Last Updated on February 20, 2022 by Scott Charleboix
Within this Blogtober post, How to fully optimize your SEO score with 5 tables I’m going to be sharing some of the suggestions and tweaks that you can do to optimize your posts by following the suggestions within Rank Math that will improve your overall SEO score (see below). Further below I’ll provide the tweaks for you in five tables that are mostly extracted from the Rank Math SEO plug-in.
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How to fully optimize your SEO score with 5 tables
Optimizing Rank Math posts takes a little bit of time, especially if you have a lot of posts. The more posts that you have that haven’t been optimized, the longer it could take to optimize.
Two and 1/2 weeks ago, I thought that I wouldn’t be able to get too much further by optimizing my posts when I wrote a post called 14 programs to run an SEO audit. I had already made a lot of progress by ensuring that there were no posts left that fell into the poor or no data category which left a total of 123 good posts and 212 fair posts for a grand total of 335 posts/pages.
I made a promise to myself that during the month of Blogtober (while I wasn’t writing any new posts) that I would take the time to concentrate on improving my site’s SEO scores. The process of optimizing Rank Math to improve my website’s SEO has taken nearly three weeks. If you take some of the suggestions and tweaks that I have in this post you’ll be able to improve your SEO.
The goal that I had set for myself was to reach an 80 overall SEO score for all of the Rank Math posts. The time frame that I’ve established to make that goal is January 2022 so I’m still on track to make that goal by making some of the tweaks that I’m outlining in this post. I’m not going to boar with you every little single tweak that I made to this post or that post by improving the score.
Rather what I’m going to do is to go over some of the things that I hadn’t put a lot of time and effort into doing for all of the posts and in the second go around where I take a critical look at the posts I try to use as many of the Rank Math suggestions which I’ll share with you what I did by summarizing some of the common things that were still left remaining that take a little more effort on your part to optimize.
Fast forward two weeks later, I’ve made numerous tweaks to the posts that I thought I wouldn’t be able to optimize.
The numbers haven’t changed that much, but they changed none the less. The new tally represents an overall SEO score of 77 which takes considerable amount of time if you have a lot of posts to update. The new totals for good and bad posts are 212 and 136 respectively increasing the total number of posts and pages to 348.
The thing to remember is that if you want to truly improve your SEO by optimizing Rank Math that you’re going to need to develop a lot of time and effort into updating your posts.
What’s really impressive to take a note of is look at how taking time to improve your SEO can change your Search impressions. The number of impressions 2 1/2 weeks ago (above) was only 9.26K and 2 1/2 weeks later, it’s risen to 24.04K search impressions.
Below are some tables that I’ve made up for your help in optimizing Rank Math. To make it easier, the items that I’ve put a check mark (within the table) are the items that I found appearing most often that may need your attention to improve your SEO. So I’ll add my “tweak” comments to the tables. The items without a check mark in the table below are a little more self explanatory and you should be easily able to optimize your posts for those items without too much trouble (usually).
|☒ Number in the SEO Title||Are you using a number in your SEO title?|
Nine times out of ten this is very hard to put a number in the SEO title. Don’t spend too much time on this aspect because you want the number in the SEO title to look like it’s natural.
|☒ Headline title||Does your title have a positive or a negative sentiment? Headlines with a strong emotional sentiment (positive or negative) tend to receive more clicks.|
This is one that I often tend to leave alone. It’s not absolutely necessary to have “perfect” SEO scores within Rank Math.
|☒ Power word in the title||Does the title contain at least one power word? Power Words are tried-and-true words that copywriters use to attract more clicks.|
Within Rank Math there’s a link to the power words that they suggest. Posts that have more content are easier to add a power word than ones that don’t have a lot of content. If you add a “power” word you’ll need to readjust some of the other SEO factors that will slightly change by adding a new word.
|☐ Table of Contents||Are you using a table of contents plug-in to break down your text? Table of Contents help break down content into smaller, digestible chunks. It makes reading easier which in turn results in better rankings.|
This is a one-time fix that you can easily take care of by adding one of two plug-ins: Easy Table of Contents plug-in or LuckyWP Table of Contents plug-in.
|☒ Length of paragraphs||Are you using short paragraphs? Short paragraphs are easier to read and more pleasing to the eye. Long paragraphs scare the visitor, and they might result to SERPs looking for better readable content.|
Rank Math doesn’t tell you which of your paragraphs are long in length, so you need to manually go through your posts looking for places to add a new paragraph. If its’ a long list you’ll be able to break it up; however, if it’s a long table, it’s a lot harder to break up the length of those types of paragraphs (with tables).
