Last Updated on April 13, 2022 by Scott Charleboix
In this post called DIY SEO, I’m going to elaborate on 8 Steps for an old image. This is obviously not a live SEO workshop, many of the items from this SEO Roadmap from 2013 called Master Level SEO workshop are still viable for creating your SEO Strategy.
PinArtwork – Learn to Start blogging here at PinArtwork, including how to grow your blog with Pinterest and/or Search Engine Optimization (SEO) tools and plug-ins. At PinArtwork, I’ll provide you with suggestions, tips, and ways for new bloggers on how to start blogging and how to start a blog and make money. My blog is principally blogging for beginners but with all the wealth of information I have on my blog, you’re likely to find everything you need.
The material online was from an old SEO workshop (in 2013) that was taught over a period of two days. Therefore, since we don’t have the luxury to talk to one another, my suggestion is to give yourself about a week for either of the two parts or you could jump straight down to the DIY SEO Roadmap wheel and get started there to develop your SEO Strategy.
Note: I’ve just added these two parts and I’ll find the relative links so that you can navigate to these respective areas easier. In the meantime, this is helpful information to begin helping with your SEO journey until this post is completed.
I’ll also be providing details for each of 8 steps that are depicted in the SEO Roadmap image above that will be at the bottom of this post. I expect to have this finished before Friday, 12/24/21. Merry Christmas. So be sure to bookmark this so you can come back and check it out later.
Before we get to the DIY SEO section, here are the other parts of the Ultimate SEO Roadmap to Learning SEO parts:
Part 1: Concentrates on developing your SEO strategy with the SEO Roadmap. And you’re introduced to the 10 Steps to learning SEO. Introduction to the The SEO Roadmap.
Part 2: Picks up with the 2nd Step of Link Building Posts and focuses on growing your link building. Growing your Link Building.
Part 3: Picks up with the 3rd Step and continues with the remainder of the next steps. Implementing SEO Strategy – Steps 3 thru 10.
Part 4: Contains the Bonus Material: Ultimate SEO Roadmap Checklist. Ultimate SEO Roadmap Checklist.
This is Part 5, an opportunity for you to build your SEO Strategy with the DIY SEO Roadmap Wheel (as compared to how it used to be taught in person). In addition to a DIY SEO Strategy in 8 steps, there’s also an opportunity for you to build your SEO Strategy with Section A – DIY Basic to Intermediate skill level SEO Strategy or Section B – DIY SEO Strategy if your an Intermediate to Advanced Skill Level blogger. Part 5 begins with Sections A and B , followed by the 8 step Strategy in Section C at the bottom of the post.
I’m going to be filling in the gaps where I find them. If you can think of something to put in there or have a post to put in there please let me know and leave me a comment so that this can be complete from beginning to end. I’m not an SEO expert, I’m an SEO enthusiast, so I’ll need some help putting this part together from some fellow bloggers. I hope I can count on your help for the areas I can’t finish. For Section A during the first week focus on a proven strategy called the SEO Roadmap to learn SEO essentials.
More basic SEO essentials are in Step 1 of Part 1 called Learn SEO Basics consisting of six steps:
- Introduction to SEO and Holistic SEO
- Keyword Research
- Competition Analysis
- Content Optimization
- Technical Optimization
- Link Building
Section A – SEO Essentials (Basic to Intermediate skill level
Week 1 focus on a proven strategy called the SEO Roadmap.
1. Learn why keyword research is the foundation of all Internet Marketing, and learn to master keyword research using Google’s free tools, such as Google Trends and Google’s Keyword tool program called Google Suggest. Other “principal tools” for keyword research include Ubersuggest and Keysearch. Here’s a link to more Keyword Research Utilities/Programs on my post called 15 SEO Audit Tools sorted by category. Intermediate or Advanced bloggers may want to invest in a professional keyword research tool that makes doing keyword research that much easier to identify keywords, their SD (SEO difficulty), and volume.
a. Explore how Google data can be used to tell stories with Google Trends.
b. What is Google Suggest? Google Suggest is an algorithm originally developed by Google to find the best matching phrases to the main seed keyword.
