How to get eyes on your blog.

Last Updated on September 12, 2020 by scottkandh

Here’s some helpful hints on your blog.

Before:

One of the lessons learned today (7/5/2020) is that I need to start developing pins of my own for each of blog posts. In an effort to do that I’m sharing with you my before and after pins. I would appreciate comments on what you think so far. One of the reasons that I’m attracted to the pin below is that most of the pins I’ve seen for ads drawing people to their blog are approximately 3.5″ X 5″.

After:

1. Write Great Content

You need great content and catchy, searchable headlines to gain traction in the blogosphere. Use Google Analytics by MonsterInsights plug-in that has a built-in feature called Headline Analyzer to bring traffic to your posts.

2. Share

Digital word-of-mouth is the best way to promote your blog. Set up social share buttons for the major platforms (Facebook, Twitter, Google + and LinkedIn) which makes it easier for readers to share through their own networks. Obviously, you should share your blog on your own social media and other websites you have as well.

3. Network

As well as inviting comments and sharing on your own blog, you should be reading and commenting on other blogs as well. Blogging is a community and fellow bloggers will share your content if you share theirs.  It’s all about being visible online.

4. Use Amazing Images

Nobody wants to see a wall of text. Break it up with great images which highlight and illustrate your content. Either take your own pictures or download images from stock images (check payment to avoid breaching a photographer’s copyright). Stock images site Dreamstime is a great place to find striking images for little cost. My personal favorite is Canva.

5. Ask People to Join Your Mailing List

Get readers to subscribe to your blog to receive regular posts. Install a subscribe button on your blog to make it easy for them. Then you can start collecting email addresses and keep in touch with your readers.

6. Have A Great ‘About Me’ Page 

Blogging is personal and readers want to connect with you as a person. The ‘About’ page is often overlooked on blogs so make sure you sell yourself there.

7. Post Regularly

This is crucial. There is nothing worse than a ‘dead’ blog where someone only posts once in a blue moon. To be fresh and relevant, you need to post and share great content every week. If someone clicks on your site and it hasn’t been updated in a while, they will click away and probably won’t return.