Last Updated on March 1, 2021 by scottkandh
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NOTE: Today (2/10/21) I’m publishing this blog post and tomorrow (the 11th) I’ll provide some pins to promote this post. I’m confident that my SEO is pretty good, but “my” favorite marketing tool is to utilize Pinterest. I don’t want to arbitrarily just add a pin or two on a whim, so I’m going to take my time to develop making pins tomorrow that will truly help to promote this post. I’m taking a new approach on my pinning strategy. Normally, your pins should be pinned to the most relevant board. But I’m going to make the pins and schedule them (separately) to the other Pinterest Group boards that I have. It’s also been a long time since I played around with Tailwind’s Create program so I’m going to give it a whirl so that instead of creating merely 10 pins I can increase my pins to 50 or so. For some odd reason, the Tailwind Create only works with Edge and doesn’t work with my other browsers.
This blog post provides you with 12 Pinterest lessons that will pay off in bringing traffic to your blog.
1. Minimum # of Pins per board
Ensure that you have at least 10 pins or more for each Pinterest board.
2. Arrange your boards in alphabetical order
When Pinterest users go and see all of your boards, it’s very hard to find what they are looking for if your boards are arranged in another order. You’ll get more repins if they get arranged alphabetically.
3. Make a board cover for each of your boards.
This is a matter of preference by the Pinterest author. I’ve seen some Pinterest boards that don’t have any images on their boards and they are using strictly text. By having an image and a distinct board cover makes the Pinterest look that much more appealing that your visitors may spend more time looking around. For instructions on how to add a board cover, visit Top 10 questions everyone working with Pinterest should know how to answer.
4. Maximize the description field
Make the most out of the description field to put as much information as possible about your pin to improve your Search Engine Optimization (for Pinterest SEO).
5. Editing the description of your boards
When you name each of your boards, use that same name again in the description field of your pin to improve Pinterest SEO. For example, a board named How to Grow your Blog would start off: (How to Grow your Blog ….).
6. Use Secret boards for pins not in your niche.
If your pins aren’t in your niche, you may want to change the board to Secret so that they aren’t visible to other visitors. For the most part, I don’t heed this advice except for pins that I want to review before deciding moving them to another board or deleting them if there’s a problem with the pin not pointing to the URL (it happens).
7. Schedule your pins with Tailwind
Tailwind is the program used by a large percentage of bloggers to make pinning easier and share their collection of pins. Think of it as a glorified Group Board. Through Tailwind you can direct pins to various boards and share them with other tribes to grow your website traffic. I’m personally able to schedule my pins within an hour and forecast them out for two weeks. What a time-saver! If you’re a blogger, you should take advantage of the opportunity to give it a try for free.
Once you’ve joined Tailwind, here’s an invitation (below) to you to join your first Tailwind Community. I look forward to seeing you in my Community. This Tailwind Community is for most niches. Please keep it clean and follow the Tribe rules. I have a dozen Group boards that cover a variety of popular topics.
Another great advantage to using Tailwind is a new feature that they’ve just started called Tailwind Create. You’re able to create a whole bunch of beautiful pins in minutes with a few clicks of your mouse. My Pinterest impressions for the pins created within this program are off the charts. I strongly and highly recommend this worthwhile program, especially to new bloggers so that you can bring traffic to your blog.
8. Join Group Boards
Follow the directions that are in the description of the Group Board that you want to join (which vary in nature). Usually, you’ll be asked to follow all of the boards, and then contact the individual by e-mail or fill in their online form. For a large number of Pinterest Group Boards that you might be able to start collaborating with or just want to take a look at their pins, visit Blogtober Day 13 – 15 Pinterest Boards = 1,178 Group Boards.
The minimum recommended number of Group Boards to shoot for a goal is 20. Initially, I had close to 80 Group Boards and that is a headache to use that many Group Boards.
Pro Tip: You have to remember that for “the best” Pinterest growth you should be adding fresh new pins to Pinterest, not duplicate pins. Therefore, you may want to make fresh new pins for your post and share them (only one at a time) with other Group Boards that you have. What I’m trying to say is don’t duplicate pins so that you end up sending repetitive pins here and there and then you get your account flagged for spam by Pinterest.
9. Sign up for a Business account
By signing up for a Business account (which is free), you’ll be privy to information on your Pinterest analytics (such as Pinterest impressions). These are indicators to you on which pins are working so you know where to devote your focus on posts that are performing well.
10. Create 10 pins per post
Creating 10 pins for each of your blog posts can improve your social shares within one week. I need to provide some clarification. When I discuss creating 10 pins for every post, that does not mean that I’m implying that you share 10 pins all at once, spread them out over a period of time. By having a wide spectrum of pins you’ll be able to schedule maybe 2 – 3 pins per day to a few of your Group Boards.
11. 40 Awesome Blogs to Grow your Blog
This blog post scrutinized these three posts/pages (approximately 200 blogs/websites, and/or Pinterest Boards) to determine the best 40 Awesome Blogs that will help you grow your blog in 2021. I looked to see if the blog was something that I would recommend to you to help you build your blog, start it, or monetize it. By reviewing these blogs it’s my hope that you will be provided with some inspiration to make your own lead magnet, design a new blog post, or develop a new pin from the many Pinterest boards that are provided in the post, or make a new digital product.
12. Learn how to make blog graphics
The Ultimate Guide to making Blog Graphics provides step by step instructions. One of the best programs used by many bloggers is Canva. Try Canva Pro for free, it’s one of the best investments I made to bring traffic to my blog.
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