Last Updated on January 2, 2022 by Scott Charleboix
The purpose for this post, “Learning the secrets of blogging success by using funnels” is because there are three audiences (listed below under Audience) and mine happens to fall into the 3rd category of not converting visitors into paying customers. At this point in time, I know what needs to be done by concentrating on the sales funnel via targeted e-mail sequences. However, I don’t want to jump straight into the e-mails until I’ve formulated a good plan which utilizes the Rule of Seven. After looking at 10 pins I finally found a good e-mail sequence to use (#3 under the heading – Sales Funnels). Wahoo.
The Rule of Seven
The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.
Now the number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in a marketing activity and then be done.
The Rule of Seven is why “information marketing” is so effective. By providing free information to your prospects on a regular basis, you are building a solid relationship. Information offered in a newsletter or blog doesn’t set off alarms because it’s not a sales pitch; it’s a genuine attempt to educate and help.
This post does a good job of explaining how you can use the rule of seven to grow your business.
Marketing must be an on-going process in order for it to be successful.
If you are just starting out in business online, learn the secrets to success through funnels. If you have been online for some time but are still struggling despite all of your best efforts, read this post to start creating your funnels.
This post is designed for three audiences:
- Beginner online business owners who need to know how to set up a lead generation funnel to market their business effectively.
- Beginner online business owners who need to know how to set up a sales funnel correctly in order to earn money online
- Intermediate marketers who have traffic already but are not converting their visitors effectively into leads or paying customers.
Learn more about funnels and how they can be the perfect tools for increasing your subscribers, sales and profits.
If you are just starting out in business online or have had a website or blog for some time but are still not making the kind of money you wish to online, sales funnels can help. In this blog post, we’ll discuss the two common types of “funnels” (lead conversion funnel) and a (sales funnel).
Luckily, there are many tried and true sales funnel templates you can use to capture leads, nurture them, and drive sales. Here are 5 of the most popular and effective funnel templates marketers use to target their site visitors:
|Name of Funnel||Type of Funnel|
|Squeeze page funnel||Lead Conversion|
|Product launch funnel||Lead Conversion|
|Membership funnel||Lead Conversion|
|Tripwire funnel||Sales Funnel|
|Fishbowl funnel||Sales Funnel|
Capturing data about people who visit your website, so you can market to them on an ongoing basis (a lead generation funnel).
Selling your goods and services to your visitors (a sales funnel).
It doesn’t matter how great the product or service you offer is. If you don’t create a targeted, relevant sales funnel to go with it, you won’t be able to drive many conversions from your site traffic.
This is the point that my blog is in right now. From what I’ve read it seems like most blogs start making a profit around the 1-year point of their blogging journey. I’m guessing it’s because they’ve started to understand the significance of having a focus on the sales funnel (as mentioned above).
I read this information (below) from a post that was written in 2016 – A Simple Sales Funnel for any Business – and after a few years, it still applies.
“The BIGGEST mistake people are making in their sales funnel is the close. They’ll run the ads, create the incentive, get the leads – but don’t follow up or close!”
AHA Moment, my light bulb goes on, this explains the lack of why people aren’t buying because I’m not closing with using a sales funnel. Don’t let this happen to you. Let’s press on and see if we can find a good e-mail sequence that’s relatively easy to use. And at the same time is not intrusive. I wouldn’t like to get an e-mail day after day for a whole week. However, I’d probably be more inclined to buy if the e-mails were a little more widespread and not too close together. Let’s keep plugging ahead (no pun intend) to find that elusive and magic e-mail sequence.
Your blog needs to have a plan.
The content you produce needs to be part of the bigger business plan for your blog.
You can’t write random articles. Each piece of content is going to serve a purpose.
Write about a problem, provide your audience with a solution.
To create a blog content calendar …
For example, say you have a Pinterest Marketing course you wish to sell to your customers.
You would follow these steps:
- Create the course
- Create the Landing Page (the Sales Page for the course)
- Write complimentary articles related to problems that your course solves
- Alternate PencilEmbed links to the course inside the complimentary articles.
This approach is the more organic approach where you’re directing your audience to your sales funnel landing pages via links in your content.
Embed your sales funnel sequences into a 5-part series format.
This post is an example of this technique (for example), you’re reading
Part 1 of a 5-part series on How to Become a Successful Blogger. (See Below)
How to Become a Successful Blogger (5-Part Series)
Each of the parts will concentrate on the aspects listed below to help you grow your blog.