2. Learn shortcuts to filter down the thousands of keywords you will have mined to identify the most profitable keywords for your niche and the ones that will bring you the fastest results.
The most profitable keywords to use are the ones that have volume and a low site difficulty score. The higher the SD score the higher it will be in order to rank for that keyword.
These two links (listed below, from Part 3 of the Ultimate SEO Roadmap) are helpful for links to learn about keyword research and the process of doing keyword research. Step 4 highlights many keyword research posts and provides many keyword research videos found on the Internet.
3. You will discover the secrets of properly identifying your perfect customer and how to use the power of persuasion in your content to increase leads, conversions and sales.
One of the best ways to learn this information is by visiting my Pinterest Board called How to build a Sales Funnel for your Blog.
The 64 pins in this board depict how to build a sales funnel. This is an essential step if you want your blog to make money so that you can get the people coming to your blog and turn them into paying customers.
Another trick that bloggers use is a technique called a Tripwire. Here are two posts for you to learn about Tripwires:
a. Ways to increase sales – make a Tripwire for your blog. This blog post, ways to increase sales – make a Tripwire for your blog is a checklist to make a Tripwire for your blog. This checklist is one of the ways you can use to increase your sales. The first few steps are relatively easy; however, the last step is a lot more involved. This post will help you to increase and convert your affiliate link clicks into sales
b. How to make a Tripwire for your blog. In this post, how to make a tripwire for your blog, I’ll explain what is a Tripwire? In a nutshell: Your changing your viewers from being a follower to being a paying customer.
4. You will learn how to then optimize your content for Google’s knowledge graph using Google Eyes so it will rank well in the SERPs (Search Engine Result Pages).
I have been blogging for almost a year and a half and I’ve been following SEO pretty close but during that time this is the first that I’ve heard of Google’s knowledge graph or Google Eyes. Until I get this finished you may want to do a Google Search for this term “Google’s knowledge graph Google Eyes” and we’ll both get educated on something new at the same time.
“So, then, what exactly is the Knowledge Graph? It’s Google’s systematic way of putting facts, people and places together, to create interconnected search results that are more accurate and relevant.
More specifically, the “knowledge graph” is a database that collects millions of pieces of data about keywords people frequently search for on the World wide web and the intent behind those keywords, based on the already available content. With the knowledge graph, users can get information about people, facts and places that are interconnected in one way or the other.” Neil Patel
5. You will learn the strategies that will get your content found and indexed fast by Google. The information below addresses the knowledge graph just discussed in #4 above as well as information on how to index your site.
Neil Patel’s How to Get Google to Instantly Index Your New Website – Here’s a post from SEO expert Neil Patel called: The Beginner’s Guide to Google’s Knowledge Graph. Neil “spills the beans on everything (he’s) learned about SEO and how to get your website indexed fast in this step-by-step guide!”
6. Learn how to properly set up your Google Webmaster and Google Analytics accounts, and how to benchmark and monitor your progress. A third item that needs to be added to this area is the powerful Google Search Console.
a. Setting up Google Webmaster
b. Setting up Google Analytics
7. Learn how to properly organize your time and resources by working in a range of pages to maximize results.
I wish that I could provide you with some details here but I have no idea what they’re talking about, if you know, please drop me a line, thank you. I googled it and couldn’t find anything about working in a range of pages so I don’t what was meant by this.
8. You should learn the importance of website architecture and how to organize your website, making it friendly to both your human audience and the search engines.
Here are two suggested posts to suffice for learning website architecture and organizing your website:
a. PinArtwork: What are the 4 pillars of SEO? You need to use the four pillars of SEO in order to have an effective SEO strategy. “In order to see real results from your SEO campaign, you need to make sure that you have spent sufficient time on each of the pillars of SEO” … “When trying to optimize your content to rank higher within search engine results, you can’t go wrong by focusing on the four pillars of search engine optimization (SEO).
b. PinArtwork: The post, build your site architecture for optimal SEO will be of great value for you to build sitelinks. Sitelinks are those internal links that you see when you do a Google search. Good website site architecture makes sure users and search engine crawlers can move easily through your site. It helps users know “What do I do here?” and “Where do I go next?”
c. Understand what makes a good link is a recommendation from CanIRank to improve my site’s Website Authority at PinArtwork. The main focus for this post is that by the conclusion of the post you should know how to write a good link and you’ll know how to get good backlinks. Throughout the post you’ll be provided with several blogging tips for backlinks building.
