Last Updated on January 19, 2022 by Scott Charleboix
In this post, leverage broken links to improve your SEO we’ll look at ways that you can use broken links on websites to improve your SEO and build your Domain Authority (DA) score at the same time.
Leverage broken links to Improve your SEO
One of the first things that obviously comes to mind is how to find those broken links. It’s not that hard. With the program called BrokenLinkCheck.com that I discussed in my last post called 10 Free Link Building Tools in 2022 you’ll be able to find the broken links in the entire website or an individual post.
Pro-Tip: If you search the entire domain, it could last quite a long time so for the best results, it’s better to search a post rather than the entire domain. Unfortunately, the free version only examines the domain so I’ll be on the lookout for an alternative to use.
In the meantime, you’ll need to strip the rest of the URL and just keep it to the domain. Here’s an alternative I found called Deadlinkchecker that you can use to check a single webpage or the entire URL. Which by the way is extremely fast. But the one that I would prefer to use on a regular basis is the BrokenLinkChecker that makes it easier to find, locate, and fix your links that have errors. After all we do have a tendency not to be perfect, despite how hard we try.
As I’m writing this post right now, I’m kicking myself that I didn’t think of this earlier when I cleaned up nearly 124 broken links that I should have been contacting some of those blogs to see if I could provide some link building opportunities.
Unfortunately, I didn’t write down the broken links. At least I’ve identified to you that if you run this on your domain to be sure to contact some of the broken links that you found, especially if the blog still exists, but the page has been removed. It doesn’t work so well for links that have timed out, don’t waste your time on those links.
One of the posts that I want to promote is one that’s getting a fair share of incoming links to a post called The Ultimate SEO Roadmap to Learning SEO. Below is the contextual link to that post.
PinArtwork: Ultimate SEO Roadmap to Learning SEO – “An SEO roadmap is a step-by-step plan for executing your SEO strategy. Think of it like this: the SEO strategy is the “what” and the “why”, whereas the SEO roadmap is the “how”. The two go hand in hand to create a highly actionable set of tasks that have a high likelihood of achieving your SEO goals.”
For this particular post, let’s examine “SEO Roadmap” to see what kind of opportunities might come up to look at broken links.
First off, you’ll need the URL’s that you’re going to want to examine, so let’s use Ubersuggest to find 10 URLs for “SEO Roadmap” and then examine the broken link opportunities available to build backlinks.
I’ve got the paid version of Ubersuggest. I was hoping to use the free version but it’s not working so I’ll turn to SEMRush and we’ll be using the Keyword Overview (pictured below):
Scoot down a little further down the page and we’ll be able to see the SERP analysis which is broken out in parts of 10.
Here I’ve copied and pasted the 10 URL results:
So now that we’re armed with these 10 URL results (or more if you’d like) you can begin to start looking for your broken links. Once you’ve found a broken link opportunity reach out to the website owner with a personalized e-mail message (or their contact form if they don’t have an e-mail address) and briefly explain how you find their post, identify the broken link, and how your link might make a good replacement fit for their blog.
What you’re going to want to focus in on is the source link text to see if it will fit one of your posts. If so, reach out to the site, identify that you’ve found a broken link, and suggest your link (and why) to replace it. It might require that you’ll have to go through several URL results before you find a likely match and in your blogging journey if you see a broken link while your blogging use that opportunity to contact the webmaster as well if you have a viable alternative link.
I went through most of these URLs and didn’t find a suitable match, but you never know when that perfect opportunity lays ahead of you for a good fit for you and the blog that you find that will be a win-win situation for both blogs.