Last Updated on November 4, 2020 by scottkandh
The main blog series post is Good traffic, but few subscribers – 20 Simple ways to get “new” Subscribers – Day 1 of 20.
Review of Day 4): I don’t know if anyone else will run into this or not, but it might be worth mentioning. In day 4 I changed the before landing page and made a new landing page (after). But for some reason, the link suggested by ConvertKit kept pointing to the before landing page. The workaround was to go to ConvertKit and select duplicate. And then you’ll have a link that points correctly. I hope that you don’t run into this situation, but just in case now you’ll know how to make the necessary change.
End of Review
Day 4) Offer an Incentive for Subscribing
Do a push to boost subscribers, such as a dedicated email send or a social media campaign, and offer an incentive for subscribing, such as an exclusive ebook, download, or coupon. Set up a dedicated landing page, and reward anyone who subscribes via that landing page with the exclusive offer.
Okay, I’ve set up a dedicated landing page. At the current time it doesn’t have an exclusive offer as mentioned above. So I’m going to modify the landing page to add my eBook. For starters, I’ll replace the “Free Resource Library” image with a picture of an e-book image that you can download (once you’ve subscribed).
Subscribe and get the Blogging and Pinterest 101 Free e-Book.
Day 5) Promote on Your ‘About Us’ Page and Press Room Pages
Include a link to subscribe to your blog on other high-trafficked pages of your website such as your ‘About Us’ page and Press Room. These pages are likely to attract a lot of new visitors to your website, so use the opportunity to funnel them into your blog so they can learn more about you and read all of the awesome blog content you offer.
One of the two most common pages on my blog is the home page (pinartwork.com) and the About Me page. I’ve visited a lot of blogs but off the top of my head, I don’t recollect seeing a Press Room page. I could find very little information regarding Press Room pages, but I did find one link that you might want to take a look at. It provides information on how to create a press page and explains exactly what is a press page. I looked for some information on press pages and I don’t feel comfortable at this point to discuss it any further because I don’t know enough about it. There are plug-ins that are available but the ones I saw looked relatively old.
If you know of a good plug-in and you think a press room page is something mandatory (that should be on your blog) please let me know by dropping a comment or sending me an e-mail (email@example.com). Thank you. Also, please provide a copy of your link to your press page (if applicable).
Correction: I did find an excellent platform from Carmen Guillen that explains the importance of a press page and why your company should have one. This information from the same page helps to explain why you need to have a press page.
By having a professional-looking, straightforward press page, that’s easily found on a search engine, both you and your audience will stop wasting valuable time. Your press page is the glue that holds lasting relationships with the media together. With it, you can get the wide coverage you need, without having to chase journalists down. This is what is called ‘Inbound PR’. With style.Carmen Guillen
One more reason to have a press room:
“Not only this, but a newsroom is one of, if not the main way to get traffic to your site. With journalists lining the internet with your links like breadcrumbs, more people will follow the trail. Your SEO gets a boost and traffic will be directed towards you, instead of your competitors.”
Day 6) Add a Footer to Each Blog Article
To each of your blog articles, add a simple, text-based footer that acts as a call-to-action to subscribe to your blog — like we’ve done to the bottom of this very post! If a visitor finishes reading an article on your blog and has found the content they read valuable, you’ll capture them at the height of their interest.
Day 7) Search Engine Optimize Your Content
An indirect way to boost subscribers is to drive more traffic to your blog. The more traffic you drive to your blog — assuming you’ve also optimized your blog to convert visitors into subscribers — the more subscribers you’ll gain. Don’t overlook the importance of search engine optimizing each blog article you publish. Brush up on your blog SEO, and target the keywords you want to rank for in search.
Day 8) Leverage Social Proof
‘Social proof‘ is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. This third-party validation can be a very powerful motivator for your site visitors’ and prospects’ actions. You can leverage social proof on your blog to boost subscribers by highlighting the number of subscribers your blog has already accumulated, as we’ve done on this very blog. This makes blog visitors think, “Well, if so many other have already subscribed to this blog, maybe I should, too!”
Day 9) Include a Subscription CTA in the Footer of Marketing Emails
Use your email marketing real estate — whether it’s within dedicated email sends or lead nurturing emails — to encourage blog subscriptions by adding a simple, text-based footer CTA to the bottom of your emails.
