Last Updated on November 25, 2021 by scottkandh
In this post, how to increase your search traffic intelligently I recently wrote a post called The Ultimate Roadmap to Learn SEO and one of the items that got my attention was an image called “How to increase YOUR search traffic intelligently” (depicted below) and I wanted to find out more information about it to improve our SEO.
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Below is a pin for the 10 steps for the Ultimate Roadmap for Learning SEO:
Especially the part about the keyword research spreadsheet that’s available that I have yet been able to get because I’m not getting the email sent to me so that I confirm my e-mail address and get my free spreadsheet.
How to increase your search traffic intelligently
This post augments my other post The Ultimate Roadmap to Learn SEO by ensuring that your using the right tools to intelligently increase search traffic to our websites. The way to follow the SEO roadmap starts with Learn SEO basics and going from left to right in a circular fashion, follow the suggestions for each of the main components identified in the SEO roadmap.
Before I forget to mention, Matthew Woodward has a whole slew of videos for you to learn about various aspects of SEO. I’ve tried to incorporate many of them into my blog post for the Ultimate Roadmap to Learn SEO but I didn’t want to put all of them into the post. Here’s a link to all of the Matthew Woodward SEO videos that are available on YouTube.
One of the most valuable tips that I got from one of Matthew Woodward’s video to grow your traffic is to twice a month put out at least two posts that have at least 2,500 words or more. New Goal on PinArtwork: Starting now one of my new goals is to achieve at least 2,500 words or more in my future posts.
Taking this approach by writing more detailed content on a less frequent basis should you decide to do it too, will allow you to dedicate the necessary time to devote to improving your blog’s SEO with the Rank Math SEO plug-in and other SEO audit tools that will be briefly discussed in this post.
One of the traces (for the image above) for how to increase your search traffic intelligently led me to a guest post called Interview with Matthew Woodward: Improve Your Blogging SEO Strategy. I’ll let the blog fill you in with the details on it, but in the meantime I wanted to share the meat and potatoes with you from the 8 main topics discussed in the aforementioned post.
1. Please introduce yourself and your background in internet marketing & SEO.
2. What are your favorite SEO tools and why? Here’s a link to the post for Matthew Woodward’s SEO Tools of the Trade.
3. What advice would you give anyone who is new to the industry
4. How do you monetize your blog?
5. How do you decide what content to write?
6. What’s your content promotion strategy?
7. What is your favorite link building method?
8. What WordPress hosting would you recommend?
When I was writing the post called The Ultimate Roadmap to Learn SEO I was greatly impressed by one of the video presentations from Matthew Woodward called Strategy breakdown for how to increase your search traffic by 14 fold and the video is provided below. I liked the video so much that I tried to incorporate many of his suggestions mentioned throughout the presentation to improve your SEO within my Ultimate Roadmap post.
Two items that also caught my attention and I have yet to view the videos are the two videos below called: 1) RankCracker my private Free SEO Tool and 2) Create Unique Content for SEO & Link Building. This is the first time that I’ve heard of RankCracker so I’m looking forward to taking a peak at it to see how it can help build our SEO (if it still exists).
Here’s my cursory review of a recommended free SEO tool. As I thought it’s not ready yet and it’s under development but you can ask for an email for when it’s ready to be used. Here’s the link to get it, RankCracker provided it’s ready. Boy, was that a short review or what?
Reviewing SEO PowerSuite
In my past 16 months of blogging I’ve encountered a powerful SEO program called SEO PowerSuite before and it’s an incredibly good program. However, the thing about the program is that it’s so powerful I didn’t know where to begin when I using the expensive program (costing nearly $25/month, see 2nd image) for the price breakdown.
There’s a free version of SEO PowerSuite available too; however, if you’re using the free version it doesn’t allow you to save and it’s a pain in the butt to close the application. You need to ensure that you turn off the save button feature before you close the app.
Matthew Woodward has stated in the video (for a SEO PowerSuite review) below how he uses this (and I quote) “Essential” SEO tool which he calls one of the best SEO tools.
I have found that Rank Math is a very good SEO plug-in by all by itself if you simply rely on Rank Math to provide an overview on your SEO it’s not going to cut the mustard to improve your SEO.
