Last Updated on June 2, 2021 by scottkandh
Conducting a DIY Pinterest Makeover to grow your blog is a two-part process of doing an audit and an analysis. It’s an unusual approach to pinning; however, the rewards in going through the strategic steps outlined below will grow traffic to your blog while you take advantage of the Pinterest platform. If you haven’t already heard, Pinterest is akin to Google with the exception that Google is primarily a search engine based on text. Pinterest took that same principle and raised it to a search engine that relies on visual representations (called pins).
Part One: Do an Audit on your Pinterest account.
Part Two: Do an Analysis on your Pinterest account.
It won’t require much of your time, perhaps a couple of hours or so. What are the advantages to doing a DIY Pinterest Makeover?
- Build up your e-mail list of subscribers.
- Increased amount of traffic to your website/blog.
- More of your pins show up in the Pinterest feeds and searches.
In the first part of the Pinterest Makeover, the Audit, we’ll be looking at the analytics of your pins (i.e., to see which ones are not performing at all, performing average and need a boost, or you simply want to change up the pin).
The latter part of the Pinterest Makeover, the Analysis, is the fun part of redesigning your pin so that it gets an increased number of clicks and more importantly Saves.
Bottom of Form
To learn about the Pinterest basics, I’m referring you to a post that I wrote called Blogger? You should be able to answer Top 10 Pinterest questions.
Doing an Audit on your Pinterest Account
The easiest way to do the Audit is by having a Pinterest Business Account. That way you’ll quickly be able to look at the number of Impressions for your Pinterest pins.
I would love to be able to show you a graphic from my Pinterest board; however, right now my Business Pinterest Board is having some problems that I’m trying to work out with Pinterest.
Luckily though, I do have two Pinterest Business boards. My other Pinterest Board has just gotten started but will serve the purpose of looking at the impressions.
Another method to doing your audit is to use Tailwind and look at your repins. I sincerely miss the ability to look at my impressions side by side on Pinterest. It’s been over a week and I’m sending daily help requests to Pinterest. Sooner or later, my diligence with them will pay off and I’ll get my account restored so that it’s seeing all of the impressions as they used to be, side-by-side.
By using the strategies in DIY Pinterest Makeover to grow your blog one of my boards is doing surprisingly good with repins where I want to promote it some more is called “How to Grow your Blog”. I’ve selected the Board from the drop-down menu to look exclusively at pins within that board.
I’ve rearranged the board so that I can look at it in descending order by clicking the button to the right of where it says Repins. I personally don’t spend too much time with the posts that have 0 repins. Try to focus on posts that have at least 2 – 3 repins so that you know they aren’t flukes.
So now I’ve got it within my scopes to promote at least two pins (see below). I’ll work on these pins later. What I’d like to do next is to create a post with side-by-side before and after pins for ones that I’ve improved.
Reviewing Your Profile
The next thing we need to take a look at in the DIY Pinterest Makeover analysis part is your profile.
In your profile, make the most use out of the space to explain as much as possible about your board. Be very descriptive. Especially in your various boards under your profile.
I’ve written many posts that pertain to improving your Pinterest because it’s a big passion of mine.
The easiest way for me to explain how to makeover your pins is with a post from one of my favorite graphic designers at AppleCart Lane with her post – Pinterest Pin Makeovers. I may already have a similar post, but I can’t recollect or find the post. So, I’ll just make another one to improve my pins.
In a nutshell, you’re going to take a look at your pins through a different lens and take a critical look at them for their design.
- Are you happy with the branding you’re trying to portray?
- Would the pin catch your eye in a feed and you’d pin it?
- Think of ways to make the pin stand out more on it’s own.
Review Your Pinning Strategy
Back in the day before Pinterest started relentlessly to push for having more fresh pins, a recommendation from many bloggers was to have a brand board which only represented just your pins. But with the new Pinterest Algorithm that doesn’t want to have duplicate pins that’s no longer a viable option and could get your account suspended.
Now the recommended practice is to pin your pins once and only once to the most relevant board. Either yours or the one on the Group Board that you’re contributing to (you are contributing your pins to Group Boards aren’t you)?
Your “overall” maximum number of pins per day should be kept around the range of 25 or less so that you don’t get flagged for spam. So when using my strategy below be sure to take into account how many pins you are scheduling with your Tailwind account.
For each blog post that you create, make at least 10 pins for that post. Don’t pin all 10 pins to one Pinterest board. Spread out the wealth. One and only one pin to your top Pinterest Group in Tailwind. Pick the Pinterest Group that has the highest number of repins. I did this consecutively for one week and my traffic grew from 150 page views per day to an average of 500 page views per day (over a 3-day time-span).
Your time commitment
- Pinterest analysis time – about 1 hour
- Develop a Pinterest strategy and plan from your analysis results – about 1 hour
Please take a look at some of these other posts on my website that might interest you.