Another good source for learning about site architecture is Neil Patel’s post called: How To Create Optimal User Experiences By Improving Your Website’s Information Architecture.
9. Lastly in Section A, learn ethical strategies on how to build powerful 1 way backlinks to your website! This one fills the bill for item #8 above on how to organize your website.
Understand what makes a good link is a recommendation from CanIRank to improve my site’s Website Authority at PinArtwork. The main focus for this post is that by the conclusion of the post you should know how to write a good link and you’ll know how to get good backlinks. Throughout the post you’ll be provided with several blogging tips for backlinks building.
Another good way to organize your website is by using internal links. One of the best free ways to build internal links “automatically” is with a free plug-in called Internal Link Juicer also with a premium version that you can buy. It’s a state-of-the-art solution for building internal links within post content. It works by using an intelligent per-post configuration of your desired keywords. Overall, it improves your on-page SEO and your user experience (UX) by pointing out the right content for the given context.
Note: If you want to learn more about UX, I’d suggest that you do a Google search for: “user experience UX Neil Patel” to bring up several good articles.
Section B – Advanced SEO (Intermediate to Advanced Skill Level)
Week 2 is after you’ve mastered the essential skills which are required to get your site ranking higher in the search engines, it’s time to sharpen your skills so you can take out your competition and claim your top spot in Google!
This is the part that I refer to as Deepen your SEO Knowledge.
Here you need to build on the strategies and concepts that are in the SEO Roadmap or Ultimate SEO Roadmap.
For Advanced SEO, you should focus on trying to learn the following:
1. Advanced keyword strategies using free and paid keyword research tools and how to focus on your target audience’s search behavior by using keyword modifiers.
I would suggest started with one of the industry SEO leaders Brian Dean from Backlinko in his post called: Keyword Research for SEO: The Definitive Guide (2021 Update). It’s one of the most thorough guides to keyword research online. … Advanced Tips and Strategies … Keyword research impacts every other SEO task that you perform.
2. Learn advanced Internet Marketing research to identify the demographics of your top competitors.
PinArtwork: Step 3 of Promote my Content in the post 3 steps to get 10,000 visitors in 3 months provides a suggestion on how to write a personalized e-mail that increases your likelihood of getting a backlink. The first part of this post primarily covers how to do a keyword research.
3. Learn advanced principles of persuasion techniques for Internet marketing that will increase leads, conversions and sales.
4. Learn how to use the product called SEO Scout to mine the “things” associated with your keyword for Google’s Knowledge Graph.
What is SEO Scout? SEO Scout is a site analytics, keyword optimization and testing tool. With the help of this tool, users can improve their rankings, boost conversions, and get more traffic. It also allows users to optimize their titles for better click-through rates and better long-tail coverage.
I’ve only used this program for the first time today and when it comes to determining which keyword research tool that you want to use I highly suggest that you find one that you personally like to use as your go to tool for keyword research.
The two tools that I personally use to look at my SEO are Rank Math SEO and CanIRank.
5. Learn how to use the power of Content Marketing to increase interaction with your customers.
Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Here are two Content Marketing posts to get you started:
6. Learn about the obstacles or reasons on why people don’t buy your stuff and how to overcome them!
This doesn’t exactly address this concern, but it will help point you in the right direction to help monetize your blog by visiting my Pinterest Board called How to Monetize your Blog.
7. Learn how to overcome common problems associated with data driven websites.
I am a big fan of Pinterest so I always try to ensure that there are usually 2 or 3 images and/or pins on each post. Putting an image on your post takes away the monotony of all the text. For example, I’ve already got 5 or 6 pics on this post and I haven’t even created any extra ones.
What I like to suggest is for that for every one of your posts you should have at least 10 Pinterest pins to promote each blog post.
