Last Updated on April 13, 2022 by Scott Charleboix
In this post, Easy Roadmap to Backlinks The Guestographic Method, I was on the Backlinko site for looking ideas for my next blog post when I ran across an article that Brian Dean wrote called How to get backlinks with Guestographics. It was a recent post that he wrote in November of 2021 and somehow the topic of Guestographics has alluded me and I haven’t seen much discussion about it. Fellow bloggers, I hope to remedy that and bring this awesome strategy to your attention by doing a round-up post on the topic focusing on Guestographics that will improve your Domain Authority (DA) Score because it’s an easy way to get backlinks to your site.
Blog posts mentioned in this round-up post:
The Guestographic Method
Before we look at these blog post articles it would be practical to start off with some general knowledge about Guestographics and also explain Infographics (Infographics are the “medium” you’re using to promote your blog post, the technique used is called “Guestographics”.
What is a Guestographic or what is Guestographics?
In a nutshell, it’s a strategy that Brian Dean refers to as the Guestographics Method to promote getting backlinks by the use of three steps (see below). Note: This is one of Brian Dean’s favorite SEO strategies to get backlinks that he says is relatively easy.
What is an Infographic?
Here’s the Wikipedia definition of an Infographic. “Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.” Wikipedia.
If you’re interested in having an Infographic created for you, contact the InfoGraphic Design Team for a quote. Infographics are a must for effective SEO Strategy!
Personally, I use Canva Pro to make my Infographics. Here’s a Guide that you download from Venngage called The Authoritative Guide to Designing Infographics. It includes a curated list of 50 top-notch infographic templates that you can download for free.
Brian Dean describes a Guestographic as “it’s a link building technique that uses Infographics in a new way.”
The InfoGraphic Design Team defines the Guestographic Method as follows: “Guestographics method, to put simply, is the process of creating infographics and publish them on other high ranking websites. It’s a practice of writing informative articles and transform into a visual asset. Guestographics thus mean informative graphics combined with unique contents.May 15, 2018”
The InfoGraphic Design Team also mentioned that Brian Dean calls “Guestographics (as) a combination of three compelling digital marketing strategies: infographics, guest posting and link-building.”
Here’s the link building formula for the Guestographics Method comprised of four parts to build your backlinks (Great Content + Targeted Outreach + Added Value = Backlinks).
The Easy Way Roadmap to Backlinks – Guestographic Method
Part 1 + Part 2 + Part 3 = Part 4 Backlinks
Great Content + Targeted + Added = Backlinks
Typically, what most bloggers are doing are the first two steps to publish their blog post, then they do their outreach.
If they don’t use the first two steps mentioned above together than they are using a technique that Ahrefs calls the “Publish & Pray” approach that I discussed in my last blog post called Blogging for Business with Ahrefs SEO Tips.
What is the Publish & Pray approach?
Simply put, they publish the page and pray that their pages in Google will rank all by themselves.
I’ve done this type of outreach before and the con with using this technique is that most people “normally” don’t provide an answer back in response to your plea of hoping that someone will provide a link to their site.
By using the Guestographic Method you’re likely to increase your conversion rate by two to three times if you add in Added Value (the 3rd step).
Personally, I’ve never used the Guestographic Method so I’m learning how to do this on the fly.
The way that the Guestographic Method differs from what I would call “normal” outreach is that you’re adding the component of Added Value.
The best way to describe it is by using a term that my nephew uses call back in the day. Back in the day, bloggers would publish their Infographic and then “beg” other people to share it (in their Targeted Outreach).
The new methodology that I’m asking you to try out to build your backlinks we’ll get into later with some specific examples (of “Added Value”) that Brian Dean uses to help promote his Infographics.
Let’s dig into the five steps to see how they work. And then we’ll take a close look at the 3rd part, the Added Value.
There are a total of four parts. The five easy steps (for each part) are outlined in the next paragraph.