|☐ Use of images and/or video(s)||Does your content contain images and/or videos? Content with images and/or video feels more inviting to users. It also helps supplement your textual content. Aim for at least two images in each of your posts.|
|☐ Minify CSS||Are your CSS files properly minified? |
|☐ Page Objects||Does your page have more than 20 requests that can result in slow page loading?|
|☐ Page Size||Is the size of your homepage over the average of 33Kb and the Rank Math suggestion of 50 Kb?|
The items listed below from Basic SEO are the most important elements to improve your SEO and chances are here’s where you’re going to be spending the greatest amount of time optimizing Rank Math.
|☐ Meta Description||Does your site have Meta Descriptions? Does your page have a meta description of optimal length (between 70 and 320 characters)?|
Make sure that your focus keyword shows up in your meta description. Sometimes you might have to check to ensure that they’re exactly the same because there could be a letter missing or you adding another word in the initial edit. This is an fix that you should always be able to optimize your post for this factor.
|☐ H1 Heading||Does your homepage have just one H1 Heading, usually the settings are a part of your theme and the title is an H1 heading.|
|☒ H2 Headings||Does your post use H2 headings using your focus keywords?|
Copy and paste your “exact” title into one of your H2 headings where it looks best. Very rarely should you not be able to optimize a post for this factor.
|☒ Image Alt Attributes||At least on your homepage, ensure that all of the images have an alt+text attribute. Ensure that you do not have any images missing Alt attributes on your page.|
The best thing to do is create at least one image that has your focus keyword within the alt+text image.
|☐ Keywords in Title||Place keywords in the title|
|☐ Keywords in Description||Does your focus keyword appear in the first 10% of the content?|
Aim to place your focus keyword right at the beginning, a general rule of thumb is to write: “In this post, insert the title name …”
|☒ At least one internal link||Provide a link to one of your posts/pages on your website. If you have a lot of posts on your website this shouldn’t be too much of a problem. Very rarely am I not able to add at least one internal link.|
|☒ At least one external link||Provide a link to one of your posts/pages to an outside website. |
I like to use KeySearch for suggestions of links to add and I usually try to find a post that has one of the highest domain authority scores to link to. By adding one external link will add approximately 1 – 2 points to your SEO score.
|☒ Focus Keywords set||Ensure that you have focus keywords for your post/page.|
|☒ Focus keywords in title||Ensure that your focus keywords are in the title.|
|☐ Focus keyword in the URL.||Include the focus keyword in the slug (permalink) of the post.|
|☐ Length of the URL||Permalink should be at most 75 characters long.|
|☒ Content length.||Is the content length more than the recommended minimum length of 600 words? |
Dependent on the length of the post that you’re editing try to aim for at least 600 words. As a general rule of thumb if it’s around 200 or less I’ll aim to add some more words.
|☒ Keyword density||There is no ideal keyword density percentage, but it should not be too high. The most important thing is to keep the copy natural.|
The general rule of thumb is that for each post, aim for at least five keywords within each post. The free version of Rank Math allows one keyword whereas I believe there’s an unlimited or a limit of 5 in the Rank Math Pro version (one or the other). What I have found is that the more keywords you have in a post the easier it is to pass this factor).
|☐ Use of focus keywords||Are you using the focus keywords once? It shouldn’t have been used before.|
One Time SEO Things to do
|One Time SEO Things to do|
|☐ Site Tagline||This can automatically be done if you use Rank Math or Yoast SEO program.|
|☐ Blog Public||Ensuring that your site is accessible by search engines, such as Bing, Yahoo, Google, etc.|
|☐ Permalink Structure||This can automatically be done if you use Rank Math or Yoast SEO program. Once it’s set, leave it alone.|
If you’ve noticed the pin to the far right (above) it mentions that this post discusses that using the suggestions within this post will raise your SEO score (but it may not raise your Google Ranking). That’s done by using the “right” keywords that’s discussed in another post called 3 Steps to get 10000 Visitors in 3 months. This post describes a post I read from Neil Patel called 3 Simple Steps to Get Your First 10,000 Visitors from Google and I’m following his advice of following 3 simple steps to surpass getting 53,000 visitors from Google by February 28th, 2022. I’m following his advice to write this post 3 Steps to get 10000 Visitors in 3 months going from 45,373 visitors to 55,373 visitors by Feb. 28th, 2022.
For your information, since writing that post I’ve been able to go from 45,373 page views to 47,655 page views, a difference of 2,282 additional page views. I’m on target to reach approximately 6,627 page views and was shooting for 10,000 page views. The good news is that there’s always room for improvement in the months to come. I’ll get there, it’s just a matter of when. In the meantime, it’s a good feeling to see that growth.
I hope that after reading this post that you’ve been able to use it to help optimizing Rank Math and that it’ll improve your SEO.
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