Last Updated on December 17, 2021 by scottkandh
Retargeting existing links to get you higher rankings and boost your page to #1. It can be hard to get other sites to link to your website with descriptive keyword anchor text. Most links include your brand name or URL, while only a precious few give the search engines some idea of what the target page is about. However, it’s for exactly that reason that even a small number of high-quality links with descriptive keyword anchor text can have a significant impact on your Website External Relevancy score. In this post, I’ll show you an easy way to gain that “little bit extra” external relevancy that’s often enough to boost your page to #1.
Retargeting Existing Links
Determine your most important inbound links
Go to OpenSiteExplorer.org and enter your domain name. Note that OpenSiteExplorer.org only allows 3 free queries / day, so don’t waste them! (Or, sign up for an SEOMoz Pro account to get unlimited queries along with lots of other nifty SEO tools.) Adjust the filters as shown in the image to select “Followed + 301” links from “only external” pages to “pages on this root domain” and click Filter. The resulting list shows the most important links pointing to your website, sorted in descending order of their importance.
Can you “retarget” any of the links by adding keywords to the anchor text?
Usually when looking over your list of inbound links, you will recognize several sites where it may be possible to modify the anchor text used in the link. For example, your top links may include a directory listing where you can edit the description and title used by the directory. Or they may include the websites of business partners, employees, friends, or family, where you have an existing relationship and can ask the favor of modifying the anchor text.
Ask for the anchor text to be changed to include keywords
Ideally you will have found 2 or 3 inbound links where a strong relationship means that you would feel comfortable asking the site to modify the anchor text. How do you “retarget” anchor text to improve your website external relevancy?
The goal is to change generic (“click here”) or branded (your company name, url, etc.) anchor text so that it includes your target keyword or a variation thereof. One way to do this is to add descriptive text before or after the brand name.
For more information on the topic described above that is referred to as contextual text, read the information below that helps you know how to make good links.
Understand what makes a good link is a recommendation from CanIRank to improve my site’s Website Authority at PinArtwork. The main focus for this post is that by the conclusion of the post you should know how to write a good link and you’ll know how to get good backlinks. Throughout the post you’ll be provided with several blogging tips for backlinks building.
For example: change “My Friend Bob the Cobbler.” to “My friend Bob the Cobbler runs the best shoe repair shop in all of Minneapolis” or simply “Shoe repair by Bob the Cobbler. Another useful retargeting trick is to add descriptive keywords to an image tag’s alt text (alt text is a written description of an image used by search engines, screen readers for the blind, and browsers with images turned off). Often someone will link to your website including your logo. Ask them to add a descriptive keyword-rich alt text to the logo link, and you’ll gain relevancy in the eyes of the search engines.