Last Updated on January 2, 2022 by scottkandh
Participate in a Blog Carnival. Building authority in your niche is often a matter of forging strong relationships with a relatively small number of opinion shapers and thought leaders. One good way to start building those relationships is to join and Participate in a a Blog Carnival.
It looks like Blog Carnivals are still a thing. For example, DRC still has a request for Blog Carnival Contributions in their post: Call for Blog Carnival Contributions: The “New Normal” .
Blog Carnivals are “virtual gatherings” of bloggers, where a host blog collects and links to a series of blog posts on a similar topic.
Being featured on a Blog Carnival brings many benefits, including a quality, relevant link (boosting your Page Strength and Page External Relevancy), exposure to the host blog’s readers, and contact with other bloggers in your niche. In this Action, we’ll help you determine if Blog Carnivals are an appropriate technique for your site, show you how to find relevant Blog Carnivals, and maximize the chances that your post will be accepted.
Participate in a Blog Carnival
What’s a Blog Carnival?
A blog article that contains links to other articles covering a specific topic. Most blog carnivals are hosted by a rotating list of frequent contributors to the carnival, and serve to both generate new posts by contributors and highlight new bloggers posting matter in that subject area.
Host a blog carnival: a roundup of timely posts from other bloggers, concentrating on a particular area of interest. Your colleagues write the posts, then you assemble, fold, collate, and link to them for presentation to your regular audience.
Advantages of a Blog Carnival
- interesting content for your readers
- an increase in legitimate visitors for your site
- an increase in legitimate visitors for the contributors’ sites
- a break in doing research for you
- inbound and outgoing links aplenty for everyone
- Grow your Blog
How it works?
The mechanics of hosting a carnival are straightforward. It’s like a guest post that you submit a summary of your post.
BlogCarnival.com used to have Blog Carnivals but the times have changed and it doesn’t appear that they are doing them anymore. (link removed, it’s broken)
I’ve never actually done a Blog Carnival before but this is the best thing that I could find that I’ve changed it up a little bit to work for you:
Submit your blog carnival post with short pieces (about 500 words or so). There’s a short turn-around time for blog carnivals. Following are the publication deadlines for my Blog Carnival that I’m hosting for the very first time.
- January 5th, 2022: Submit blog post drafts (500 words or so).
- January 10th, 2022: I’ll make minor revisions to correct grammar and I’ll provide the pins (unless you state otherwise that you’ll provide them).
- January 12th, 2022: Blog post will be published on PinArtwork.
Please email your submissions to Scott Charleboix | PinArtwork at firstname.lastname@example.org by January 5th, 2022.
Please be sure to include:
- E-mail address for correspondence
- Submission file (PDF or Microsoft Word document)
I look forward to reading your submissions!
Is a Blog Carnival right for you?
Not every site is appropriate for a Blog Carnival. Since Blog Carnivals are editorially moderated by the Carnival host, submitting a post that’s ill-suited won’t earn you a link, and will only succeed in wasting your time and that of the host.
What makes a particular page appropriate for a Blog Carnival?
First, of course the page needs to be a post on the Blog or News section of your website. No Blog Carnival host will accept a page from your store catalog or some other static marketing page.
At PinArtwork, I’m passionate about starting a blog, growing your blog, monetizing it, or learning about SEO.
Most participants in Blog Carnivals are individuals – people passionate about writing and connecting with others online, not companies trying to sell something. While you can still participate with a post from a company blog, ideally your blog shouldn’t just be anonymous corporate PR drivel, but rather personal, thoughtfully composed, informational content written in the name of one of your company owners or execs. Think “Mark’s Blog” rather than “Acme Inc Blog”.
How to find blog carnivals – the easy way
It looks like there is no easy way to find a Blog Carnival because it might have been something that was done several years ago and is no longer fashionable.
How to find blog carnivals – the hard way
Look to find Blog Carnivals in the search engines. This method takes a bit more time, but tends to uncover higher quality blogs, since they are ranked at the top of the search engine results! Some good footprints for finding Blog Carnivals are:
- ”Blog Carnival” + keyword
- ”Weekly Roundup” + keyword
- roundup blog posts + keyword
- blog posts “around the web” + keyword
- blogger roundup + keyword
- ”Best Posts” + keyword
- ”Blog Party” + keyword
If a blog is no longer actively hosting the Carnivals, it’s of no use to you! Once you’ve found some relevant active carnivals, move on to the next step…
How to determine whether a Carnival is worth joining
Unfortunately, as with so many online marketing tactics, Blog Carnivals have their bad actors which need to be avoided. Give a wide berth to any Carnival that is not editorially curated by the host blogger and/ or links to spammy or low-quality websites. You don’t want to be associated with those guys!
Avoid any Carnival host that asks you to pay money to have your post included – that’s a violation of Google’s webmaster guidelines and could lead to your site getting penalized.
You’ll want to make sure the host blog packs enough authority to make submitting worthwhile.
Get an estimate of the host blog’s traffic. Then use use your favorite link popularity tool (OpenSiteExplorer.org, AHRefs, or MajesticSEO) to determine how much link juice you’ll earn with a link from the host.
Popular, authoritative blogs will receive the most submissions for their Carnivals, so to increase your likelihood of being accepted check out the next step.
How to get accepted into a Blog Carnival
Just like applying for a job, having a pre-existing relationship will greatly increase your chances of acceptance. Consider making a few insightful comments on the host’s blog in the week before submitting to the Carnival, so that he or she will be familiar with your name when they see the submission. In addition, your post needs to be timely.
If you have a perfect post for a Carnival but it wasn’t written within a few days of the Carnival submission deadline, sometimes you can often “revive” and update an older post and then submit that.
Thirdly, you will have an easier time getting your post accepted into a Blog Carnival if it’s not overly commercial. It helps to have a clearly delineated informational section of your website that bloggers can link to without feeling like they’re giving you free advertising.
Last but certainly not least, make sure the post is high quality! A little extra effort invested in good writing, clear formatting, and the inclusion of relevant graphics will go a long way towards increasing your acceptance rate, especially at popular (and hence, more competitive) Blog Carnivals.
How to be a good guest
You would never leave a Party without thanking the host, right? The same etiquette applies at a Blog Carnival. The hosts put a lot of time into selecting posts, and the primary beneficiaries are the “guests” who receive a link and exposure to the host’s readers. At the least, you should take the time to comment on the post to say thank you.
Much more appreciate than that would be to Tweet or post on Facebook about the Blog Carnival, so that you help drive traffic to the post which will benefit everyone participating. Many bloggers recommend (or even require) linking to the Carnival host but be advised that search engines might consider this reciprocal linking and negate the benefit of the links. Try to look for other ways to promote your host instead.