How to get 1 Million Monthly views on Pinterest

Last Updated on May 25, 2021 by scottkandh

The tips on this blog post will enlighten you with ways for you to get more monthly views on your Pinterest account.  One of the ways to bring your Pinterest to the next level (i.e. join the million monthly viewers club – 1,000K monthly views) is by establishing a SMART goal to reach that benchmark. 

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For the last several weeks I’ve been implementing suggestions from the Pinterest Traffic Avalanche Pinterest Course and I’m able to start substantially to see the results by looking at Pinterest monthly views.  In a relatively short amount of time, my monthly views have risen from 185K to 590K (it’s more than tripled).  From some time in April to May 2021 the number of monthly views has significantly raised. My traffic didn’t start growing until I took the time to read the information presented by the Pinterest Traffic Avalanche course and actually use their suggestions (instead of going by the seat of my pants). If you (like me for a while) haven’t seen growth in your Pinterest, I highly encourage you to take this course to see your Pinterest grow.

On May 8^th, 2021 I wrote a blog post called:  SEO Tips to bring your blog more traffic.  So I’m able to look at “exactly” how many monthly views I had on that date – 465.5K.  To do the math easier, I’ve rounded up my monthly views to 590K (as of 5/11/2021) – an increase of 124.5K in only three days.  With only a difference of 410K monthly views it’s very likely to surpass 1,000K monthly views in a few days.  One of the things about establishing SMART goals is that they should be attainable and realistic.  For that reason, I’ve established the end of May for my target date to reach that goal.  At the end of the month, I’ll have a better understanding to see how many days it “should” take to reach that monumental goal. 

My new SMART goal is to reach 1,000K monthly views by the end of May 2021.  Since I really want to meet this goal, I’m putting it in writing, and I’d suggest that you do the same to reach your goal.   By putting your goals in writing, you have a much greater success of reaching your goal.  See the SMART Goals Worksheet below for this goal. 

SMART GOALS WORKSHEET                                       ☒  Blog goal ☒  Pinterest goal

Specific – State your short-term SMART Goal:

Measurable – Does your goal have a “number” to tell you how close you are to actually reaching the goal?

Attainable – How do you feel about trying to reach this goal?  It’s raising at a fast rate. 

Does this goal lead to my long-term goal?    ☒  Yes   ☐  No  (if no, explain)

Realistic – Do I have the time, equipment, transportation, support, and other resources needed to reach this goal?
☒  Yes   ☐  No

Will it be too easy or too hard to reach this goal? ☐  Yes   ☒  No, not too hard – with the tips within this post, it “should” be obtained.  

Timely – what is the date on which I’ll start working on this goal?  May 11^th, 2021

What is the date on which I plan to complete it?   May 31^st, 2021

Can I meet this date? ☒  Yes   ☐  No   (if no, explain)

What is the reward that you’ll earn by meeting this goal?   Steak dinner for my wife and I at Texas Roadhouse. 

To be filled in after the date that you planned to complete your goal. 

Did I meet my goal?  ☒  Yes   ☐  No  (if no, explain, evaluate and readjust to meet the goal). 

I am so thrilled that my Pinterest has taken off in just three days that I had to write a post on how I strongly believe I’ll be a member of the 1,000+ monthly views club (by the end of May or so). 

We all want the secrets to having higher Pinterest monthly viewers. If you’ve been wondering what steps you can take for yourself, read these tips on how to get more monthly viewers on Pinterest below!

What does 1 million monthly Pinterest views mean?

Your monthly viewer reach is a part of your overall reach on the platform, which is HUGE. It means that your pins are showing up in other people’s smart feeds and is driving traffic to your blog. 

Proportionally in the raise of Pinterest monthly views I’ve also seen a raise in Pinterest views.  I used to only average about 19 pageviews per day.  Now you’ll probably laugh that my pageviews has raised to about an average of 50 pageviews per day.  But hey!  You got to get started somewhere.  So my next big goal will be to reach more than 100 pageviews per day.  The long-term goal is to reach more than 1,000 pageviews per day. 