- Part 1: Great Content = Step 1
- Part 2: Targeted Outreach = Steps 2 and 3
- Part 3: Added Value = Step 4
- Part 4: Get Backlinks = Step 5
- Step 1: Post an infographic on your site. Provide Great Content
- Step 2: Find sites that write about your Infographic’s topic. Targeted Outreach
- Step 3: Show them your Infographic. Targeted Outreach
- Step 4: Offer them unique content (“the bribe”). Added Value
- Step 5: Get your contextual backlinks. Ta Da Backlinks
Step 1: Providing great content in the form of your Infographic
Here are some recommendations of things to watch out for with the Infographic that you design.
Don’t overdo it. Too much isn’t a good thing. An SEO Expert, Neil Patel recommends that Infographics should be between 7 – 10 salient characteristics. I’ve seen some Infographics that go on for page after page and they’re too hard and too cumbersome to read. So less is better.
Another important consideration is try to make your Infographic so that it’s easy to remember. By making your Infographic easier to remember you’re increasing the likelihood of getting it shared and having someone provide some backlinks to your site.
Step 2: Targeted Outreach for finding sites that have written about your Infographic’s topic. This one is relatively easy to find if you’re using a professional keyword research program or an SEO Tool. A few that I recommend off of the top of my head are Ubersuggest, Keysearch, SEMRush, Ahrefs Webmaster Tools (free for website owners), or Ahrefs.
Step 3: Show your Infographic. This is where you send an e-mail to a site that looks promising.
This is the actual e-mail that Brian Dean uses to send his e-mails
Your e-mail “should” have the characteristics described below and doesn’t exactly need to follow the script above.
- Personalized: Includes “their” name and “site name”. It’s probably located in the example above, but I don’t readily see it. Make it a point to remember those two items in your personal e-mail. Two other items worth mentioning are the title’s post and its URL.
- Short: Less than 90 words
- Soft sell: Only asks if they want to see the infographic
Make a note of the soft sell point. You’re not actually showing them your Infographic. You’re asking if they’d like to see the Infographic and that will improve your likelihood of connecting with another blogger to building your Blogger’s Outreach. Knowing bloggers can pay some big dividends. Especially if they’re a high profile blogger.
Step 4: Offer the Bribe (the Added Value). What you need to be careful of doing is that you’re not begging to have a link to your Infographic. That will “probably” result in getting your email quickly added to the Deleted folder.
The “Added Value” (or Bribe) in exchange for them to post your Infographic when they respond back is to write a short introduction between 250 to 300 words that’s tailored to their site.
I’ll examine this Added Value step for some more specific examples of how to utilize this step.
From what I’ve been able to gather so far is that Google doesn’t favor backlinks that are coming from Infographics. Therefore, the purpose of writing a 250 – 300-word introduction is to provide them with a contextual link.
It’s a win-win situation because your Infographic is getting posted elsewhere for others to see along with a contextual link (that plays the critical role to providing a backlink to your site).
The purpose of a contextual link is to have a backlink (to your site) that’s surrounded by additional content (that discusses their site in short).
I don’t know if I got that last part right, so I’m going to see if I can get a hold of Brian Dean to confirm that last part for me.
Here’s what the folks from The InfoGraphic Design Team had to say about Step 4 (to show your Added Value). “Let them know what kind of value addition you would do with your infographics.”
The possibility of your offer getting reciprocated may generally only occur if offer some sort of benefit it return. That’s why it’s suggested to write a short guest post as mentioned earlier for free.
Now it’s coming together, and the light bulb has turned on! You’re not writing a contextual link for them to post, it’s advisable for you to write a short mini guest post that you can use your Infographic within the guest post.
Why should you be using Guestographics?
Not only do Guestographics lead the way to lucrative Content Marketing “getting backlinks through guestographics is a proven way to grab the attention of more and more viewers. You can then come up with a solid content marketing plan and measure success.” InfoGraphic Design Team.
They go on to say that Guestographics can be used as part of your marketing plan. Because “Guestographics go viral because they get shares on websites, blogs as well as social platforms. When the material gets viral, there’s higher conversion rate and Voila! You have done it.”
Be sure to check out what they have to say regarding why using Guestographics is an ideal tool for SEO experts.
