Last Updated on January 6, 2022 by scottkandh
In this post, I’m going to explain how to create a consistent blogging schedule and why it’s important.
As a fan of SMART goals I was very intrigued when I noticed a post called 11 Steps to Create a Content Marketing Strategy to Grow your Business.
How to create a consistent blogging schedule?
I’m all about having written SMART goals so I’m ashamed to say that even after blogging for nearly 1 ½ years I don’t have a “documented” content marketing strategy. Except for the rare occasions where I do my annual Blogtober Challenge in October where I’m doing daily posts day after day, and it pays to be organized to do that.
I fall into the orange box category with the 38% label of: Does your organization have a content marketing strategy? And my answer is an emphatic yes, but it is not documented. That’s soon to change.
Let me start with two comments from the OptinMonster.com blog post and then I’ll tell you why those are two powerful comments that I hope encourage both of us to put our content marketing strategy into a “documented” plan. The key thing being that it’s not a bunch of random ideas floating around in your head or writing about the first thing that comes to mind. It’s a detailed plan of the posts that you’re going to write about.
- “It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.
- Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.” – OptinMonster.
I signed up for a program called CanIRank and was getting a pretty good array of blog posts to write about; however, the idea pool is right back to where it was and now I’m sitting here wondering what kind of posts to write about for the future.
Navigating to the first point, having an actual strategy to market your content is a great concept so I’m going to approach this post in the same manner that I would approach for one of my Blogtober Challenges with one very big important difference.
In the Blogtober Challenges you’re required to write a post per day without missing a single day.
I also just finished writing a post called What is the hub and spoke strategy?
In my post called Implement SEO Strategy one of the suggestions for how to implement your SEO strategy is to use the hub and spoke strategy. I wanted to learn more about this strategy that is very similar to what Rank Math SEO calls pillar content and Yoast SEO calls cornerstone content. The only difference is that the strategy has a different name other than the two SEO programs that are recommended to build your site’s core structure. This post addresses the question: What is the hub and spoke strategy that can be used to implement your SEO?
Therefore, it behooves me that this post you’re looking at right now is the hub and other articles that I’ll be writing are the spokes for the How to create a consistent blogging schedule.
I have been very fortunate with my post called the Ultimate SEO Roadmap to Learning SEO. According to the WordPress dashboard it has 535 incoming links. I want to see that number grow so I’m very closely watching that post to find the opportunities where I can spokes that will point to the pillar SEO Roadmap post.
Therefore, this post will not get published until I have a solid 30 brainstorm ideas to write about that should last me for quite a while until they’re all published.
One thing that I remember reading in Rank Math SEO is to write posts around the secondary keywords from the various posts that I’ve already written.
In moving forward, my goal is to stay focused on writing SEO posts that will augment the SEO Roadmap.
I wrote another post called What are the 4 Pillars of SEO and within that post that I updated a little over a month ago there’s a graph to represent the four stages of Content SEO that’s well represented in the image below.
From this image you can see item #7 under the Plan section that says: “Create an editorial calendar.”
My overall goal is to build up “each” of the five parts of my Ultimate SEO Roadmap blogging series. Within each of these five parts, I’m providing the number of Social Shares for each of them as well as the number of incoming links for each. And it’s my hopes that within two months I’ll be able to double all the stats and if you’re using Rank Math SEO you’ll be able to see your social shares and # of incoming links just as I have.
I don’t have a steadfast plan (in writing) to monitor the progress of these links other than to look at the date that this was initially posted (28 December 2021) and followup in two months from that date (28 February 2022). At that point when the end of February looms closer I’ll examine the posts to see if the links are on target to get doubled and then adjust my goals and objectives accordingly to ensure I can double my stats or adjust to 1 1/2 as much.
Part 1: Concentrates on developing your SEO strategy with the SEO Roadmap. And you’re introduced to the 10 Steps to learning SEO. Introduction to The SEO Roadmap.
Shares: 97 Incoming Links: 535
Part 2: Picks up with the 2nd Step of Link Building Posts and focuses on growing your link building. Growing your Link Building.
Shares: 4 Incoming Links: 47
Part 3: Picks up with the 3rd Step and continues with the remainder of the next steps. Implementing SEO Strategy – Steps 3 thru 10.
Shares: 5 Incoming Links: 204
Part 4: Contains the Bonus Material: Ultimate SEO Roadmap Checklist. Ultimate SEO Roadmap Checklist.
Shares: 3 Incoming Links: 48
Part 5: Contains a DIY SEO Roadmap from an old post that had an SEO Roadmap image from 2013 called Master Level SEO workshop that you’ll have two methods to decide how you want to implement your SEO Strategy with the Ultimate SEO Roadmap (10 steps from Part 1) or the SEO Roadmap image from 2013 (with 8 steps from Part 5).
Shares: 1 Incoming Links: 101
My intent was to link most of these articles to the post called Implement SEO Strategy, Part 3. However, to optimize my post for SEO I’ve removed a lot of the FAQ’s so this post will be the central hub and the other posts will be the spokes to this post.
1. Top SEO tips to get ranked on the search engine.
4. How to create a consistent blogging schedule? (this post).
7. How to Create Something Different or Better?
8. Content optimization tools to help your SEO Strategy.
9. How to engage with audiences on social media to build your SEO?
11. How to choose your keywords wisely for your SEO Strategy?
12. How to write high-quality content with no keyword stuffing?
13. To create an SEO, 1st things first, Know Your Keywords.
14. How to focus on your mobile version for SEO?
15. How to Audit the Current Content of Your Website?
16. How to Determine your Online Marketing Goals?
17. How to do an SEO Analysis of your Competitors?
19. How to set SEO Goals? Link to part 4 of SEO Roadmap.
20. How to measure SEO Goals?
21. How to create viral content to drive traffic?
22. Inspire clicks by creating Awesome Meta Descriptions
23. How to learn great content from other sites?
24. How to avoid keyword cannibalization.
25. How much time is needed in SEO to rank #1?
26. Are you a Content Writer or a Marketer?
27. How to get content ideas from YouTube?
28. My favorite 5 SEO Tools.
29. What’s your biggest SEO challenge for 2022?
30. What you need to know about Evergreen Content?
31. 10 SEO Hacks to get ranked #1.
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