Last Updated on December 12, 2021 by Scott Charleboix

In this post, don’t neglect image alt tags, the “Alt” attribute of an HTML image tag is intended to provide a text description of the associated image, so that browsers using screen readers, or those browsing with images turned off, can still get an idea of what’s on the page.

Don’t neglect image alt tags

Image alt text is important for search engines since they determine the content of a page by looking at the text content only. If you’re not including descriptive alt text along with all your images, you’re missing out on a great opportunity to give the search engines another hint as to what your page is about.

1.       Add a descriptive alt text to each of the images on your target page

A good alt text is a maximum of one sentence long, descriptive of the included image, and containing your target keyword, a portion of your target keyword, or a variation of your target keyword.

2.       Don’t simply repeat the same alt text for every image

Simply using your target keyword for every image can trigger a search engine penalty (excessive keyword repetition). In addition, it provides a poor experience for browsers using screen readers or with images turned off, who rely upon alt texts to understand what the page is about.  It’s a good practice to change up the alt text for your images.  What I recommend is to have at least one of your images with the target keyword in the alt text description. 

Before you go, here are a couple of more posts for you to look at on my website:

PinArtwork – Learn to Start blogging here at PinArtwork, including how to grow your blog with Pinterest and/or Search Engine Optimization (SEO) tools and plug-ins. At PinArtwork, I’ll provide you with suggestions, tips, and ways for new bloggers on how to start blogging and how to start a blog and make money. My blog is principally blogging for beginners but with all the wealth of information I have on my blog, you’re likely to find everything you need for a pleasurable look around my blog.

PinArtwork: Ultimate SEO Roadmap to Learning SEO – “An SEO roadmap is a step-by-step plan for executing your SEO strategy. Think of it like this: the SEO strategy is the “what”and the “why”, whereas the SEO roadmap is the “how”. The two go hand in hand to create a highly actionable set of tasks that have a high likelihood of achieving your SEO goals.” – TheGray.Company