Last Updated on September 18, 2021 by scottkandh
This is the fourth article I’ve written about keyword research strategy. In the previous posts I wrote about search engines, the importance of using a Holistic SEO approach, a Keyword Research Glossary for Bloggers, and it’s first step of using keyword research.
Improving the world by helping Pinterest users to start a blog, grow their blog, monetize it,
and providing general information for the Social platform of Pinterest.
This post takes a keyword research strategy one step further by looking at your mission and your unique selling points called USPs. We’ll get started by looking at your mission.
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It’s very important regardless of the composition of your organization to have a mission. Having it displayed on your blog gives your visitors expectations of what they’ll find on your website.
One of the first steps of a Holistic SEO is doing keyword research. And the first step of performing a keyword research is to identify your mission.
This post takes a keyword research strategy a step further by looking at your mission and your unique selling points called USPs. We’ll get started by looking at your mission.
To Define your Mission
The first thing that you need to do is put into writing your most important goal. Putting your goals into writing is a good practice to ensure you follow through.
For your mission, you want to convey a message to your audience. It should be clear, and well communicated to your visitors. Once you’ve identified your mission it should be able to answer “all” of the questions listed below:
- For the product or information being offered what can people do with it?
- How does your product or information stand out as being unique?
- Most importantly, how can you help solve their immediate needs (see How to select your niche from Maslow’s Hierarchy of Needs).
- Why should they buy from you and not someone else?
- A compelling reason why you’re offering the product or information (other than that you want to make some money).
Here’s the mission on PinArtwork: “Improving the world by helping Pinterest users to start a blog, grow their blog, monetize it, and providing general information for the Social platform of Pinterest.”
Try to articulate your mission entirely in one sentence by adding the components together.
After we’ve got the mission done, we can move on to other part of this post pertaining to USPs.
How to Identify your Unique Selling Points (USPs)?
The USPs are the element that set you apart from your competition. You want your website to be amazing and be the best so that people can find you. Because if you’re not unique it’s quite possible that people won’t want to come and visit your site.
Some of the factors to help you stand out (and the examples on my website) are:
- You have a very unique product – Free Mini Blogging Course
- Your expertise within your niche – Pinterest and SEO
- The writing style you prefer – active voice
- Your blog content – Star Trek, Norman Rockwell, and Creative pins.
- Etc., etc. – Blogtober posts
Once you’ve identified your USPs it’s time to move on the setting up your keyword research sheet. If you’re using a professional keyword research program like KeySearch all the power to you. I personally haven’t gotten to that junction yet, because I’m using KeySearch, and a Keyword Bank that I built from when I first started learning how to use Pinterest. Your Keyword Bank or keyword research sheet whatever you want to call it should be updated at least once a month. I’m letting you know about this product because it’s relatively easy to use and provides a list of competition for keywords selected.
You can create a Keyword research sheet from Blinko.com on the post called: Keyword Research Template and offers a lot more suggestions that go into more detail than what I’ve discussed as to how to use the template and how to choose targeted keywords.
I hope that you’ve liked this post about keyword research strategy.
Please take a look at some of these other relevant posts on my website: