Last Updated on December 15, 2021 by Scott Charleboix
In this post, high value internal links by now you’ve probably discovered that improving your Page Strength and Page External Relevancy requires lots of links. But not all links are created equal. Ideally you want your target page to have lots of links from other pages that also have lots of links. These pages are considered more trustworthy by the search engines, so one link from them can be worth 10 or even 100 links from less trustworthy pages.
Link quality is also important when building internal links — that is, links from other pages on your same website. In this post, I’ll show you an easy way to create trusted, high value links to your target page by leveraging the most trusted pages on your site.
High Value Internal Links
Determine your most trusted pages
Go to http://www.opensiteexplorer.org/ and enter your domain name. Click on the Top Pages tab and you will see a list of the pages on your site that are considered most trustworthy by search engines.
Decide where to add a link
In addition to the quality of the linking page, search engines also consider the location of the link. For example, a link with the keyword “foreclosure listings” is more trusted if it’s found within a paragraph of text talking about the foreclosure process than it is located in the footer of a page talking about stereo equipment. For each of your 5 most trusted pages, look for a place to add a link to your target page which:
- Makes sense for your site visitors
- Is located within the page’s primary text content area
- Is located within content related to your target keyword
If you can’t meet all these requirements, use your best judgement to get as close as possible.
Add a link with appropriate anchor text
Use your CMS or ask your webmaster to add a link to your target page on at least 5 of your most trusted pages. In order to improve your Page External Relevancy score, you’ll want to use anchor text related to your target keyword.
To communicate relevancy without triggering an over-optimization penalty, a good rule of thumb is to vary the anchor text you use:
- 1/3 exactly matching your keyword: “mortgage calculator”
- 1/3 related to your keyword: “home loan rates”
- 1/3 generic non-related text: “check out my free online tool”
Understand what makes a good link is a recommendation from CanIRank to improve my site’s Website Authority at PinArtwork. The main focus for this post is that by the conclusion of the post you should know how to write a good link and you’ll know how to get good backlinks. Throughout the post you’ll be provided with several blogging tips for backlinks building. This post is a good complement to high value internal links and teaches you how to make contextual links.