Last Updated on October 12, 2020 by scottkandh
Blogging over the last seven weeks has provided a lot of insights into boosting Pinterest SEO. This blog will provide you with step-by-step instructions for really superb pinning usage making your description a powerful Pinterest SEO tool in your favor.
For more “detailed instructions” to boost your SEO for your blog or Pinterest, visit SEO Checklist items for WordPress Blogs which includes a Headline Analyzer to increase the likelihood of getting clicks.
Proper placement of keywords
However, focusing purely on Pinterest (by using images), the proper placement of keywords for Pinterest SEO is a process of putting keywords in:
- The description on Pinterest (156 or 500 characters)
- The title of the Pinterest Pin (xx characters)
- The image on the website (with Alt + Text)
The first item is highlighted for a specific reason. Up to now, it was conceivable that the description input into an image on the website was carried over into the description on Pinterest. Let me assure you that’s not necessarily the case as I’ll illustrate with the use of a before and after pin.
For some odd reason, the description entered into an image is not automatically being updated in Pinterest and doesn’t make the description work in your favor for a powerful Pinterest SEO.
It comes down to that Pinterest and the website are not interrelated. Although Pinterest is a smart program and has a lot of artificial intelligence working behind the scenes. For the best Pinterest SEO you need to ensure that you take one extra step on your Pinterest pins.
Don’t pin your newly created pins from the website. You’re cutting yourself short. Especially for the pins where you want to bring the most traffic to your blog. As eluded to earlier, one of the most important elements of boosting your Pinterest SEO is by using the description of your pin.
Start now by creating a habit of saving your pins that you want to especially consider going viral and bringing more traffic to your website by following these step-by-step instructions.
Step-by-step instructions to pin manually
Be sure to manually pin Pinterest images.
The images below (SEO Checklist items for WordPress blogs) at first glance may look exactly the same. However, if you look closely, you’ll notice that the description for the image on the bottom contains more descriptive data in the pin (as it was pinned manually).
Description for the pin above is pulled directly from the text that you type from within Pinterest.
Creating a pin in Pinterest
Here’s the template for when you create a pin in Pinterest:
- Select your file from the drag and drop or click to upload button with an up arrow.
- Don’t save it from the site because then your destination link might not work (save that for a latter step).
- After the file is uploaded, add your title (you have 80 characters and the first 40 characters will be in the feed, the remainder people need to select see more).
- You have up to and not exceeding 500 characters for the description. If you go to far you’ll be prompted and you’ll have to make some minor revisions to your description.
- Add the destination link of your pin (preferably to your blog).
- Lastly, select which board you want to save the pin and then if it’s all done, press the Save button.
Creating a board in Pinterest
To create a Pinterest board, it’s basically the same step as above; however, in the drop-down box in the upper right-hand corner in Step 6, there will be a slight change.
Instead of placing the pin into an existing board, where it says: “Name your new board here <<“ is where you’d type in the new name of your board, ensure all of the other steps 1 – 5 are done, and then click on Create board (the + Create board) at the bottom as depicted in the picture.
If you’re wanting to learn more about Pinterest or want to visit some Top 40 Pinterest boards, visit the page: Top 40 Pinterest Blog Influencers in 2020.
How to make the most out of Pinterest?
Check out these highly-recommended Pinterest tools and resources.