Part 1 – Learning the secrets of blogging success by using funnels – Available.
Part 2 – An Ultimate Guide to making Blog Graphics in Canva with step-by-step instructions. Available.
Part 3 – A Blog Post Checklist of 52 Types of various Blog posts to substantially grow your blog (WordPress, Yoast SEO, and Headline Analyzer). Available.
Part 4 – Jetpack and Google Analytics – How to properly examine your Pinterest Analytics – Available.
How to grow your blog traffic by using these two programs.
Part 5 – Using Tailwind to grow your blog – There are two sections to this part of Tailwind.
Section 1 – A list of 75 Tailwind Communities to grow your blog. The title of the post was written when Tailwind Communities were called Tailwind Tribes.
Section 2 – Ultimate Guide for using the improved Tailwind – This is an updated post to Tailwind about learning the basics of using Tailwind. Because the Tailwind program has changed the layout of the program.
By arranging your content into a 5-part series, you will increase your blog’s engagement, as readers will be more inclined to read the full set of articles.
1. The squeeze page funnel
The squeeze page funnel is one of the simplest and most effective ways to capture the contact information of potential leads. This is a simple two-page funnel. On the first page, you present a point of curiosity that visitors just can’t resist.
In order to get the answer to the question, they have to fill out their email address.
The first page of a squeeze page funnel doesn’t need to illustrate anything about your products, services, or even business branding. It’s a simple, hyper-focused landing page designed to pique visitor interest in a specific headline, then providing a call-to-action for them to click through.
You can use lead magnets as part of your squeeze page funnel.
What is a Lead Magnet?
A lead magnet is a tool, resource, or even product that you give away for free to visitors in order to capture their contact information. Here are some examples of common lead magnets businesses use to capture leads:
- eBooks or guides
- Free tools
- Case studies
- Content upgrades
- Free trial or product sample
- Quizzes or surveys
- Free video or email mini course
Creating your lead magnet is a one-time investment you can use to capture endless leads long term. Once you’ve captured their email address, you can market to them through email to encourage them to convert.
Pro-Tip: Smart marketers often create a variety of lead magnets that speak to the specific interests and needs of audience members. They then use these to trigger different targeted email campaigns based on which lead magnet users downloaded.
The squeeze page funnel is probably the most commonly used funnel type in the digital marketing world, and that’s because it works. People love getting access to free/exclusive stuff, and that’s exactly what you’ll be offering if you use this funnel type.
2. The product launch funnel
The Product Launch funnel is one of the best ways to generate buzz and interest about your new products. Use this funnel-type the right way and you can generate a considerable payday once your product does launch. The best time to use this type of funnel is when you have something on the horizon to let people know that it’s going to be forthcoming and they can look forward to it as much as you are.
Your goal for a product launch funnel …
is to build anticipation for a new product in the months and days leading up to its launch.
How? By using launch countdowns and sneak previews are examples of how to do this.
As part of your strategy, you also limit how much your audience can purchase during the first week of launch.
For example, highlight and promote the fact that you only have 500 copies of your product available for initial launch. This creates artificial scarcity and urgency to buy as soon as your cart opens.
3. The membership funnel
Membership sites are some of the most profitable on the web. They sell monthly access to exclusive resources and an online community who offers advice and tips related to your niche.
But first you have to get your leads to convert using a membership sales funnel template. There’s actually a lot of ways to approach this. You can capture lead contact information using a resource or event like a webinar. Another option is to offer free trial access to your membership site, asking your leads to create an account then offering them paid subscription options.
The membership funnel and squeeze page funnel are quite similar — the only difference is you’re using your lead magnet to get visitors to sign up for a basic membership.
At the present time, I rely heavily on lead generation funnels and although they are producing subscribers to the blog, I have to admit that I currently fall into the category which was referenced before (listed below) so I’m taking the approach to look into creating targeted email campaigns based on which lead magnet users downloaded. I’ve seen a few suggestions but nothing at the moment that I would recommend.
- Intermediate marketers who have traffic already but are not converting their visitors effectively into leads or paying customers.
I personally don’t want to bother people with sending them an e-mail day after day so I’m looking for some sort of recommendation that is not quite as intrusive.
If you’ve monetized your blog with affiliate links or Google AdSense, you already have a sales funnel, whether you realized or not.