The next post I’m going to look at that discusses Guestographics is Visme. They wrote a post called Infographic Marketing: 10 Small Things That Can Make a Big Difference.
This is an incredible graphic that lays out the step-by-step processes that we discussed earlier so that it’s easier for you to keep track of each step along the way.
If you want to see all the 10 steps that are laid out in the Infographic there’s a detailed explanation for each tip and every step of how to use the Guestographic Method.
An important element that Neil Patel pointed out about Guestographics is that “when you make a Guestographic, make sure to add percentages, stats, case studies and other relevant data. Make use of data, research or studies published by credible sites in your infographic.” Neil Patel.
Here’s an example of what Neil was referring to that your Guestographic contains data.
One of my post has more than 11,000 Social Shares on Pinterest so I’m in the process of developing a Guestographic for my Star Trek post 79 Star Trek posters for The Original Series. I’m starting to get confused about the difference between an Infographic and an Guestographic because to me the picture above doesn’t appear to be an Infographic. But I’m not going to let that stop me from making an Infographic/Guestographic for my Star Trek post. It’s just that the image I have in mind is for entertainment purposes rather than for informative purposes (which is the “usual” method of creating an Infographic.
A better and more practical usage of an Guestographic for my site (PinArtwork SEO) would be to refer to my Ultimate SEO Roadmap to Learning SEO and make mention of the number of incoming links from other blogs and other pertinent data it has. So pretty soon, it’s back to the Batboard! I’ve just copied and pasted this info into Outlook as a helpful reminder for a To Do item.
I’m providing some memory ticklers for myself because I’m starting to get the Infographic an Guestographic confused with one another. After I get the hang of actually doing my 1st Guestographic I’ll be able to conceptualize the difference because I thought that the Guestographic was supposed to be able to promote the Infographic. I’m just getting lost with the semantics of it all, because it’s something outside of my comfort zone that I’ve never done before.
I’m familiar with Infographics because I’ve already created several of them. For me personally, I’ll need to digest the 10-piece Infographic above and study it and the processes that Brian Dean discussed so that I can send out my first Guestographic.
I was able to get some further clarification to tell the difference at a post called “What Is Guestographic and How to Get Backlinks with Guestographics?”
“Basically, a guestographic is a magical combination of an infographic and guest blogging, bringing many of the top benefits of each together in one happy place. So, to summarize, a guestographic is basically an infographic that you are offering to others to use as part of their own content, along with some bonus material to boot” – Design WebKit.
This post (above) explains the process of How to Use Your Infographic as a Guestographic.
The best way to learn about Guestographics is straight from Brian Dean himself in a video that he describes the Guestographic Method. Brian Dean’s Guestographic YouTube Video.
I’m trying to find some other examples of Guestographics so that I personally have a better visual representation of what it is that we need to create. I understand what the process is but the actual step of making a Guestographic is alluding me.
I’m starting to get the idea now with a comment that was made in a post called “Infographics or Guestographic The Massive Traffic Puller – An Infographic.”
“Yes, Guestographic is nothing but Infographic post as Guest posts on your blog.”
I think that the statement is a little misleading because a Guestographic is not an Infographic that’s going to be displayed as a guest post on your blog, it’s an Infographic that you’re going to be asking that it gets posted as a guest post on someone else’s blog. But you’re providing the introductory info.
By the time that I get done looking at 7 more posts that we’re going to be looking at we should both have a very good understanding to make our first Guestographic.
If you’d like to experiment with Guestographics to promote your site, please send me your Guestographic and I’ll post it on my site. Especially if your site is about Blogging, Pinterest, or improving SEO.
This is the Guestographic that Venngage made for Mention and it promotes their keyword Infographic Maker. Take notice that in how in the middle of the Guestographic that there’s data to show the overall sentiment. As well as data at the bottom of it.
This is a sample Guestographic that Brian Dean developed to promote his Guestographic Method SEO Strategy which easy outlines the 5-step Guestographic method process.
