Last Updated on November 12, 2021 by scottkandh
This post, Importance of SEO and why is SEO absolutely necessary discusses why it’s so important, now more than ever for “new” bloggers to use SEO as soon as they can for their blog. Especially with the fact that Pinterest is no longer as good as a platform as it used to be to grow your blog. It pains me to say that, because Pinterest is the reason that I started blogging in the first place so that I could promote the pins that were on my Pinterest board. However, the Pinterest platform like other social platforms has made some changes to the way that they want to use their platform.
This post will discuss several aspects of the importance of SEO and why it’s necessary to include:
- Is SEO absolutely necessary?
- Why SEO is necessary.
- Why do I need SEO?
- Why is SEO important?
- Is SEO hard to learn?
Importance of SEO & why is SEO absolutely necessary
Why is SEO is important?
Search Engine Optimization (SEO) is important because it’s the lifeblood of your blog, without SEO you won’t be able to bring substantial traffic to your blog for the blog posts that you’ve published.
“In short, it’s the process of observing a set of best practices aimed at improving your visibility in the search results. The goal is simple. When a potential customer types” ‘xyz’ into Google, your listing or website is the first thing that you want them to see so that they’ll click on your website. – Beginners Guide: Why is SEO Important?
Is SEO absolutely necessary?
The answer to this question is absolutely yes. Without SEO, it will be very hard to promote traffic coming to your blog. SEO (Search Engine Optimization) is the mechanism which connects to search engines all over the Internet that are looking for the information that you are trying to convey to your users.
For “Visibility and Rankings, one of the most important functions of SEO is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.
The higher you rank on a search engine result page (SERP), the more likely prospects will see you and click through to your site, so it’s key to increase your organic page ranking. The more effective your SEO efforts, the higher your ranking and the better your visibility, which is especially important when you consider that a quarter of web users never click past the first SERP” – What Is SEO & Why Is It Important?
Why SEO is necessary.
SEO is necessary because it takes an average of three to six months before the results of it are noticed and spread throughout the various search engines. The sooner that new users can begin to start using SEO the better before they get too far into their posts that they will have to redo a lot of work that should have been done a lot earlier.
“SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible, so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.” – Is SEO Important for Every Business?
Why do I need SEO?
Simple! If you want to get traffic to your blog and promote it, the best way to promote traffic coming to your blog is through the use of Search Engine Optimization (SEO). The primary purpose of SEO is to get higher rankings on search engines which in turn create larger audiences of people that will view your blog.
- 8 Reasons Why Your Website Needs SEO Optimization · It can help you build your brand · An optimized website earns more traffic . . .
Is SEO hard to learn?
SEO is not hard to learn, but it does take some time and patience to learn how to do it because there’s a lot of factors associated with SEO.
“SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.
SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.” – SEO is not hard – a step-by-step SEO Tutorial for beginners that will get you ranked every single time
In this section, is SEO hard to learn I wanted to share with you some SEO basics for you to learn which is a good introduction to SEO for beginners and the items that you’ll need to master in order to grow your blog’s traffic.
In this table, Learn SEO Basics, this is the foundation where you begin to learn SEO from scratch. Also, here’s a link to 50 SEO Blogs to improving your websites SEO performance.
“Reading and learning is the key to learning SEO and as SEO is a
fast-paced occupation it is well worth staying informed.” – Learnimtactics.com
I wrote a post called 10 Steps to the Ultimate Roadmap to Learning SEO. This post (with it’s Table of Contents listed below) is very beneficial because with it, your provided with a lot of posts and videos to learn about SEO. It’s what I like to call the “one stop shopping place of SEO”.
The main benefit from utilizing the information in this Ultimate Roadmap to learn SEO is that if you follow the suggestions that are within the roadmap that you’ll notice an increase in your site’s search traffic.
