Last Updated on December 15, 2021 by scottkandh
For this post, relevant internal links made easy, have you ever noticed how mega-sites like the New York Times, About.com, or Wikipedia include links to “topic pages” on their website every time they mention a certain keyword? By linking to topic pages from numerous articles, these media behemoths can make their pages competitive even if very few other websites (or readers) consider them a valuable resource.
Fortunately, you can adopt the same strategy to improve the Page External Relevancy scores of your own pages. In this post, I’m going to show you the easiest way to do that by quickly adding a number of relevant internal links to any new target page.
Relevant Internal Links made Easy
Internal links are the easiest way to build new links to your target page, as you’re simply adding new links to existing pages on your site. Although competitive keywords require at least some links from other websites, internal links are the low-hanging fruit of the SEO world, as they provide a quick and easy way for you to let the search engines know that:
1) this is an important page on my site, and
2) this is what I think the page is about.
Now, the search engines may not always completely trust you in those assessments (the higher your Website Strength score, the more likely you are to see a benefit), but in either case internal links provide a great foundation upon which to begin building your Page External Relevancy.
Identify all the pages on your website mentioning the target keyword
Google’s “site:” command is an advanced search operator that lets you restrict your search to just one website. You can use the site: command to find pages on your website that mention your target keyword:
site:yourdomain.com “your target keyword”
For example, if your website is Wikipedia (http://en.wikipedia.org) and your keyword is “alternative minimum tax”, you’ll search google for:
site:en.wikipedia.org “Alternative Minimum Tax”
The best part about this technique? Google returns the results to you ranked according to which pages Google themselves consider most relevant and important on your website for your target keyword. In other words, which pages you most want a link from!
I wanted to test this out for myself to see what posts are provided for one of my Keywords, Star Trek. So I typed in Google the info below:
site:pinartwork.com “Star Trek”
I was pleasantly greeted with a pretty wide array of posts where I’ve already used Star Trek in many different posts (292 results). Because of the big number of results, I’m not going to jot them all down here for you to see.
Another distinct advantage to using this method of looking up places for you to use internal links is the notification of related searches at the bottom. You can look at these related searches and see if you can use them for related terms as your secondary keywords.
Believe it or not I didn’t have the keyword Star Trek shows in order exactly used within that context in one of my most popular posts.
Add the links
For half the links, include some surrounding text in addition to the keyword. Voilà! You’ll have 10 new relevant links to your target page.
Repeat the process with keyword variations
Now repeat steps 1 and 2 with at least one variation of your target keyword. Sticking with our “Alternative Minimum Tax” keyword example, we may search for mentions of “AMT”:
site:en.wikipedia.org “Alternative Minimum Tax” and link each of those mentions (obviously, only the ones related to Alternative Minimum Tax) to your target page as well.
If you liked this post, you may also want to check out the one that’s listed below:
Understand what makes a good link is a recommendation from CanIRank to improve my site’s Website Authority at PinArtwork. The main focus for this post is that by the conclusion of the post you should know how to write a good link and you’ll know how to get good backlinks. Throughout the post you’ll be provided with several blogging tips for backlinks building.