first need to understand what is link building and why it’s important.
In simple words, links are important because they are part of the search engine ranking algorithms and can influence your ranking positions.
Websites with good quality incoming links are more likely to rank higher in the SERPS than websites with zero or fewer links.
This association of links and rankings was first introduced by Larry Page and Sergey Brin (Google Founders) when they wrote the initial Google ranking algorithm in the late 1990s.
Their idea was that websites that are referenced (linked) from other websites on the Web, are more important and thus deserve to rank higher in the search results.
Link Building Overview
Of course, things have changed a lot since then and a lot more factors are taken into account when calculating the ranking position of a page for a given keyword, but links still have a very important role to play.
It’s not only a number game i.e. the website with more links does not rank higher but it’s also a matter where those links are coming from.
Besides understanding the importance of link building for rankings, you also need to familiarize yourself with basic link building concepts.
You need to:
Understand the difference between a good link and a bad link
Not all links are equal. Good links can help your rankings, bad links can get you into trouble.
Understand the difference between white hat and black hat link building
There is a lot of talk in the SEO industry about white hat and black hat link building techniques. You need to stay on the safe side and only follow white hat SEO practices.
Understand the difference between normal links and ‘nofollow’ links
Incoming links that carry the nofollow attribute do not count towards your rankings. They are still useful for branding and traffic purposes but they don’t help your rankings.
Natural links are the best links you can get
A natural link is what Google wants and knowing how to get it, can make a big difference to your rankings.
A critical item in the off-page SEO checklist is how to get links that can positively influence your rankings.
This is one of the most complicated and time-consuming processes of SEO but a very important one.
Read the guide below for all white hat link building techniques that are proven to work. I’m sure you’ll find some practices that you didn’t think about.
When working to build links to your website, sometimes things can get messy. You may end up having ‘bad links’ to your profile that can potentially get you into trouble.
It is thus recommended to review your link profile regularly and take action when needed.
In addition to the above techniques, there is a subset of SEO called Local SEO.
Local SEO is the process of optimizing your website so that it appears in the first positions of Google, Bing, and Yahoo for searches that are related to your area/city/ country.
Everything included in this SEO checklist is beneficial for Local SEO, but when it comes to optimizing your website for searches related to specific locations, there a few more optimizations to take into account.
Your overall goal with local SEO is to rank higher for location-aware search queries like ‘Italian restaurants near me’ or ‘dentists in Pennsylvania’ or ‘wedding photographers in Montreal’.
This is not the most important local SEO factor but every little bit helps.
Use your logo ALT text to give more details about the location of your business.
For example, if you have a business located in Florida, you can use this (see below) as the alt text of your logo.
<img src=”http://example.com/images/mayers-dental-surgeons-logo.png” alt=”Mayers Dental Surgeons, Tampa, FL”>
Any signals you can give to Google related to your locality are useful for Local SEO.
On all your website pages, make sure that your full address details (street number, postcode, state, country, telephone number, fax number, email) are visible as text (not image) in a prominent position.
See below a few examples of good and bad NAP formats.
It is important to use the same information and format when displaying your name, address, and phone number on different channels across the web. For example on your website, Google My Business page, Yelp, Facebook, etc.
Google Maps for Local SEO
On the contact us page make sure that you embed a Google map and have text content that shows your business name, address, and telephone.
This is extremely important if you want your business to show up in the Google maps snippet (in the search results) and in Google maps.
Follow these steps to get started with Google My Business.
Depending on the type of local business, you should use the appropriate schema.
Here is an example of how the schema looks for a local restaurant. This piece of JSON-LD code should be added to the homepage.
Besides adding your website to Google My business, there are a number of other trusted directories you can use to list your website and give Google signals about your location.
Directories you can use:
- Register your website with Bing Places for Business
- Register Your Business with Local directories
- Create a Local business page on Facebook
- Register your business with Yelp for Business Owners
- Register with Foursquare for Business
Authentic reviews can play a critical role in your local SEO rankings.
You need to encourage users to review your business on different platforms (Google my business being one of the most important) and it is equally important to reply to all reviews (either good or bad) on ALL platforms.
