Last Updated on December 28, 2021 by Scott Charleboix
In the post, how to get a competitor link, sites that link to your direct competitors are often willing to link to you and provide a backlink as well, especially if you can demonstrate that your content provides a compelling alternative. By following the 4 action steps in this post your likely to getting competitor links to your website.
How to get a Competitor Link
Use CanIRank or Ubersuggest to see what pages link to your 2 competitors It’s a particularly good opportunity to promote your website because it’s likely to result in a dofollow link and relatively easy to complete. Reach out to the site owner to see if you can get them to link to you as well.
Here’s an action plan for you to follow:
For example, a competitor site like Wpbeginner is more likely to link to you if:
- They link to multiple competitors (Wpbeginner links to 1 competitor: AIOSEO)
- Your site is frequently updated
- They are not affiliated in any way with any of your competitors
- The page topic is relevant to your website
- Adding your site will make the page more valuable for Wpbeginner’s readers
If http://www.wpbeginner.com/guides/ scores well in each of these areas, move on to the next step:
Try to put yourself in the shoes of your competitor and think about why they linked to their recommend product in the first place. Are they receiving affiliate commission? Is the product an advertiser on their site? Does linking to the affiliate product provide value to their readers?
Understanding why a site links in the first place is the key to figuring out how to convince them to link to your site as well.
It takes work to add a new link to a website, so site owners don’t do it unless there’s a compelling reason. Using the understanding you gained from step 2, figure out how you can position convince your competitor that your site is worthy of a link.
- For example, if the link references original research on your competitor site, perhaps you can make an updated or more comprehensive study.
- If the link is a product or service recommendation, you need to explain why your product is a better alternative.
- If your competitor only links to sites where they can earn an affiliate commission or advertising revenue, show them how linking to your site will improve monetization.
Now that you’ve developed a strategy, don’t just blast your competitor with a cold email that will likely never get read. Instead, spend a bit of time trying to establish a genuine connection without asking anything in return.
Some effective ways to accomplish this include making a few insightful comments on their recent blog posts, sharing their content on social media, or sending an email with a useful suggestion for their website or business.
You might also try looking for common ground — a shared alma mater, hometown, mutual friends, hobbies, etc. — to help you connect with them on a personal level. It pays big dividends if you can an e-mail using a personalized e-mail.
At a minimum you want them to be able to recognize your name when your pitch email pops up in their inbox. Ideally you’ve already initiated a conversation and received a response before even broaching the subject of a link.
Once that initial contact is established, make your pitch clear, succinct, and polite. Most importantly, it should be written in terms of how adding a link will benefit them, not you (using the strategy you devised in step 3).
BAD PITCH EXAMPLE
Dear Sirs, my company WonderfulWaterbeds.com is the best waterbeds store on the internet — we’re way better than McSloshies.com, you should link to our site instead!!!
GOOD PITCH EXAMPLE
I saw that you linked to McSloshies’ infographic on how waterbeds can help people with chronic back pain. We actually just wrapped up a major study on this in collaboration with the Mayo Clinic which found that waterbeds relieved symptoms for 62% of chronic back pain sufferers. You can find the full research here: http://wonderfulwaterbeds.com/back-pain-research.html
I hope that you’ve been able to benefit by getting some good links with these suggestions. Happy Blogging.
If you liked this post, please check out this other post that will help provide you with how to establish “good” links.
Understand what makes a good link is a recommendation from CanIRank to improve my site’s Website Authority at PinArtwork. The main focus for this post is that by the conclusion of the post you should know how to write a good link and you’ll know how to get good backlinks. Throughout the post you’ll be provided with several blogging tips for backlinks building.