Last Updated on May 29, 2021 by scottkandh
I recently was very pleased that Alex and Lauren from Pinterest Traffic Avalanche Course shared a video from Tailwind called Pinterest 2021: What’s working – Everything you need to know. This post is capturing majority of the information that was in the YouTube Video. By utilizing the notes within this post and looking at the YouTube video there’s a lot of good information provided and I highly recommended that you watch the video for a few points that aren’t in this post.
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extra cost to you should you click through and make a purchase.“
Just to repeat, for the most part this is basically an outline of the YouTube video (depicted below).
What’s actually happening? Pinterest wants fresh ideas and images.
Discussing the change in Pinterest’s mission.
Pinterest wants to emphasize connecting Creators and Pinners.
What types of content are most engaging? It starts by taking a look at pins that get the most saves.
- What Tailwind looked at (to determine the engaging content)?
|20+ Million pins||From the range of Feb 12 – Mar 12, 2021|
|Pins that were sent via all methods (Pinterest, scheduling, Tailwind, etc.)||“Paid” Tailwind users only|
2. Tailwind wanted answers to four questions (to find out the answers for the items listed below).
What didn’t make any sense to me is the information presented regarding story pin performance. Nearly every pin I create is a Static pin. The other two types of pins Tailwind discusses and the rate of pins that are performed from the various pins:
There are three different types of pins: 1) Static pins, 2) Video Pins, and 3) Story Pins
Static Pins 1x Video Pins 8x Story Pins 41x
Static Image Performance
- Image Creates do not perform as well as videos or stories.
- Videos get 8x more saves.
- Story pins get 41x more saves.
- 89% had some combination of comments, photos, or reactions.
- 90% were Creates (not repins/saves)
- 30% were videos (quite a few were from TikTok) all showing how to do something.
Based upon the amount of saves that video pins and story pins can generate for your blog, if you’re a blogger and have a Pinterest account here’s my suggestion that you might want to take.
Add two new boards to your Pinterest account called: 1) Pinterest Video pins and 2) Pinterest Story pins. Because these can be instrumental to growing your blog, I wouldn’t suggest that you merely place these two types of pins into your “Pinterest” board. Make them distinct so they stand out more and be sure to update the description for each of the two boards. Then find at least 10 pins that depict how to make video pins and story pins for “each” of the two boards.
If you’d like you can visit my Pinterest boards and copy these Story and Video pins at the boards listed below. This is also a good reference point for you (and me) to start learning more about designing Story pins and Video pins.
Looks at the elements of pins to find the common traits of high-performing individual pins.
Based on looking at hundreds of pins shared in late November – January of 2021 that all had at least 5K saves (repins) by the end of January.
- Make more story pins.
Story pins can help attract a growing engaged audience, creating more distribution for content that has a link.
2. Story pins seem to be especially engaging for accounts with more than 10K followers.
- You can now (or soon) tag relevant businesses – perhaps a way to secure influencer deals?
NOTE: Story pins do not allow a link on the pins themselves. You don’t want to add a link in your description (for “Story pins”)!
Story Pin Tips:
- Use video early and often.
- Draw people in with an engaging 1st panel – preferably a video.
- Use more than one panel.
- Show how to do something from start to finish.
- In your last panel, encourage people to follow you.
- Make more video pins.
- There are nearly one billion video views per day.
- Videos can drive substantial website traffic.
- Video pins seem to be especially engaging for accounts with fewer than 10K followers.
Here’s an interesting graphic on video pins. People are actually searching for video pins. I was shocked to see that there are 964 million video views per day. Wow! I need to get out of my shell and create some video pins. That seems like a sure-fire way to significantly get into the club of How to Grow your Pinterest account to 1 Million Monthly viewers.
I personally don’t have any experience in making video pins, but it seems to me that it might be possible to make a video pin by using the recording function that’s built into the Zoom program. I’m going to make myself an outline on growing Pinterest impressions from my post. 1 million …. Wish me luck.
As I continue my blogging journey to grow my Pinterest account to more than 1 million Pinterest monthly views I’ll share with you my fellow bloggers what I’ve learned about making story pins and video pins (to date I haven’t made either of these two types of pins). But it seems to reason that if you truly wanting to grow your Pinterest that you should be considering to research how to make these types of pins.
Create New images
“The BEST thing you can do is to create the most inspirational, engaging new content you’ve ever made and Pin that. We’re seeing that creating multiple images for that fabulous new content will help you get that content to a broader audience.
The SECOND BEST thing you can do is to create new images for fabulous existing content – make sure they’re different and try to create them in such a way that they appear in new searches …”
Another thing to do is to Claim your Site.
“In Tailwind’s February 2021 study of over 2 million accounts pinning in November and January, fully 80% of those consistently enjoying higher than average engagement rates had verified their domains on Pinterest. Compare this with under 3% of the consistent underperformers.
Some pinners report a previously claimed domain has become “unclaimed.” It’s worth checking!”