A Pinterest monthly viewer is a metric on Pinterest that measures the number of people who actually lay eyes on your pins on Pinterest.

You’re going to see that some bloggers praise the Pinterest monthly views and others view it as it’s used as a metric that doesn’t mean anything.  I’m for the first part of the belief that it does matter.  Because it’s a visible sign that you have traffic coming to your site.  And more importantly that your pins are starting to get noticed and there getting shuffled through the Pinterest algorithm.  This is the part that many Pinterest users struggle with to get their pins noticed and complain because their Impressions are dropping. 

July 8^th, 2021 marks my one-year blogging anniversary.  I thought about consolidating all of my monthly blogging self-reflections into one cohesive blog post.  But the number of shares that I’m getting at this point doesn’t warrant putting the time into creating that type of post so I’ll put my efforts into continuing to make fresh new pins for Pinterest with my Star Trek pins. 

This post is a cumulative effort to share with you the tactics that I’ve been using to increase my Pinterest monthly viewers which thus increases your site traffic as well. 

First and foremost, if you’re a new blogger, your first priority is to fully understand why it’s advantageous to you that Search Engine Optimization (SEO) is particularly important.  Not only for use within your blog but SEO for Pinterest as well.  What you need to know is that it takes about three to four months for your SEO to fully kick in.  If you’re a new blogger your first few months are going to full of new learning experiences for you and SEO might not be a priority for you because you’re naturally probably going to want the time to invest in designing your blog’s web design. 

Now we’re going to transition from what do the monthly views mean to how can you improve your Pinterest monthly views by examining metrics that you can monitor and improve. 

Pinterest Monthly View metrics to monitor and improve

Outside of Pinterest monthly views, there are 12 other metrics you can track to analyze data related to your Pinterest account. Before we take the time to look at the strategies to increase your monthly Pinterest views, your Pinterest analytics can be looked at in two distinct categories – the “visibility” of your pins and the “performance” of your pins.

1.  Measure “Eyes” (the visibility) on Your Pins

• Impressions – how many times your pin was seen on screen in Pinterest (this ultimately translates into the total Pinterest monthly views)
• Total Audience – how many people who have seen or engaged with your pins.

2.  Measure “Action” (performance) taken on Your Pins

• Engagements – total number of engagements on your pins, including clicks and saves.
• Engaged Audience – total number of people who engage with your pins.
• Followers – number of people who follow your Pinterest account.
• Link Clicks – the total number of times links connected to your pins were clicked.
• Saves – the total number of times your pins were saved.

Now that we’ve gotten the “foundation” of understanding the Pinterest monthly viewer metrics out of the way, (what do these terms mean) we’ll look at strategies that many other bloggers have used and commented on (in other posts) to increase your site traffic and thus raise your Pinterest monthly views. 

Strategies to increase your monthly Pinterest views!

1. Blog and create pins for useful topics.

When you first start blogging you’re probably going to make the same mistake that many other bloggers ahead of you that your going to start writing about whatever you feel like, because your just starting to learn the ropes of blogging.  If that’s the case you’ll probably have little traffic on your blog.  Ways for you to increase your blogs traffic is to comment on trends, add pins 30 – 60 ahead of the holidays to your Pinterest boards., and to create a master content calendar for your blog.  Keep pins maintained to items that are within your niche. 

An important point to remember is that people use Pinterest like a search engine to find information on topics that are of interest to them.  Keep this important element in the back of your mind when optimizing your Pinterest board and Pinterest pins. 

2. Create more than one pin for blog posts to increase Pinterest monthly views.

For every blog post that I create, I try to make at least 10 pins for every post.  And I spread them throughout various Group Boards.  Rule of thumb, one pin to one board and no duplicates. 

Read my post about how creating 10 pins per post can improve your social shares within one week and your pins will get circulated better throughout Pinterest.  If 10 pins seems too much, at least make 2 pins per post. 