The thing to remember about SEO PowerSuite is that the toolkit is made up four distinct tools that virtually cover every aspect of SEO to include: keywords, rankings, backlinks, on-page and content data, mobile SEO, social media, analytics, and reports.
I have briefly used this powerful SEO program before, but in the last few months I am really Gung ho on improving my website by using Holistic SEO so I’m going to take a critical look at this video to see if it can help guide me in a better effort to improve my SEO rather than the SEO audit method that I’ve employed by running my own internal SEO audit.
SEO PowerSuite has principally four components when you get it (the free or paid version):
- Website Auditor
- Rank Tracker
- SEO Spy Glass and
- Link Assistant
Matthew Woodward suggests that you use SEO PowerSuite for complete detailed SEO Audits. Here’s a brief run down on the four main components of SEO PowerSuite.
- Spiders your entire site
- Checks for a range of on site issues
- Optimize site structure & internal linking
- Expert detailed brandable reports ( a feature of each of the 4 components)
- Check ranking for URLs and keywords
- Monitor all of your competitor rankings
- Supports over 300 search engines
- Hands free scheduling and expediting
- You own and control the data
SEO Spy Glass
- Import detailed brandable reports
- Finds and downloads backlinks
- Huge range of link resources
- Find your own or your competitor’s backlinks
- Compare your link profile with competitors
- Provides full analysis with lots of metrics
- Find potential partners
- Mass mailing and contact management
- Keep track of your campaigns
- Automate guest posting
With the reasons stated above for the four components of SEO PowerSuite you may want to consider getting this powerful program. Pro-Tip: Every now and then you need to be on the lookout for when they are having a 40% off sale to promote SEO PowerSuite.
As much as I would like to get the professional version, I wouldn’t use it on a regular basis so I’ll continue to use the free version to occasionally check SEO factors on my site and wait for the program to populate it’s results. If the program were a lifetime membership I’d probably get it, but not where you have to pay for it on a continual yearly basis. But it’s a program that I definitely want to add to my own internal SEO audit checklist.
Free Mini SEO Audit from Julie Sweeney
While I’m on the subject of SEO audit tools I wanted to bring to your attention one more SEO tool that I’ve recently discovered that I have said I’d mention on one of my next blog posts.
One thing about SEO is that it requires continuous improvement and I really did think that after running my own internal SEO audit that I had discovered nearly all of the items that needed improvement. However, I was mistaken when I ran a free mini SEO Audit that’s available for you to run that I’d like to share with you all now.
Get your free mini SEO audit at https://julieseeney.com/free-seo-audit-for-bloggers/. It will provide you with an SEO Healthcheck for your website. I was greatly impressed that it identified ten SEO actions that were recommend to make my website improve it’s onsite SEO.
Especially noteworthy since I had recently completed my own SEO audit. So I strongly suggest that you might want to run this mini SEO audit for your website as well.
I’m even going to share with you the 10 items that were identified that I need to fix so that by the time I run my next audit, they have been fixed.
- The H1 on https://pinartwork.com is a little short, can you extend it?
- Your page https://pinartwork.com/category/checklists/ doesn’t have a meta description, including this can increase the traffic to this page
- Increasing the length of the title tag on https://pinartwork.com/faqs-2/ can increase traffic to this page
- The meta description on https://pinartwork.com/faqs-2/ is a little long, we recommend reducing the length to help SEO
- There are multiple H1 headings on https://pinartwork.com/free-courses-for-new-bloggers/ – make sure there is only one
- Your page https://pinartwork.com/category/e-books/ doesn’t have a meta description, including this can increase the traffic to this page
- Your page https://pinartwork.com/category/keyword-research/ doesn’t have a meta description, including this can increase the traffic to this page
- Increasing the length of the title tag on https://pinartwork.com/blogs/ can increase traffic to this page
- Your page https://pinartwork.com/category/artwork/ doesn’t have a meta description, including this can increase the traffic to this page
- Increasing the length of the title tag on https://pinartwork.com/free-courses-for-new-bloggers/ can increase traffic to this page
I ran this mini SEO Audit on the 2nd of November and here were some results from within Julie Sweeney’s audit:
I’ve also recently been putting a lot of effort into improving my overall SEO scores. So I’m curious to see how this changes the next time that I perform an SEO audit (around the February 2022 time-frame). Rank Math has recently provided their new program called Content AI and has a newer version of Rank Math Pro. Since running the new program I inadvertently am missing the latest week’s report on my keyword report from Rank Math so I’m hoping it shows up in the next week’s report.