Here is a super-simple definition of a sales funnel:
“The process of converting your blog audience
into paying customers.”
Let’s look at a free traffic email campaign sequence. This way you can quickly understand the concept of a sales funnel and start thinking of your blog in a new light.
To be a successful blogger, you need to provide your audience value.
For this example, my traffic source is from Pinterest with the pins that I’ve developed, or you can use your Facebook account, or other social media.
1. Traffic – direct the traffic to your blog with “your” preferred social media presence.
Using your “free” advertising (i.e, Pinterest or Facebook) traffic is sent to the top of the sales funnel (TOSF).
2. Landing Page
The traffic that clicks on your Pinterest or Facebook arrives at your website and ‘lands’ on your landing page with the hopes that they’ll sign up so you can capture E-mail information.
The landing page should always be an email signup offer. You want to give something away for free in exchange for their email.
3. Email Sequence:
Basic Email 7-day Campaign example if you have a subscriber and they don’t fall into a free 5-7 day e-mail (or whatever) course.
- Email 1: Welcome and here’s your freebie
- Email 2: Follow up regarding the free offer
- Email 3: Share a story about life without your product or service
- Email 4: Share testimonials from previous customers – with link to your Sales Page offer
- Email 5: Uplifting personal story and walk through all the benefits of your offer
- Email 6: Establish a deadline – price going up soon
- Email 7: Reminder: special offer ending soon
This is a simple Sales Funnel example, provided to give you the general idea!
Once a customer has demonstrated that they will open up their wallet to purchase a product from you, they are far more likely to buy future offers. Paying customers are the best customers.
The two key concepts you want to understand fully are landing pages and A/B testing.
Whenever you create content, you need to know its purpose. How do you want your audience to react to the content?
Maybe it’s just a quick, fun blog post meant to entertain your readers.
Perhaps it’s an epic tutorial that you want to become one of your defining pieces of content, a masterpiece that gets thousands of social shares.
Or it’s a sales page, with the sole purpose of selling an offer. This is where landing pages come in.
A landing is a post/page template that is designed to remove distractions from the viewer.
All traffic arriving on a landing page needs to be ‘funneled’ into one purpose. i.e., sign up for a free offer.
To accomplish this, remove the header, footer, and sidebars. (this is above my expertise, but I’m providing the information if you have this knowledge).
You don’t want your visitors clicking on something non-related, bypassing the sole purpose of this page, the email signup.
B. A/B Testing
A/B testing is also called split testing. The “sole purpose” of A/B testing is to optimize your website.
You want to optimize your titles, fonts, colors of buttons, everything. Optimizing your website, increases conversions, which increases your income.
Easy to create landing pages and automated A/B testing can be both accomplished using the Thrive plugins.
Use programs like Thrive to do link cloaking. Here’s how it works:
Here’s an example of an affiliate link – ww.affiliatewebsite.com/?url=dhd4grwsgg4229t5&afflt=67472
With link cloaking, you can turn the URL into something that’s easier to read like this: www.yourdomain.com/go/productname
Here’s one of the most important reasons to use link cloaking:
Everyone loves short URLs. Thus, cloaking affiliate links and making them shorter helps your visitor memorize the URL.
This post >> recommends: The 9 Best Affiliate Link Cloaking WordPress Plugins. I’ve heard that a lot of bloggers recommend Thirsty Affiliates but I couldn’t figure it out. I prefer something that is easy to use. I haven’t tried each and everyone, I was leaning in the direction of using Simple URLs – This free plugin by StudioPress lets you create, manage, and track outbound links. However, after noticing that the plugin is deprecated and no longer receives feature updates, I’m reluctant to use it.
and After: https://pinartwork.com/recommends/tailwind
I’m not going to rush out and make all of the changes in one fail swoop, that would be quite an undertaking. Gradual changes over a period of time. And then hopefully it’ll start getting better results that will be visible.
1. The tripwire funnel
The tripwire sales funnel template is about offering value in stages. Getting people to make an initial purchase is a huge challenge of most sales funnels, but once you do, it’s easier to upsell and encourage them to spend more.
First, you offer a low dollar but an extremely valuable initial product that visitors would find irresistible. This is your tripwire; an offer people just can’t pass up. Get them to convert by purchasing this product, then you can start upselling or down selling your more expensive products to them. At this point you already have their contact and payment information, seriously limiting their barriers to future purchases.