Day 10) Leverage Your Social Presence
Incorporate blog subscriber promo into your social media updates. Promote the dedicated subscription landing page you set up in tip number 3, and share it in updates for your various social media accounts such as Twitter, LinkedIn, Google+, and Facebook. You could even create a dedicated tab on your Facebook page and collect subscriptions right within Facebook!
Day 11) Make Blog Content Easy to Share
Let your readers do some of the work for you! Another indirect way to boost subscribers is to make the social sharing of your blog content as simple as possible. Add social sharing buttons to every blog post you publish so your readers can easily promote your blog content to their networks and expand your blog’s reach beyond your current fans, followers, and subscribers.
Day 12) Guest Blog, and Include a Link in the Author Byline
Guest blogging can be a powerful link-building tool. But you can milk guest blogging opportunities for more than just the inbound links. Because other blogs can be a great source of readers who don’t know about your own blog, you can use your author byline as a way to generate new subscribers. Here’s an example of how I might use a guest blogging author byline to drive subscribers for the HubSpot blog:
Pamela Vaughan is the blog manager for the HubSpot Inbound Marketing Blog, which has more than 57K subscribers. You can read more of Pamela’s content on inbound marketing by subscribing to the HubSpot blog here.
Day 13) Promote on Thank-You Pages
Thank-you pages are the pages your visitors get redirected to after they’ve completed a form on a landing page. As a result, these pages are prime real estate to encourage reconversions — especially blog subscriptions! Add CTAs that compel your newly converted leads to also subscribe to your blog content. It’s a great way to boost blog subscribers while also continuing to nurture leads.
Day 14) Promote Within Other Content
Include blog subscription CTAs within some of your other content such as your ebooks, webinars, or other downloads. Just as with the footer at the end of your blog posts, this will enable you to capitalize on the people who are already interested in your content. If leads think the content they’re already consuming is valuable, they’ll be more inclined to subscribe to the other content you offer on your blog.
Day 15) Hold a Contest
Do a push for blog subscribers using your other promotional channels, and treat it like a contest. Offer an enticing prize to a randomly selected subscriber who subscribes between the launch of your promotion and a designated date.
Day 16) Commit to Content Quality
Face it: You’re never going to convince readers to become a ‘regular’ if they’re unimpressed by the quality of the content on your blog in the first place. Make a commitment to increase the quality of the content on your blog. As TopRank Online Marketing’s Lee Odden says, you need to publish a “quantity of quality” in order to get a leg up on all the other blogs that are also vying for your audience’s attention. Not convinced that quality content is that important? Read this post.
Day 17) Be Consistent
The fastest way to churn your subscriber base is by failing to consistently publish content. Subscribers have an expectation of regularity, so if potential new subscribers don’t see that you’re regularly publishing blog content, they’re not going to see much value in subscribing, and you’ll lose some of the subscribers you’ve already worked so hard to attract. And publishing frequently can reward you with a lot more than just subscribers — HubSpot’s 2012 State of Inbound Marketing Report shows that the more frequently you publish to your blog, the more likely you’ll generate customers from it.
Day 18) Promote Blog Subscription in Your Personal Email Signature
Add a CTA and link to subscribe to your blog in your personal email signature, and encourage the rest of your company to do so as well — particularly your sales team. Using HubSpot’s free email signature generator, you can create a custom email signature that includes a link to your blog subscription page or latest blog post.
Day 19) Do a Paid Push
Put some paid marketing muscle behind your subscriber push. Use PPC to direct traffic to your dedicated blog subscriber landing page, or leverage Facebook Sponsored Stories to drive traffic to the subscriber tab you created for your Facebook business page in number 10.
Day 20) Use Full Feeds
To provide a full RSS feed, or not to provide a full RSS feed — that is the much-debated question. If you’re not hip to the difference, a partial RSS feed delivers just a snippet of the blog post with a link to read more on the blog, whereas a full RSS feed provides the entire post within the reader’s feed aggregator. The full feed provides a more user-friendly experience, whereas the partial feed is beneficial in driving traffic to your blog itself. The problem is, many readers won’t subscribe to your blog if you’re only offering a partial feed, so while partial feeds save you some blog traffic, you end up losing subscribers and hurting user experience. While there are definitely opposing points of view, we recommend providing subscribers with the full feed.
What other things can you do to increase your blog’s subscriber base? And … ahem … have you subscribed to this blog yet?