This image (below) from a Moz post called “One Secret to Improve SEO in 2021: Guestographics” provides a pitch that I would like to use on my blog because I like making Pinterest pins and I could easily adapt to making Guestographics. And it would be an exceptional way for me to promote my blog if they in return credit the image and link to my homepage (PinArtwork SEO). it’s a win-win situation. Infographic Maker / Guestographic Maker is a new keyword that I’m pushing for to help get noticed. I’m getting excited about the possibilities that this can create for my blog. WOW!
I’m getting close to the bottom of this post, there’s only two more to go. I hope that you’re still following along and that I haven’t lost you. Next, we’re looking at a post called How to Use Guestographics to Earn Backlinks.
One of the driving things about Guestographics in a nutshell from their post is this:
Why Guestographics? They’re Unforgettable.
At Venngage when they started using Guestographics they increased their traffic by a total of 400%. Those numbers are staggering so that’s why I’m so excited about using Guestographics to promote our blog and increase our blog’s traffic.
One of the first steps before you randomly pick a Guestographic is to use an approach that you’re taking into account your target audience when you make your Guestographic.
“What you need to do first is to analyze your top-performing content. Check your website and social metrics to see which pieces had the best engagement and got the most impressions.” AddThisAcademy.
Gather your target e-mail list and then you’ll need to “prepare” your pitch that’ll be reaching your audience.
Keep the subject simple, and outline in the e-mail what it is.
The primary purpose of the e-mail is to give them a “hint” of what’s to come.
One of the last steps in the Guestographic Method process is to give them an e-mail where you provide a Guestographic. This is the part that I’m going to copy and paste some of the recommendations that have been provided earlier but I’m a perfectionist, so I want to ensure I have it worded correctly in case you want to copy the info.
The folks at AddThisAcademy have this suggestion regarding Guestographics.
“Work on strengthening your existing backlinks strategy before you venture into new territory like guestographics. If you have the basics in hand, you will be better positioned to apply this new strategy.”
In the post, “Why Guestographics Should Be Your Go-To Backlink Strategy” from Learn Hub they pointed out something that I’ve been concerned with when you’re trying something new for the first time, in particular using Guestographics. “Link building through Guestographics might sound like a daunting task, but it really isn’t once you get the hang of it” Learn Hub.
We’re finally down to the last post that we’re going to review. The last post up for critique is called “How to Use Guestographics to Improve SEO” from SendPulse.
Read what SendPulse has to say about using Guestographics to improve your SEO:
“By posting your infographics to other people’s sites and making them shareable, you can find yourself with hundreds of links back to your site within just a few hours. So if you don’t want to miss out on this powerful technique, keep reading to find out how to use Guestographics to boost your SEO and how to make your content go viral” – SendPulse.
If you want your Guestographics to stand out when you create them, the post How to Use Guestographics to Improve SEO from SendPulse is very informative, especially for when you’re creating your first one, so be sure to read that post.
The Infographic that I’m looking to promote through the process of using Guestographics is a new Infographic (see below) that I’ve just made to promote my SEO post called Ultimate SEO Roadmap to Learning SEO. Here’s the beauty of using Guestographics as part of your SEO Strategy to build backlinks – “By now, you likely see the potential and use of Guestographics. If you successfully create an amazing, well-researched, and well-put-together infographic, then sit back and watch your backlinks grow” – Learn Hub.
In addition, the other Guestographic which more fits it’s definition by having data is the one to promote this post with the recommended usage of Guestographics to increase your backlinks.
What is the Ultimate SEO Roadmap to Learning SEO (USRTLS)?
The Ultimate SEO Roadmap to Learning SEO (USRTLS) is a 10-step process that breaks the complexity of SEO into smaller pieces making it easier for you to learn SEO. Each of the 10 processes is broken into smaller segments that put together allow you to develop an SEO Strategy.
PinArtwork: Ultimate SEO Roadmap to Learning SEO – “An SEO roadmap is a step-by-step plan for executing your SEO strategy. Think of it like this: the SEO strategy is the “what” and the “why”, whereas the SEO roadmap is the “how”. The two go hand in hand to create a highly actionable set of tasks that have a high likelihood of achieving your SEO goals.”