Table of Contents for The Ultimate Roadmap to Learning SEO
- The Ultimate Roadmap to Learning SEO
- Learn SEO Basics
- Take your SEO to the next level and increase your search traffic by as much as 12 times with three steps
- Beginner’s Guide to SEO Videos from Matthew Woodward
- Keyword Research Posts and *Videos
- Learn to Execute an SEO Process
- SEO Strategy
- Strategy breakdown for how to increase your search traffic by 14 fold
- Content Strategy
- Building a healthy Site Structure. Why is it important?
- Implement with Free SEO Tools
- Link Building Posts
- Rank Math Posts
- Yoast SEO Posts
- Learn to Implement SEO in your CMS.
- Deepen your SEO Knowledge
- Content Pruning – Why you must avoid dupe content
- Specialize within SEO
- Automate SEO Tasks
- Learn about SEO in other (non-google) search engines
- Keep up with SEO news
- Complement your SEO Knowledge
Ever since I first started blogging and using Pinterest, a few things have remained constant that coincide with my mission statement at PinArtwork depicted below which are growing my Pinterest account PinArtwork Blogger, providing content for my blog PinArtwork, and improving my site’s Search Engine Optimization to grow it’s traffic.
To show you the Importance of SEO & why is SEO necessary I thought that one of the best ways for me to show that to you is to provide you with how using SEO and optimizing my blog posts has improved the Google rankings for my site and that if you put the effort into optimizing your blog you’ll see an improvement too.
To give you a little bit of background I’ve been blogging for nearly 17 months. For over a year I was using Yoast SEO premium before I discovered Holisitic SEO. For a few weeks I toyed with the idea of making the transition from Yoast to SEO but I was very reluctant because my blog’s traffic was gradually starting to increase and I didn’t know what would happen if I made the switch.
I had also heard that if you make the switch to Rank Math that there wasn’t a reciprocal switch for going back to Yoast. Which isn’t the case. All you need to do is to ensure that you don’t delete Yoast SEO so that the old SEO tables are left in tact.
What happened when I installed Rank Math is that instead of having visibility on your SEO from three standpoints; red, orange, or green I was elated to find out that the visibility of your site’s SEO was visible on a scale from N/A to 100. And the three color codes still remain in Rank Math. The one that I’m most concerned with is having at least an 81 or better. 80 is only on the cusp, in order to get a “good” ranking it must be at least an 81 or better.
Over time, I’ve slowly and methodically begun to start optimizing my blog posts by a variety of common things to improve SEO. I simply used the suggestions that are outlined in Rank Math in the four areas of Basic SEO, Additional SEO, Title Readability, and Content Readability. Whenever applicable I’ve been trying to incorporate the suggestions into my post while at the same time trying to make the text look natural with the use of suggested keywords.
For the posts that fall into the criteria that they still don’t rank 81 or better I created an Excel spreadsheet and kept track of the actual SEO score, wrote down the suggested items that needed to be done, and wrote down what I expected the SEO score could get raised to by implementing the Rank Math SEO suggestions and weaving them into the post.
I’m still in the process of working on less than 50 posts and about a month or so ago I had approximately 79 posts that needed improvement.
Common SEO improvement items
Some of the most common things I noticed that needed improvement are listed below:
- Adding internal links (at least one)
- Adding external links (I aim for at least two)
- Adding a power word to the title (if applicable)
- Adding a number to the title (if applicable)
- Ensure there’s an image that has the keyword phrase located in the alt text
- Ensuring that the keyword phrase is located at the first 10% of the posts content.
- Adding keywords to the focus keyword list that were mentioned in the post; however, weren’t listed in the focus keyword area to improve the keyword density
- Adding the focus keyword to a subheading
- Once in a while the paragraphs were too long so I had to review the text and add some new paragraphs to break up the text.
Growth of your Google Ranking
The biggest advantage to all of these improvements to the existing SEO is a rise in the Google rankings and that’s why I decided to write this post for you to see the importance of SEO & why is SEO absolutely necessary.
