Boost SEO for Pinterest
Last Updated on October 12, 2020 by scottkandh
Today’s blog takes a hands-off approach of concentrating on Search Engine Optimization (SEO) for Blogging and turns undivided attention to SEO for Pinterest pins to improve your Search engine evaluator.
To learn more about how to grow a blog, start a blog, monetize a blog, or boost your SEO visit my home page, Pinterest Artwork.
“This post contains affiliate links, which means I will make a commission at no extra cost to you should you click through and make a purchase.”
If your interested in joining Tailwind, the trial period is based on 100 scheduled Pins. A major advantage to using is Tailwind is that Tailwind is a Pinterest and Instagram Partner. If you’re on the edge of your seat and your waiting to start your Tailwind trial, I’d like to welcome you to the Tailwind family.
Improving Search Engine Optimization for Pinterest
If your serious about improving your Search Engine Optimization (SEO) for Pinterest one of the first things to do is to make two Pinterest Boards called:
1) SEO Blogging Pins and 2) SEO Pinterest Pins. (link to Pinterest Boards).
If you already have boards for Blogging and/or Pinterest, simply save a dozen or so pins into the respective SEO boards mentioned above. Otherwise, you’ll need to perform a search for SEO Pinterest Pins and SEO Blogging Pins (or Boost your SEO Pinterest / Boost your SEO for your Blog).
If your new to Pinterest, be sure to check out this blog. Pinterest Overview for new bloggers.
The reason for putting 10 pins into your SEO for Blogging and SEO for Pinterest Boards is to have some research material for you to digest and put into your own words. Want to see the results of putting 10 pins into each of your posts? Read: How creating 10 pins per post improves your social shares within one week.
If that doesn’t suit your fancy, relax, and press on to the rest of the blog as the work of researching to boost your SEO for Pinterest and improve your search engine evaluator has already been done for you. Unfortunately, because these pictures are in a gallery (to display multiple images) WordPress won’t allow hyperlinks to these pins. Therefore, the table below has links to the respective 11 pins (in order from left to right).
Update: At the time I wrote this post, I didn’t know how to get around adding hyperlinks to images in a gallery. Here’s the workaround. There’s a plug-in Gallery Custom Links that you can install and put in the hyperlink (before you add the picture to your gallery). Keep in mind though, that the image if used again, will point to a specified URL so be sure to appropriately use your images well to represent your blog posts.
Table for the pins above with links.
- How to Boost your SEO + Free SEO Checklist
- 27 Pinterest Tips
- Creating a healthy Pinterest account
- Effective ways to increase traffic
- How to design 5 popular Pinterest graphics
- Get paid to pin on Pinterest
- How to make passive income on Pinterest
- Make sure your Pinterest boards get visible
- How to write rich word pin descriptions
- Pinterest for Business – the ultimate resource
- Pinterest Marketing for Bloggers.
The remainder of links below (without reference to their pins) are beneficial for you to read about the basic tactics to boost SEO for Pinterest.
Additional Links to Boost
SEO for Pinterest
Trying to exclusively take a hands-off approach of not looking at SEO for blogging is relatively hard to write this blog but extremely valuable to mention. SEO for Blogging and Pinterest go hand in hand. Because pinning on Pinterest brings traffic to your blog. Although the reciprocal doesn’t apply from blogs to the Pinterest board. In most instances it seems relatively hard to find a link that points from the blog to the Pinterest board.
When it comes down to the wire, boosting your SEO for Pinterest is all about strategically using keywords (Contextual clues) in the proper respective places (i.e. your boards, your profile, alt text in your images, your image file names, and your pin descriptions).
What is a short tail and long tail keyword?
There are two types of keywords: Short tail and long tail keywords
Short tail – 1 to 2 words which are short and very broad.
Long tail – 3 or more which are more descriptive in nature.
Make a keyword bank for Pinterest
Make yourself a keyword bank. The importance of making a keyword bank that you’ll refer to on a timely basis can’t be overstated enough. Get crackin’!
Now if your like me you might be asking yourself the very same question. What’s a keyword bank? It’s a Master reference list that you’re going to make for the same words that are used over and over again.
For your keyword bank, make three columns consisting of: the word to research, the short tail words, and the long tail words.
The word to research The short tail words The long tail words
If you want to use a feature that’s in Pinterest to create a Pinterest Keyword Planner here’s a link to the site that has those instructions. Below is a reader’s digest condensed version to get access to the Pinterest Keyword Planner:
Accessing the Pinterest Keyword Planner
- You’ll need to create a Pinterest Business account (which is free)
- Under Ads (forth button to the right), select Create Ad
- Put a check mark next to Traffic (Under Drive consideration)
- Under Campaign details input a campaign name (anything will work) – then press Continue
- Go down to Extend your reach and type in your keyword(s) – ignore the add interests above).