For more information on Tripwire regarding a Tripwire checklist and how to make a Tripwire, visit my blog posts listed below:
2. The Fishbowl funnel
The fishbowl funnel is probably the most intuitive and simple sales funnel template you can use to drive conversions. It’s popular with eCommerce sellers, but actually came about long before the digital age.
Ever throw your business card into a fishbowl at a local business or the mall to enter to win a prize? That’s where the “fishbowl” in this funnel type comes from.
Your fishbowl offer could be a free lead magnet, or a sweepstakes people enter to win a cool prize. Choose anything that will attract the interest of your target audience:
After you get them to register, then you can target them with a sale or discount on your main product:
These funnel templates are just a few of the many ways you can attract leads and nurture them, driving conversions and profit through digital marketing. Use these examples as a starting point to help you build the most targeted and relevant sales funnel for your needs.
Think of how many people visit your landing pages every month but never click through.
Step 1: Do whatever you can do to get users to take that initial action, as it’s the hardest part of the sales funnel process.
Step 2: Then you can use more advanced funnel strategies to encourage them to make their first purchase, upsell, and the rest.
If you paid for traffic, you want to get maximum value for your advertising dollars. If you buy traffic, send them to a landing page and not collect an email, once that customer leaves, you have no chance to contact them again.
This was the very first time this cold customer has visited your website.
Nobody buys on the first visit. It’s just an introduction. (That’s why Boosted Facebook posts are a waste of money)
The email is vital in order to continue the conversation, let the customer warm up to your blog and see the value in becoming a regular visitor. This is accomplished by an email drip campaign.
3. Tools Needed
To be able to send automated email sequences, you will need an email marketing service, one that can track conversions and tag customers. It’s a mandatory tool for all bloggers.
I highly recommend ConvertKit.
Subscribers to your email list can be directed to your sales funnel landing pages.
You should send your subscribers useful tips and advice, build a trust relationship over time and once in a while, you can send them offers that you feel will provide them value.
Email sequences are great tools because once you set them up, they run by themselves.
Much of this was discussed earlier, but by repeating it again we can look to see if there’s something that we might have overlooked before. For your information, this is my first post when it comes to discussing sales funnels. It’s very important to note if you’re a blogger to know what sales funnels are and why every business owner should be using them, and how to start building your first sales funnel.
I hope I’m not beating a dead horse, but by the time you’re done reading this you’ll know the meaning of a sales funnel. I didn’t know it and I’ve been blogging for seven months. That’s because I didn’t take the time to look into examining (and using) a sales funnel.
- A sales funnel is the process potential customers go through to become customers.
- The goal is to funnel down your prospective customers into ones who are serious about purchasing.
1 | Landing Page – Free content
A great landing page convinces a visitor to opt-in to whatever is being promoted on the page. Whether it’s opting into a free content upgrade, webinar, or email list, we all want landing pages that convert.
What makes a great landing page?
- Great design: Simple to understand, one call-to-action, easy to read, brand colors.
- Compelling copy: Speaks directly to your target audience, speaks to a problem they’re having.
- Testimonials if you have them.
I just finished writing a post about Top 90 Blogging Tips Blogs & Websites to follow in 2021.
Lesson learned on the above post. I didn’t heed my own advice which is to take the time to check that links are working. I guessed that if the blogs were on the list, they’d still be functional. It wasn’t until that I started preparing information for this post that I discovered many of the blogs in the aforementioned post are no longer functional. I was in a hurry to get the blog out there so that others could utilize the information, now I’ll need to go and update it. A pet peeve of mine is going to sites only to find out that I was looking forward to visiting that site to find out it no longer exist.
What I’m going to be doing is looking at each of the 83 identified blogs that were on the post and provide 20 great examples of landing pages from several of these blogs that falls into the parameters described above. This way you’ll have an incredibly good amount of information to start developing your own landing page. In addition, I’ll be planning to look at a few of my favorite Top 40 Pinterest Blogs.
- Summer Tannhauser – Pinterest Power 5-Day Course
It’s on brand, easy to read, and identifies what you can expect from signing up for the course.
She explains who she is and why you should take her advice, clean & minimalist layout, and she features screenshots of what you’ll receive when you sign up.
Straight and to the point. You’re signing up for a free 11-day e-mail series of blogging lessons to grow your blog by 209%.