You can ask your customers to leave a review on their favorite platform either by giving them incentives i.e. 5% on their next purchase or by sending them reminders by SMS or email.
Any mentions (backlinks) you can get from trusted websites in the same city as your business, is a strong signal for your Local SEO.
For example, you can get a link from a local (online) newspaper or a magazine related to your niche.
If you haven’t done this already, go and check your Google Analytics statistics and in particular the Devices Report (that’s under Audience / Mobile).
Most probably you will notice that at least 60% of your traffic comes from mobile. The rise in mobile searches has been huge for the last couple of years and it is expected to grow even more in the coming years.
Mobile Search Statistics
This factor led Google to create a mobile-first index. In short with the introduction of the ‘mobile-first-index’, Google will use the mobile version of a website for ranking purposes.
This means that if your website is not optimized for mobile, your rankings will eventually decrease and this means a great loss of traffic.
While going through the mobile SEO checklist, have in mind that your mobile website should include all the content found on your desktop site.
This includes having optimized titles, descriptions, text content, images, video, internal links, and everything that you show in the desktop version.
If you have a responsive website then you already made a big first step but mobile SEO is not just about having a responsive design.
The Google mobile-friendly test is a free tool by Google that will check your website and give you recommendations on how to make it mobile-friendly.
It’s a test that will check for basic mobile usability problems like small font sizes but it’s a good start.
Check your mobile speed using different tools
Loading speed is very important for users on mobile. Your goal is to make your website load on mobile in less than 3 seconds.
It’s not easy to do, you may need to use the help of a developer to get to that number but it certainly worth’s it.
All the guidelines explained above for improving your page speed using lazy loading for images, optimizing your image file size will help a lot so if you haven’t already done this, add these items on top of your list.
Some tools to use to find out how long it takes for your website to load on mobile:
Don’t forget to also check the speed reports (under Enhancements) in the Google search console.
Besides checking your mobile speed, it is equally important to test how your website looks on different resolutions.
You need to ensure that the text is big enough to be read on mobile devices, that there are no horizontal scroll bars and that buttons are easy to click.
The best tool to use for this task is the Google Chrome Developer Tools.
Google punishes mobile websites that make extensive use of popups and banner ads.
As a first step make sure that you don’t use popups on mobile and that there is enough content in the user’s viewport before showing any ads.
Call to Action (CTA) buttons and messages are important for a website’s success. At the end of the day, you want to optimize your website so that it gets traffic that you can take advantage of.
Since most of your traffic is coming from mobile, you need to check that mobile users can see your CTA buttons and messages and that they can easily access them.
This means that you may have to adjust your mobile design to position your CTA in places where they can be seen, like making use of sticky footers. (access my website on mobile to see this in action).
Accelerated Mobile Pages is a term used to describe a new way of building mobile-friendly pages that load faster compared to traditional mobile pages.
At the core of AMP is AMP HTML which is a cut down version of normal HTML, that allows for better performance when pages are served in the browser.
Google is giving preference to AMP pages in the ‘top stories carousel’, ‘host carousel’, and rich snippets.
If you run a ‘news type’ website, you should seriously consider implementing AMP. If not, you don’t have to because it can complicate things.
Read the guide below to help you decide if AMP is something that will help your website or not.
Having a checklist is a great way to work on your SEO. What you read in our SEO checklist above covers almost all areas of SEO.
If you manage to make your website compliant with all the above items, then you can feel confident that your website is in good SEO shape and this will eventually translate to higher rankings and more traffic.
A great way to learn everything you need to know to implement all SEO practices is to enroll in an SEO certification course. A good course will help you master SEO faster than any other method.
As mentioned in the introduction, don’t skip any of the items even if you feel that they are not very important.
Experienced SEOs know two things about search engine optimization.
The first is that a lot of small optimization changes can bring big results.
Second, besides knowledge another SEO success factor is patience. It takes time for SEO to work and you need to take that into account.
Don’t rush to a conclusion too soon, work through the list items one by one and be patient, results will follow.