SEO Strategy is the What? and Why? It’s about learning basic and advanced SEO and its importance to build organic search traffic to your site.
SEO Roadmap is How? How is it done? How are you going to develop it? How are you going to implement SEO Strategy for your website? My goal at PinArtwork SEO is to provide you with the tips, tools, and suggestions so that you can develop an SEO Strategy instead of hiring an SEO consultant to improve your SEO.
Put them together and you have: SEO Strategy + SEO Roadmap = Creating Number #1 ranking posts on Google.
If the Ultimate SEO Roadmap to Learning SEO isn’t the thing to develop your SEO Strategy.
Then perhaps this image and how they use it in five (5) phases of SEO of service to you from https://infographicworld.com/managed-seo-services/ Info Graphic World (IGW) will help to point you in the right direction to develop your SEO Strategy.
SEO Optimization Process – 5 Parts. Just to clarify I’m quoting what IGW has to say in their five parts (from the post referenced above) and I’m providing links to posts that will help you put together the framework for your SEO.
Phase 1: Brand analysis and website audit – Site Audit (How to make a Good SEO Report).
“As a starting point, we conduct rigorous audits to determine your website’s health and position in the eyes of Google. We research your company, the industry, your competitors, your target audience, their pain points, existing website content and keywords to uncover opportunities and pinpoint deficiencies.”
For the part about examining your website’s health, check out the post called: 7 Ways for How to Measure your SEO.
There are several ways to measure your SEO, in the blog post called 7 Ways for How to measure your SEO I’ll provide you with some of the best ways to measure your SEO. I’ll also be providing you with SEO metrics and the SEO Tools to measure those important metrics.
What you need to do is to get a handful of metrics that will be especially useful for you to see how you’re doing so that you can track your SEO progress.
Another thing that you’re want to check out, especially if you’re a website owner is getting the free alternative program of Ahrefs for free in a program called Ahrefs Webmaster Tools. It was developed by Ahrefs because they realize that not everyone can afford to be using Ahrefs. And you get “most” of the same features that Ahrefs has to offer. The post Free Ahrefs to improve your SEO highlights the salient features that you can get for free (once you’ve verified your website).
Phase 2: SEO strategy development – Building an SEO Roadmap
“We build you a tailored, actionable SEO roadmap that is poised to turn your website into a qualified lead-generating machine. The exact steps you need to outrank the competition for the keywords your target audience actually uses.”
Phase 3: SEO optimization of digital assets – SEO Optimization
“At this stage, our SEO agency will equip you with a fully loaded setup: dashboards, custom reports and essential tools to make the SEO strategy happen. We will also implement on-site SEO optimization and internal linking architecture building to take SERPs by storm.
I highly suggest that you use Rank Math SEO plug-in as your go to SEO Tool – the link at the top informs you how you can improve your Google Ranking with Rank Math and optimize your posts.
Phase 4: Content & Linkbuilding – SEO Content and Promoting Backlinks
“We build out highly tailored linkable content strategies and either write the content ourselves or deliver an exact step-by-step of every aspect of each piece of content needed and have your team write it. Armed with this linkable content, we embark on a journey to acquire only the highest quality links out there that are relevant to your company and pass our 12-step checklist of quality standards.”
Part Two of the Ultimate SEO Roadmap to Learning SEO is Growing your Link Building. There I’ve provided links to posts, videos from SEO experts, and tutorials that all discuss how to grow your backlinks. In an upcoming post I’m going to be discussing a technique called Guestographic Method to grow your backlinks. It’ll be forthcoming soon.
Phase 5: Continuous tracking & improvement – The four pillars of SEO
“Our SEO services also include ongoing on-page and off-page SEO optimization as well as advanced PR and promotion. Everything you need for long-term organic growth of your business in the digital world.”
You need to use the four (4) pillars of SEO to have an effective SEO strategy. “In order to see real results from your SEO campaign, you need to make sure that you have spent sufficient time on each of the pillars of SEO” … “When trying to optimize your content to rank higher within search engine results, you can’t go wrong by focusing on the four pillars of search engine optimization (SEO)” – Launch Site Boost