Last Updated on November 8, 2021 by scottkandh
In this post, how to get rid of old website pages, I’ll provide you with the indicators for posts, pages, and/or FAQs that you can delete from your WordPress dashboard to help improve your overall SEO. This information is useful for determining content pruning SEO, deleting old blog posts, and what to do with old blog posts.
If you’re looking for more information to learn about SEO, please refer to my recent post: The Ultimate Roadmap to Learn SEO.
Table of Contents (for the Ultimate Roadmap to Learning SEO):
- The Ultimate Roadmap to Learning SEO
- Learn SEO Basics
- Keyword Research Posts
- Learn to Execute an SEO Process
- Implement with Free SEO Tools
- Rank Math Posts
- Yoast SEO Posts
- Learn to Implement SEO in your CMS.
- Deepen your SEO Knowledge
- Specialize within SEO
- Automate SEO Tasks
- Learn about SEO in other (non-google) search engines
- Keep up with SEO news
- Complement your SEO Knowledge
How to get rid of old website pages
Before we get started and look at which website pages or posts that you should delete and what do with your old blog posts let’s briefly look at the definition of what is content pruning SEO (described below).
Related post: Why & How Content Pruning Helps Your SEO
What is content pruning SEO?
“Essentially, content pruning involves removing low-performing, obsolete content from your website’s archives. This is the stuff that’s purposeless or no longer relevant. The content isn’t doing your website any favors now, so it’s better to trim the unhealthy growth than to let it sit stagnant.”
To rephrase content pruning SEO your looking at your website for information that’s obsolete and since it’s not doing you any good by just keeping it, it’s more advantageous to your SEO to delete the content.
If your website has a bunch of old blog posts and outdated information, old products and such then it’s a time to prune your website.
It probably won’t have a dramatic change on deleting one or two posts, but it may have a profound effect if you have a lot of posts that fall into the parameters that I’ll be describing shortly.
Chances are very likely that most “new” bloggers are not familiar with using Search Engine Optimization (SEO) to it’s fullest advantage during their first few months of blogging.
Some of the things to be on the lookout for (for things to delete) are:
- Posts with no pins
- Posts with little or no traffic
- Posts that have a low SEO score (as indicated by Rank Math)
- Content that is outdated,
- Content that is lacking in timely value,
- Content that is thin
- Content that is unpopular
- Content that has no place lingering on your website
If one of your blogging goals is (and it should be) to rise in Google’s SERPs, then it’s necessary to remove the items that are holding back from getting higher rankings. In short, remove the items that are holding your SEO back from being it’s best.
In summary, to quote the information from the Search Engine Journal post, here’s why you should consider content pruning SEO for your website:
“Essentially, content pruning is about trimming the fat on your content library to make sure you are providing good, timely information.”Search Engine Journal post
How often should you be pruning your website?
Search Engine Journal suggests that you should be content pruning SEO periodically.
Content pruning SEO is not something that should be done every now and then, improving your SEO and content pruning is something that needs to be done a continual basis. Some SEO experts recommend that you do an SEO audit at least quarterly and like an SEO audit, you should prune your website just as often (quarterly).
If you leave old content on your site, you’re risking the possibility of having your ranking suffer. Wouldn’t it more advantageous to you to delete those old posts so that you can see an increase in your ranking?
A very analogy of content pruning is comparing it to landscaping. Naturally you wouldn’t want to go very long between the time that you have your lawn taken care of, where weeds gradually start to take over and degrade your lawn. The same holds true with your old posts that are slowly bringing down your site’s SEO.