- What you’ll get is the keyword suggestions and the amount of monthly searches.
- For example, I was very surprised to see that I have been using search engine evaluator that reaches 500k – 1M. By adding Search Engine Evaluator I can increase the reach to 2m – 3m. If you decide to use this feature be sure to add a fourth column entitled Monthly Searches (that you can use not only in your SEO for Pinterest but you can use to boost your SEO for Blogging as well.
What’s the reason for making a keyword bank?
The keywords that you’ll use to describe your niche!
Where do you find Keywords to put into the keyword bank?
Look no further than the Search bar built into Pinterest. Once you type in a word Pinterest will break down the word to give suggested categories. Clicking on one of those categories further breaks down the category into subcategories. For example, on a search for “Big Bang” the following categories appeared:
- Big Bang Theory
- Quotes from Sheldon
- Big Bang Theory quotes
- Big Bang Theory wallpaper
- Big Bang Theory funny
Selecting the 1st (Big Bang Theory) provided the sub-categories below:
What you need to keep in mind is that Google and Pinterest can’t physically see the images depicted that we’re accustomed to seeing. Instead, they rely on the contextual clues (mentioned at the top of this blog).
While your developing your blog post and thinking about images to add, jot down the keywords that you want to apply to the pins BEFORE they’re uploaded to Pinterest. Your end goal is to capture people’s attention so that they click on your pin.
Moving right along, let’s get to our next topic to Boost your Pinterest SEO.
The Best of Blogs
The Best of Blogs is that your blog should be the very first board visible to people coming to your Pinterest site. That way people can readily see the blogs that you’ve developed. Therefore, name the first board: Best of xyz Blogs.
For example, the name of my first board is A Best of Pinterest Artwork Blogs. The reason for the “A” is every now and then a new Group Board is created that precedes this first visible board. If the “A” prefix doesn’t work, you can always add a bracket ([ ]) to the board.
You might have to rename any blogs preceding that first board (i.e. rename Animals to Misc. Animals) or (Art to Creative Art). The point is to get that first board at the beginning so it’s the very first board seen.
Learning the Basics of Tailwind
Clicking the image takes you to a blog written earlier that provides you with the basics for how to use Tailwind.
Pinning images manually to Pinterest is time-consuming. To boost SEO for Pinterest requires a minimum of 5 to 10 minutes of manually pinning and the rest can be accomplished with the use of Tailwind to put in pins throughout the day. Don’t exceed 41 pins in one day or you could run into trouble. The magic number not to exceed is 40. But I’ve read that some people suggest putting the limit at 25 pins. Just be careful, cautious, and watch the Tailwind warnings and heed their advice.
The proper use of colors in an image and other factors
The easiest way for me to describe what is the proper use of colors is to refer you to direct to a website that you can compare for yourself the difference between a poorly designed image and a good image.
Another good reason for learning about the proper colors is to visit the board: Viral Pins – The purpose of this board is for the sake of bloggers that want to create a viral pin and what I consider to meet the criteria for that consideration. These are pins that will help the Pinterest SEO (Search Engine Optimization). As I find “viral” pins, I’ll pin them to this board. They’ll be very helpful for inspiration to myself and other bloggers to steer you in the right direction.
At this board (Viral Pins), you’ll find lots of pins (and the link to their respective posts) that will help to illustrate using the proper use of colors in a pin to make it readily stand apart in a crowd.
Where to get Free Pinterest Templates
With this round-up post, 200+ Free Pinterest Templates to bring traffic to your blog you’ll find over 200 Pinterest Graphic Templates which you can customize for Free!
How to make the most out of Pinterest?
Check out these highly-recommended Pinterest tools and resources.
- A Pinterest Online Course for new bloggers to show you how to set up a blog, grow it, and use Pinterest the right way. For the first four subscribers to my blog, you’ll get emailed a promo code to take the course for Free (normally costing $30).
- SEO Checklist items for WordPress Blogs – my number #1 Blog Post. NOTE: But this blog post is quickly catching up to it and might surpass it.
- Top 10 Questions everyone working with Pinterest should know how to answer
- New bloggers: Be sure to check out: “How to generate marketing for your blog.” Because having a marketing plan for Pinterest and your Blog allows you to concentrate on the four main elements of a marketing plan:
- Freebies: Free resources for you to download and use as ready-references.