8. How to develop a powerful Social Marketing strategy to increase leads and sales.
What you need to do in this area is to pick one social media and master it to the best of your ability. I prefer Pinterest and Facebook (in that order). There are many others like LinkedIn, Twitter, etc.
9. How to use the power of press releases to build your brand.
Build your press coverage with Google Alert – In this post, Build your press coverage with Google Alert, press coverage can be a major boon to your Website Strength, especially if a high-quality media site or blog includes a link to your website in the article.
10. Learn advanced Google Analytics to identify your audience’s behavior and how to create goals and funnels to increase conversions.
11. Learn “advanced” Google Webmaster strategies leading to increased traffic and conversions for your site.
12. Learn competitive Intelligence for Internet Marketing and how to spy on your competitor’s website(s).
13. Learn how to identify and fix technical issues on your website with Technical SEO.
Section C – 8 Step DIY SEO Roadmap Wheel
The most logical place that looks like the best place to start arranging your SEO Strategy is with Website Architecture. Let’s bring up our image again so that you don’t have to scroll back up to the top of the page to see the DIY SEO Roadmap Wheel.
- Website Architecture
Here’s a good place to start. Above I had the Marvel site architecture picture and this is helpful information to begin creating your website architecture.
PinArtwork: The post, build your site architecture for optimal SEO will be of great value for you to build sitelinks. Sitelinks are those internal links that you see when you do a Google search. Good website site architecture makes sure users and search engine crawlers can move easily through your site. It helps users know “What do I do here?” and “Where do I go next?”
Use Rank Math SEO and be sure to identify pillar posts which are your important posts necessary to build your website’s SEO site structure.
2. Content Promotion
Creating content for your website is very important. Matthew Woodward, an SEO expert recommends that you should write at least 2 high-quality 2,500-word posts at least twice a month to increase your search traffic and build up your keywords. Once you have spent the time writing your post, you also need to spend an additional amount of time to market your posts to let people know that the material exists. The social platforms that I recommend to promote your blog posts are Pinterest and Facebook.
3. Keyword Research
To get you started in Keyword Research I’ve written a 10-part blogging series. The capstone of the keyword research series is called Holisitic SEO wrap up for new bloggers and here are the 10 parts to the series:
- A Keyword Research Glossary for Bloggers
- Need more Traffic Focus on using a Holistic SEO Approach
- The importance of using a Holistic SEO approach
- How to improve your SEO score with Keyword Research
- Keyword Research Strategy to defining your blog’s mission and USPs
- Keyword Research – How to make Conversions
- Using Content in your Keyword Research
- Examining Keyword Research to Optimize your website
- The Basics of proven best Keyword Research
- How to do Keyword Research for SEO
4. Content Creation
Content creation is an important element that you need to continually write information to bring people to your blog. A good rule of thumb is to write at least one post of 600 words per week. And if you have the time take Matthew Woodward’s recommendation to write 2 high-quality 2,500 word posts at least twice per month.
5. Content Optimization
Content optimization is process that you can do with two programs: Rank Math SEO to optimize your post and get a higher SEO score and an AI program called CanIRank which provides you with suggestions to improve your keywords. keyword phrases, and/or keyword questions to consider and/or add internal links.
6. Content Distribution
What is content distribution strategy?
A content distribution strategy is a strategic document that an organization creates to guide its marketing efforts for promoting posts, e-books, resources, and other content assets.
How is content distributed? There are different types of content distribution channels which can include your blog, website, email newsletter, and social media profiles. Earned media involves others sharing your content. This can take the form of social media shares, guest posts, media coverage, and product reviews.
7. Measure Results
Measure your SEO results with Rank Math SEO. Things your going to want to keep on are your SEO scores, your search impressions, your rankings, your CTR (click through rate), or whatever factor you want to measure to improve your SEO.
8. Work in Range of Pages
I couldn’t find any information on this topic.
I hope that some of the information in this post has been helpful to you. If you know some of the answers to the information that I’ve provided but didn’t answer, please drop me a line so I can update the post. Thank you.