By offering a 7-day or more free series of blogging lessons would be an easy way to take advantage of the 7-day rule. It’s a win-win situation, because they know that they are signing up for 7 days of e-mails and you are getting an opportunity to build a relationship. The thing that I am unsure of though is where did your visitor sign up with a particular landing form.
This comes from not using a sales funnel before so it’s worth looking at sample e-mails provided from three programs (after they’ve signed up and I use) to make landing pages.
With ConvertKit you don’t get which form was used. (see sample below).
With Constant Contact it’s pretty obvious which form it was used. (see sample below).
Optin Monster (see sample below).
As much as I like ConvertKit, Constant Contact might be the best alternative for Landing pages.
Very nice and colorful. Awesome
Right at the top of the website, this comes straight at you, and get the sense that you want to sign up right away (because of the impressive layout of the site). A theme can make all the difference in the world and a lot of bloggers like to use the Divi theme.
This actually provides you with two opportunities to get e-mail information by signing up for the newsletter or by when you go to the other link to capture your email by subscribing to the blog.
Use of branding colors for her blog’s niche and the download button for a Free Blog Post Template gives you more information as to what you’ll be getting (see below).
Straight and to the point information. 40,000 subscribers (Wow!) have joined and you’re encouraged to join those that have already subscribed so that you too can get updates on how to start and build your online presence via your email.
I’d like to bring your attention to four subjects mentioned on her home page that are all part of a series leading toward building a successful funnel. I’m pulling bits and pieces from her website to show you why these subjects are important.
- Implementing Social Media Marketing and Interaction
- Consistent and High-Volume Traffic
- Capturing Leads and
- Converting Leads
a. Implementing Social Media Marketing and Interaction
- “This is the relationship between your business and your target market.
- With effective social media marketing and interactions, you are sure to improve your personal digital presence . . . and you’ll gain and build trust and authority.”
- This post, The Ultimate List of Marketing Strategy Planning Tools | 14 Editable Templates lists out the stages of a marketing strategy, along with tips on how to use certain tools to create an effective one according to your requirements. It also comes with an array of editable templates to easily incorporate into different stages of your marketing strategy.
b. Consistent and High-Volume Traffic
- “How to increase website search engine visibility by creating a strategic campaign.
- You need to advertise your business to gain readers, followers and business connections.”
c. Capturing Leads
- “You must … implement the right tactics.
- These captured audience (e-mail subscribers) would eventually become your customers.
- (You must use) compelling content and efficient calls-to-action that help people navigate to (the) next stage in the sales funnel, and also building email list”
d. Converting Leads
- “The most important part is converting your leads to loyal customers . . . Without conversion, it’s the same as not having an online presence.
- There’s no need of capturing if you can’t make them customers. (By) using an effective email marketing campaign, clear call-to-action and compelling content, you can lead them to the last stage of the sales funnel call conversion.
- Samantha Laycock Blogging
Nice neutral colors and provides a creation map to organize your blog posts (when you’re writing your article).
- Jane Sheeba
A personalized touch of the landing page (in the upper right corner). My only critique is that it doesn’t tell you exactly what’s involved in the free offered course (i.e., one day of lessons, two days, etc.).
Nice use of colors that blend together really well. You’re getting a lot of information in return from a free social media planner to templates, worksheets, guides, and more. My #1 concern with this is that it doesn’t appear to have been tested to ensure that it works. I sincerely wanted to join this blog and I was unable to join because of another annoying popup that occurred simultaneously. By not testing your landing page you are potentially missing out on a huge number of subscribers that could be potential buyers.
Another helpful bit of advice from Magnet4Blogging is this helpful tidbit discussing lead magnets. As he points out the best time to get information (from them) is the 1st time that visitors are coming to your site and your goal is to ensure they don’t leave empty-handed.
While this format of 7 short email lessons suffices for new subscribers to your blog, there is still a possibility that you have other bloggers already subscribed to your blog for you to reach out and I’m hunting for that targeted e-mail series. This task (of finding great landing pages) is harder than I imagined it would be, I hope you find it all worthwhile.
Like the name of the blog implies (Blog Clarity), this is a good example of a “clear” landing page for bloggers who are wanting to capitalize on profiting and building traffic.
This is a gem from Practical Wanderlust. You’re getting a free email course over a course of 5 days. What you also know is it will help you to monetize a travel blog.
