Last Updated on May 29, 2021 by scottkandh
It’s important that from time to time you delete your poor-performing Pinterest pins to get better stats in Virality and Engagement. NOTE: Disregard most of the suggestions within this post. I didn’t thoroughly research this before I wrote the post. Sorry!
Updated: Unfortunately, I don’t think the advice in this post is going to help at all. What I didn’t realize is that Tailwind doesn’t have the capability to know which pins have been deleted. So you can delete a pin from Pinterest and it’ll still show up in the Pin Inspector report. At this point, I’ve reached the conclusion that Kate from Simple Pin Media knows her stuff and that pins shouldn’t be deleted (after all). Especially when I read that the shelf life of a pin is 3 1/2 months on Create and Go.
My point! Heed Kate’s advice by not deleting your pins, spend the quality time on making nice pins and focusing on your posts contents.
What you need to remember about Tailwind is that in your Board Insights report you are seeing the results of “all” your pins and repins.
Quick recap: Board Insights displays your Group, Secret, and Regular Boards – they can be selected or deselected). Then you can see the # of Pins, Followers, Repins, Virality Score, and Engagement Score.
The Pin Inspector looks at each pin within all of your boards or an individual board. And you can see how good each pin is performing.
However, in the Pin Inspector report, information pulled into the report, only reflects your last 5,000 pins. Consequently, it’s possible that some pins that aren’t in the last 5,000 pins won’t be visible in the pin inspector report (if they fell into that parameter, because the board won’t be available to peruse).
The opinion of whether or not you should delete your pins depends on the discretion of the person maintaining the Pinterest board. Some bloggers are in favor of not deleting pins and vice versa. Ultimately, the decision on what to do rests in your hands. Ask yourself this, don’t you want people to see the “Best” pins that are available on your board? You don’t want people thinking that your board sucks. Don’t keep each and every pin, hoping that someday it’ll get pinned. If a pin hasn’t been pinned in three to four weeks, then it’s not likely to get re-pinned. Delete it, and give your board a facelift.
Doing this will result in more followers, and improved Tailwind Stats.
From time to time, get rid of the pins that have been laying around without getting any nibbles. Leave it at your discretion to go back 3 weeks, 4 weeks, or sooner if you prefer. If you’re a new Pinterest account don’t delete any pins that have at least 1 repin. Those are pins that you may want to keep to determine if they are or aren’t flukes. Put your concentrated effort on deleting the pins that aren’t performing well (i.e. 0 re-pins in 3 – 4 weeks).
Here’s an interesting thing for you to know. At the same time that you’re spending deleting those older pins you’re going to develop a keen awareness to know the difference between a good pin and a bad pin; pins that should attract pins; pins that obviously stand out for one reason or another (color usage, font, the image used, etc.). Use this new knowledge and insight into your pins. Design new pins now that you’re armed with the qualities of knowing what makes a good pin.
The Profile performance indicators that you should concentrate on are the Virality score and the Engagement score. I don’t think it’s important to know exactly what these figures mean (that’s not relatively important). On the other hand, what is important is that you’re progressively showing an increase in the scores over time.
My scores since deleting my pins have changed from:
Virality score: .20 to .30 (with a .22 30-day average).
Engagement score: 12.0% to 15.1 % (the highest being 16.1% for a 30-day high).
On my About me page, (Add link) I normally add my last week’s numbers of Pinterest followers to the bottom of the page for you to see my Pinterest growth. What I’m going to be adding in the future is a table to reflect the change and track the Virality and Engagement Score as it changes from week to week.
Here’s a comment direct from Tailwind that discusses the Engagement Rate.
1st para: “Counting how many of your pins have at least 1 repin vs. no repins.”
Last sentence: “100% means all of your pins have at least 1 repin.”
In case you missed it and I didn’t state it so clearly above, the goal is to have an Engagement Rate of 100% by July 1st, 2021. Hence by that time, every pin on Pinterest Artwork would have at least 1 repin and it would be a board of “Good” quality as evidenced by the people repining an image as least once.