By having a Pinterest business account, you can keep an eye on the Pinterest impressions and see which pin has the most impressions.  As a norm when I’m reviewing pins that I’ve created, I’m selecting the pin that has the most impressions for my featured pin (for the post). 

3. Make sure all of your pins are the recommended size and shape.

Pinterest suggests the recommended pin size be 1,000 x 1,500 px and an aspect ratio of 2:3. Images on the pin should be no smaller than 600 x 900.  For the best traction your pins need to be laid out vertically and the shape of the pins do make a difference.  Pinterest was purposely created to highlight pins into a vertical format. 

4. Make sure all of the photos on your blog posts are pinnable.

You want to make it so it’s very each for your users when they’re looking at the pins on your blog to pin their favorite pins to the board of their choice. 

Here’s a link to the plug-in that I use on my website called PI Button:  

5. Learn Pinterest SEO and optimize your pin titles and descriptions.

Google and other search engines have SEO, but did you know that Pinterest has SEO too. Make sure you use keywords in order to optimize your pin description. Pinterest also allows for hashtags. I’m probably one of the few bloggers that doesn’t use hashtags.  Why?  I don’t like the looks of them, and I consider it to be closely related to spam.  Make sure your pin descriptions are optimized will surely help to increase your Pinterest monthly viewers.

a)    Optimize Your Pinterest account (the main menu)

You’ve probably heard this before but Pinterest acts like a search engine. Which means that SEO applies to Pinterest in the same way that it applies to your blog or website content.

You want your account to come up when people search for relevant terms using the search bar at the top of their Pinterest account.

Think of a few keywords that you want people to be able to use to find your account. You don’t want to cram in a ton of keywords that make no sense when your viewers look at it. Craft a bio that reads as a proper paragraph (and is naturally laid out) but has your keywords sprinkled throughout.  You should take the time to set yourself up with a keyword bank so that you have a ready reference to use for your pins and boards.  It’s especially helpful for when you first start setting up your boards. 

b)    Optimize Your Pinterest Boards

You want your boards to show up when people search for certain words and phrases in Pinterest

If you’re struggling to think of keywords use the Pinterest smart search to help you. For example, if you search “WordPress Tips”, you will see a whole list of other words in colored bubbles below – these are keywords that are often searched for alongside the main term “WordPress Tips”.

Add the relevant keywords to your board descriptions to help them get found by more people.

c)     Treat Pinterest like a search engine

One of the quickest ways to gain movement on Pinterest is to treat it like a search engine. Towards the end of last year, I started treating Pinterest like a search engine instead of a social media platform and my traffic and engagement went through the roof. Since it’s important to treat Pinterest like a search engine it’s also important to focus on SEO known as “Search Engine Optimization”. SEO, also known as search engine optimization, are strategies and techniques to increase the number of visitors that come to your website by obtaining a higher ranking on search engines such as Google.  

How to find the best keywords?

I find relevant keywords right on the Pinterest search. Simply go to the Pinterest search and type in possible keywords that you might use for a blog post title(s). For example, on Pinterest, I typed in the keywords “How to Start Blogging” and the Pinterest system populated other relevant keywords that I can use right in my pin description.  This method makes it easy to find other popular keywords that you can in your pin description and also use for other posts.  Or refer to your keyword bank if you have created one. 

How to generate more traffic with a keyword bank.

6. Use Alt + Text on your images within your blog post to increase Pinterest monthly viewers.

Add ALT text to all of your blog photos and use key words there. That way, if anyone pins any of your images directly from your post, the descriptions will automatically appear in the pin they save!  I try to ensure that each and every pin I have has information entered into the Alt + Text area. 

7. Create content calendars to post blogs, boards, and pins in advance!

According to Pinterest, you need to be pinning for the season at minimum 45 days in advance.  And I would recommend that you may even want to plan out as far as 60 days in advance.  People start planning and looking in advance. If you wait too long to start pinning your connect,  you won’t have allowed your content to circulate to be seen enough to gain high Pinterest monthly views!