When you jump on her page notice how the landing page (in the sidebar) blends right into the About Me section with the same branding colors (see below).
I also couldn’t resist putting this on because I like Pinterest so much – The 4 Steps I took to get 5 Million Monthly viewers.
Hollee also points out an important element regarding Pinterest.
“If you aren’t leveraging Pinterest for your business, you’re leaving money on the table.
This powerful platform can drive thousands of new people to your website each month which can convert to more sales and ad revenue. It’s much easier to crack than other social media websites or Google, which makes it a perfect starting point for any blog.”
I’m saving one of my favorites for last. This is the complete Template Toolkit for Bloggers. It contains an abundant wealth of templates for nearly every occasion. It’s a blogger’s goldmine.
The next several examples are from some of the blogs where I’ve actually taken some of their courses and are noteworthy of mentioning.
This is a course (Ready Set Blog for Traffic) I took several months ago and unfortunately since I was new to blogging I was only concentrating on the growing traffic portion. Don’t make the same mistake that I did. Look at both elements (especially the later if you want to monetize your blog).
As Carly points out: “Pin creation is at the heart of your Pinterest traffic plan, and bad pins can really kill your account.” On her page https://www.blogginglikeyoumeanit.com/dashboard are a couple of courses that you can take for free.
What I liked about this is that Carly gets your interest in a free product and then has a tripwire (Pinterest Title Traffic Hacks for Bloggers at $10) for Pinterest while you are still interested in her complimentary offer. Combining offers like this should complement each other (as in this example that they’re both for Pinterest).
- Create and Go
Alex and Lauren are at the forefront of blogging. Their course Pinterest Traffic Avalanche Course is very instrumental and covers a lot of material. It takes the “guesswork” out of how to strategize your pinning process for Pinterest. I highly recommend this course to you if you’ve been blogging for a while and aren’t getting a lot of good leads for your Pinterest account.
Pinterest Traffic Avalanche Affiliate link
I took the course called Do Six Figures Bootcamp. It costs a total of $37 and this is by far one of the best courses that I ever took. Not only did it cover how to monetize your blog but it also goes into detail providing good examples of website design for your home page.
2 | Thank You Page
A thank you page can be seen as an afterthought for some business owners, but a thank you page can be used to nurture even more leads to your website.
An excellent thank you page includes:
- A thank you (obviously!): This is your chance to say thank you for signing up or purchasing. This is also the place where you can set their expectations as to where to access what they signed up for.
- Stellar design: Again, strategic design is important. Your thank you page should be designed to show that the person has successfully signed up for whatever it is you’re offering and below that should feature social sharing buttons, an about section, and a link back to your website.
- Social sharing buttons: A person landed on your thank you page because they were interested in what you were promoting, which means there’s a high probability that they’d want to share it with their network of people too.
3 | Tripwire Page
A tripwire page is a page that offers a fast action, low-cost product to a visitor that had signed up for your email list or a free opt-in.
Instead of offering one of your more expensive products up-front to a potential customer, you offer them a less expensive offer immediately after they’ve signed up in hopes that they are more likely to buy from you in the future.
A tripwire page can be extremely helpful in increasing revenue and future buyers.
What makes a great tripwire page:
- It’s fast-action: The whole purpose of a tripwire page is that the visitor has to act fast to get the offer. A deadline should be listed via a countdown or in text.
- Strategic design: The top part of your tripwire landing page should feature the exclusive offer that’s available for a limited time. Your design should also include a picture or graphic of your tripwire offer so people can visualize what they will be receiving by purchasing your product.
- Countdown timer: Since a tripwire is a fast-action bonus, having a countdown timer is a great way to visually show how much time they have left to purchase.
4 | Sales landing page – Paid product
A sales page is a page that is promoting a paid product of yours.
What makes a great sales page:
- A headline that hooks: Your headline should feature your unique selling proposition (USP) to convince visitors to continue reading the page.
- Copy that speaks directly to your ideal audience: When we’re writing our sales pages, we try to write directly to our ideal audience and the struggles that they have.
- Designed for easy readability: You don’t want to overwhelm visitors with a lot of text, so you’ll want to make sure your sales pages leave room for white space, features your branding, and break up the blocks of text.
Now that you’ve seen examples of amazing landing pages, thank you pages, tripwire pages, and sales pages you should feel confident in creating your own for your own business.
I have thrown quite a lot of information into this post about funnels.