I was also very pleased that when the SEO audit reviewed my mobile page speed that it had a good score of 82 with the comment: “Your website loads very fast – great job!” This is largely due to in fact that I’m using the WP Rocket plug-in to optimize my website’s page speed.
If you’d like to take advantage of WP Rocket to improve your site’s page speed, now is the best time to do it during their annual Black Friday sale and save up to 30% on WP Rocket before it expires.
Below is the backlink report that was provided from the SEO mini audit. I’ve just run a domain authority check on my website yesterday which reflected a DA score of 9 from Moz and after watching the video from Matthew Woodward I’m not worried about the backlinks that will grow with time as people naturally build backlinks to my site. However, I do need to take action on my part to identify and remove a few spam URLs that are pointing to my site. So that’s one of my priority items to fix after this post.
Conducting a Metric Review
Since I started to increase my SEO by using Holistic SEO I’ve learned a lot of new lessons, one of which I just learned today which is called conducting a metric review. The two terms that are obvious to me are the number of referring domains and backlinks on your website which in this case are metrics provided from the Ahrefs website. The image right below is from Matthew Woodard’s presentation and for the sake of see where your site is I’d suggest that like this post, you make a copy of your metrics that you can update for the next time you do your SEO Site Audit.
I went to the program and it’s more costly than what I’d like to use so I’m going to look for another program that might something that’s comparable to what Ahrefs provides so that we can measure the start and end of our SEO Campaigns in x amount of days. The time-frame that I’ve personally decided to use is the same window that Matthew Woodward used which was an 8-week window. I’m sure that my results aren’t going to be as tremendous as his but as long as I show an upward movement I’ll be happy.
For the time being SEMRUSH is providing free access to backlink analysis and it will be free until 2022. Some of the same items that are in the image above can be provided for free (at least until 2022) in SEMRUSH. What’s confusing is that in the top graphic for ref.domains the number is 238 and for the bottom image (under Backlink Audit) is shows referring domains 73.
I believe that the 2nd image is a more realistic picture because it closely resembles the stats provided earlier from Julie Sweeney’s mini SEO Audit showing that there were 86 linking websites. SEMRUSH is an expensive program so it’s beginning to look like I’m strongly leaning into the direction of getting SEO PowerSuite and getting the full program.
Another avenue for looking to see How to increase your search traffic intelligently and your methods are working is to use the Google Search Console and look at their data (below is my data, from 11/9/2021) showing 314 clicks and 54.3K Total impressions. So I’ve got a lot of wiggle room for improvement because my average position is 52.9.
Thus my new goal between now and February 9, 2022 will be to have 1,042 (314 x 3) Total Clicks and 163K (54.3K x 3) Total Impressions. I don’t have an estimated prediction for what the avg position is going to look like because I have no idea what would be an achievable or realistic goal to raise that. Thus I’ll be concentrating on raising the first two factors by concentrating on overall SEO that were identified earlier in my The Ultimate Roadmap to Learn SEO post.
An interesting stat that caught my attention from the Google Search Console Data was the Page Experience on Mobile. For a very long time until October 27th, 2021 there wasn’t anything until recently when I started to optimizing my blog posts with Rank Math. Look to the far right and you’ll see a noticeable difference of good page experience.
The good news keeps coming if you take the time to optimize your posts and try to improve your SEO score. For example take a look at this screenshot in Google Search Console (GSC) from Experience >> Core Web Vitals. Switching to Rank Math has made a remarkable difference in my site’s SEO as evidenced from GSC.
One of the easiest ways for me to see my metrics without any problems because I use this program day in and day out to help improve my site’s SEO is the Analytics in Rank Math.
I say this because I seldom use Google Search Console to look at my site’s data. Whereas GSC provides the monthly stats, Rank Math is providing us with instantaneous data that we can see to notice distinguishable rises or declines in metrics. Earlier I had said that GSC was reporting my avg. position as 52.9 whereas it’s get reported in Rank Math as 56.13 with a very slight improvement.
I’ve never been too much of a fan to use stats so I’m not going to start now but my intent in this post is to show you different places that you can navigate to that will help you how to increase your search traffic intelligently as you work on your improving your SEO.