One of the things that I like to recommend improving the growth of your blog is to partake in what’s called Blogtober – Grow your blog’s traffic!  In the month of October, a lot of bloggers write one blog post each and every day.  The beauty of this novel idea is that you can blog about topics outside of your niche.  And it’ll grow a lot of content for your blog.  Matter of fact, my Blogtober board is my biggest Pinterest board.  I can hardly wait till October rolls around again.  I’ve already got my blogging topics written out, so now I just need to spend some time to find pictures for the blog posts I intend to write and once I’ve written the post I like the beauty of scheduling my blog posts ahead of time so I can set it and forget it. 

8. Promote your pins that are already doing really well.

Increasing your Pinterest monthly viewers by promoting pins that are already doing well should make sense without saying. If you have a pin already doing well without promoting, getting it in front of more eyes to save and click into your website is a no-brainer!

But if you do put it into other posts, try to ensure that when you promote that pin in other blog posts that the blog post is relative to the pin. 

9. Join Tailwind and become a part of several communities.

Tailwind is a tool that allows you to plan your pinning in advance and schedule it. It ultimately helps you grow your Pinterest monthly views.

Tailwind Communities are similar to group boards in that they are a great way to find new content for your boards and a place to share your content with other people who will repin it and share it with their followers.

Within Tailwind there is a section called ‘Communities’. They used to be called Tribes and a lot of blogs haven’t updated their use of Tribes to Communities, so realize that they are one and the same. 

You can search for and request to join Communities within your niche. From there you can add your own pins. Like Pinterest Group Boards, majority of the Communities have rules that need to be followed, including rules about how many pins from other contributors you must share.

Other members of the Tribe will then share your content with their audience. Again, this means that your pins are getting in front of an audience that they might not otherwise be able to.

If you’re a new Blogger enroll in Tailwind’s Affiliate program called Impact.  Tailwind has recently made a lot of improvements to its platform to encourage more users to take advantage of its Free signup program. 

10. Understand your Pinterest analytics to check pins with the most impressions and their origination.

Depending on your pinning strategy, if you pin items related to your brand other than blog posts, such as your Instagram content, a different source may be what’s driving your impressions. You could pin a social media post and that photo could be what gains you more Pinterest views! With that, make sure you think about your pinning strategy.

About six months ago I didn’t fully understand Pinterest Impressions.  This blog post (below)

Pinterest Analytics for breakthrough Impressions

helped me to put into perspective a way that has really propelled the growth of my Pinterest account.  Prior to that time, I wasn’t using a Pinterest Business account.  Using a Pinterest Business account is free and it’s going to be one of the best investments you make to grow your blog’s traffic. 

11. Stay consistent with blogging and pinning!

As with anything, consistency is key. The more you research, create great content, pin, and use the other tactics I’ve listed above, the more you can bank on getting more Pinterest monthly viewers and increase traffic to your site. If you’re extremely busy you might want to consider outsourcing someone to make your Pinterest pins to save yourself some time.  A great place that will provide you many different people to provide that service can be found at Fiverr.com. Once you’re on the Fiverr.com page you’ll want to search for Pinterest.

Grow your monthly views by Actively Pinning each and every day

The key to Pinterest success is consistency. It’s about showing up every single day and pinning high-quality content to your boards. Later in the post we’ll be looking at ways for you to set up a winning pinning strategy. 

Pinterest loves active accounts so, actively pinning content to your boards every day lets them know that your account is, well…active. This means that your pins are more likely to end up on people’s home feeds which, in turn, means more visibility and more repins!

12.  Join Facebook Groups

I’m not a big user of using promo threads, but I do like to use Facebook to answer posted questions.  Most Facebook groups have promo days where you can share your latest Pinterest pins in the promo threads. The promo threads are good for finding new relevant content to pin to your Pinterest boards as well.  In the Facebook Groups read people’s questions and get noticed by answering their questions.  That’s a good place to promote your posts by answering their questions and in this way, you’re not actually self-promoting your site.  You’re providing a service by providing a solution to their problem.  That’s how you begin to monetize your blog. 

