Last Updated on January 6, 2022 by Scott Charleboix
Look at Pinterest 10 years ago and there was just a little trifle buzz about Pinterest. The company was founded in December 2009 and had their launch in the following year, January 2010.
I don’t know about the rest of you but before I started using Pinterest myself (in June of 2020). I would regularly run across an image that had Pinterest sprawled across the page. The images and/or ideas that I was searching for always seemed to have the best images in the Pinterest realm. An unrealized unknown fact: Pinterest cost equals totally free (for personal use or business use). Want to know more about Pinterest, here’s a Pinterest Overview for bloggers beginning their craft.
Ben Silverman was the keynote speaker at the Alt Summit conference. Pinterest and Ben Silverman (a Pinterest Co-founder) heralded a Game Changer in 2012. Traits of a game changer:
- Willing to try new things.
- Being collaborative.
- Being generous.
Information from the Alt Summit Conference
Ben Silverman got his start working with the company Google. From them he learned the importance of:
- Dreaming really big and
- Thinking outside of the box.
Much like a blog’s website, Pinterest built in mind with an important aspect of where to start by reflecting on a website design premise:
“If it’s not beautiful and if it’s not good then the rest of the site won’t matter at all.”Evan Sharp (Pinterest)
Nobody got Pinterest at first, and it was hard to explain to people why they would want to use Pinterest.
Here are some quotes from the keynote speech to help illustrate why you would want to use Pinterest (from the stated perspective of using Pinterest 10 years ago):
- “Collecting things tells people a little about who you are.”
- “Pinterest is the place to plan the most important projects in your life
- Use Pinterest to tell: “What are you passionate about?”
- “Pinterest is the most beautiful place to discover things you love.”
- “It’s what people put inside their Pinterest board that makes Pinterest special.”
Believe it or not, I suspect that in 2012 Secret boards didn’t exist. Because one person had asked: “When are private boards going to become available?” People (back then) wanted to have private boards that certain pins were kept away from prying eyes and away from the public to see or to have a collaborative board for bloggers.
For extra privacy, you can change your name or use secret boards to keep your Pins hidden from others. Your secret boards can only be viewed by you and anyone you choose to invite to the board. You can turn a public board into a secret board at any time. You can also move or copy a Pin to a secret board.Google Search
Founding and Launch year of Pinterest
It didn’t take long for people to recognize a good thing when they saw it. Within 9 months of their launch, Pinterest accumulated 10,000 new users. Within about a year and a half the total number of visits to Pinterest per week skyrocketed to an astounding 11 million visits per week.
Part of the reason for their success how Pinterest has changed from Pinterest 10 years ago to today is that users were using Pinterest for ways that even Pinterest hadn’t imagined and new users are still being found to use Interest. Such as this board: Things that Look Like the DeathStar.
Today, the official usage announced from Pinterest in September 2018 is 250 million users. “Wikipedia”
Usage of Pinterest
Surprisingly not a lot has changed in the world of Pinterest in regards to its users. In 2012, the amount of women users for Pinterest was 83%. Over a period of four years, the number of women enrolled lowered to 60%, and 40% for the number of men enrolled in Pinterest.
“The hottest small startup in the world right now is Pinterest, a photo-collecting site that is adored by several million American women.”
“This thing (Pinterest) was an overnight success nobody saw coming.”Business Insider, May 1, 2012
Today if you look at the structure of the blog themes, many of them are designed with pretty images and colors. Another odd thing is that most blogs have a Mom deviated name (i.e. Mom’s Blog, Boss Mom Blog, etc.) in the Pinterest world. Readily, I can’t recall any blogs that I ran across with Dad’s Blog, although I’m sure they’re out there in force.