The chart below is from the Rank Math Pro plug-in and depicts the growth of Google Rankings for the four periods of July – Aug, Aug – Sep, Sep – Oct, and lastly Oct – Nov.
I believe that this chart “clearly” demonstrates the importance of optimizing your site for SEO as you can see the gradual improvement of the Google rankings from left to right.
|Rankings||Top 3||4 – 10||10 – 50||51 – 100|
|08 July – 07 Aug 2021||0||2||16||40|
|08 Aug – 06 Sep 2021||1||3||29||57|
|07 Sep – 07 Oct 2021||3||3||32||66|
|08 Oct – 07 Nov 2021||3||10||93||166|
FYI, in the time that I’ve published this post, I’ve already seen a noticeable difference so I’ve updated the bottom table (listed above) that now has a column for post that are ranking in the position of 51 – 100 that wasn’t there earlier. I’ll be updating the top chart later after December 10th (see below).
Your mission, new blogger, should you choose/decide to accept it, is to raise your Google ranking to the one of the Top 3 positions for at least one of your posts.
As always, should you or any of your IM Force be caught or killed, the Secretary will disavow any knowledge of your actions. This tape/disc will self-destruct in five/ten seconds. Good luck new blogger.
I can hardly wait till early December to see what it hold for the period of Nov – December. My SMART goal is to raise Google rankings for my site for the Nov – Dec ’21 period so that the new Google rankings for Top 3, 4 – 10, and 10 – 50 are at least: 6, 12, and 100 respectively. The results will be by looking at the Rank Math report and reviewing the Google rankings. These desired results are expected to be attainable by 10 December 21.
I’ll modify the part above and update the chart as well and I’ve just added an Outlook reminder so that I can check the status and then update this post.
Ultimately your goal is to be in the Top 1 position, but that takes considerable time and effort to improve your SEO as you move across the spectrum moving the pendulum shift from the right to the left as you begin to optimize your web posts and improve their SEO scores.
I hope that if you’ve gotten this far in the post, that you’ll see the main advantage that Rank Math can give you by concentrating on it’s magnificent use and power of keywords.
Once you begin to start writing your posts around your keywords instead of working backwards and trying to put the keywords into the post later, you’ll notice that your posts will ultimately start to steadily improve while you write your post and hopefully they’ll be well into a good score that nearly reaches a perfect score.
Since the heading for this area is growth of your Google Ranking and I’ve just mentioned that you should write keywords around your post, it occurred to me that as of yet, you haven’t learned how to do that. So these posts listed below will help you in that endeavor.
10-part blogging series on keyword research.
The last blog post written to wrap up my blogging series on keyword research was called Holisitic SEO Wrap Up for new bloggers.
- A Keyword Research Glossary for Bloggers
- Need more Traffic Focus on using a Holistic SEO Approach
- The importance of using a Holistic SEO approach
- How to improve your SEO score with Keyword Research
- Keyword Research Strategy to defining your blog’s mission and USPs
- Keyword Research – How to make Conversions
- Using Content in your Keyword Research
- Examining Keyword Research to Optimize your website
- The Basics of proven best Keyword Research
- How to do Keyword Research for SEO
That’s my goal for when I write a post. I’m not saying that your post needs to be a perfect 100, what I’m saying is strive to reach a 100 as you write your posts so that you learn how to use SEO and that actually makes learning how to use SEO quite fun if you approach in that way. For example, this post isn’t a perfect 100 but it’s the next best thing ranking at an SEO score of 99 out of a possible 100.
Another thing that I wanted to stress to you if you want to improve your websites search traffic is to put out at least two quality posts per month that have a “minimum” of 2,500 words. It won’t be easy, but I believe it’s going to be extremely worthwhile if you put forth the effort. Doing thus will improve your keywords and increase your site’s traffic.
If you liked this post, please pin one of the pins below to your respective board, thank you very much.