I hope that I’ll see you join my Facebook Group called PinArtwork. Click here to join.

What to pin?

1. Pin Popular Pins

You might have noticed that when you’re looking at Tailwind Communities or Pinterest boards within your niche, the same pins are coming up over and over again. These are the popular pins and the pins that you’ll want to get pinned onto your own boards.

Your goal is to find pins that are already performing really well within your niche and then add those pins to your relevant Pinterest board. 

Quite frequently when I look at new pins, I look at where the pin came from and will often click through to that board to see what they have pinned and if they are within my niche I like to follow those boards. 

2.  Pin Your Own Pins

If you want to improve traffic coming to your site, you need to be pinning your own content. 

As I mentioned before your goal should be to have 10 pins for every blog post (and a minimum of at least 2 pins per post). 

Creating different variations of pins will allow you to see which pin has the most impressions and that’s the pin that you’ll want to use as your featured image on your post. 

3.  Re-pin Your Pins

Because Pinterest is so heavily reliant these days on fresh and new content, don’t repin your pins to different boards.  That could possibly get your Pinterest account suspended. 

Post your pins on Tailwind.  Especially the pins that are getting the most impressions or saves. 

On that same note, since Pinterest has changed their algorithm and now frowns upon duplicate pins I highly suggest that you refrain from using the SmartLoop feature in Tailwind to recirculate your pins.  This is just my opinion, but down the road getting suspended is something that you don’t want to endure for your Pinterest account.  Using the SmartLoop feature is one way that you “possibly” could get suspended.  It’s not worth the risk. 

4.  Join Pinterest Group Boards

Pinterest Group Boards aren’t as popular as they once were because of Pinterest now asking for fresh new content.

Here’s how you can benefit from using Pinterest Group Boards. 

When you pin content to a group board, every other member of that group board can see it, even if they aren’t following your account.

Firstly, people who don’t already follow you will see your content as it gets added to the group board and, if they like what they see, will head over to your account, and give you a follow.

Secondly, the contents of group boards can be seen by everyone on Pinterest. So, if someone clicks on a pin that takes them through to the group board, they can scroll through the entire contents of that board, including any pins that you have added.

An added bonus of group boards is that they are a great place for you to find new, high-quality content to share with your audience that isn’t your own. They are a great way for you to find pins to add to your personal boards. 

5.  Re-pin Content from Other People Who Pin Your Pins

Repinning content from others when it comes to groups and Communities is one thing (especially as it’s often required by the rules) but it’s also really helpful for you to repin content from other people who pin your pins.

It’s going to help your account grow. More repins of your content means that Pinterest will rank your content higher and more of your pins will start showing on people’s home feeds (where relevant to their previous searches).

Quite frequently when people have pinned from my board, I’ve gone to their board and picked up a pin or two. 

Pinning Strategy

There are 4 ways I spend time on Pinterest daily.

• 1. Manual Pinning: I do a lot of manual pinning by looking at the home feeds of:  For You and Following.  The majority of the ones that I pin are from the first category “For you”.

• 2. Pin Other Pinner’s Content: I usually spend about 30 minutes to an hour looking through the smart feed of pins that are within my niche and I pin those pins to my boards. 

• 3. Automatic Tailwind Scheduling of my pins: About once a week I look at Tailwind Communities to see which pins I can put into the Tailwind queue.  I turn on the setting so that the “scheduled or published” pins aren’t visible.  That way, theoretically I “shouldn’t” be pinning any duplicate pins to my boards.   

• 4. Repin some of my repins: I also a few moments out of my take to look at the pins that others have saved, and I’ll look at their Pinterest boards to see if they have a pin or two that I can to one of my boards.  It’s a simple matter of clicking on the bell in the upper right-hand corner of Pinterest and changing the tab from ads (by default) to pins. 

If you liked this blog post, please pin one of the pins below that you think best personifies this blog post. Thank you.

For related posts on my website, please consider looking at these other links: