Last Updated on January 8, 2021 by scottkandh
To succeed as a blogger, you need to have a good knowledge of Search Engine Optimization (SEO) and how to use strategies to market your content. After you’ve published your post, your only 50% done. The remaining 50% is the process to market your blog post content. This (the marketing aspect) is the part that helps to bring traffic to your blog. Therefore, in this post, I’ll give you my best content marketing strategy tips based on my six months of blogging to market your blog’s content.
50% + 50%
Blog Post Advertising
Content Marketing
To grow your blog and bring
it to the top of your niche!
I’ve already written a very detailed post regarding SEO (SEO Checklist items for WordPress Blogs) so this post won’t go into that detail since I’ve already covered it. However, in this post, I’ll quickly talk about two important things “for” SEO that is the Yoast SEO plug-in and Google Headline Analyzer.
Table of Contents
Blog Comments:
Visit other blogs and leave comments that are peculiar to the actual post. There’s an unwritten rule about comments etiquette that comments made pertain to the post. Otherwise, the blogger is likely to delete the blog comment and mark it as spam. For more information regarding commenting on blogs see 11 easy ways to build backlinks and 7 useful ways to improve comments on your blog.
Pro-Tip: One easy trick to bring more traffic to your blog when leaving a comment is in the name field to add the name of your blog (less the .com, so you don’t get flagged as spam). For example, when I leave comments, in the first name field I’ll normally put my name as Scott | PinArtwork. However, you’re at the mercy of the blogger that they’ll approve your comment.
Canva
A program to create and add your blog images. The Pro version of Canva has an endless amount of Pro graphics for your blog to use. With the Pro version you can use any graphic that is in the photo area. “Especially” for Content Creators, this is one of those investments that you need to reach into your pocket and shell out a couple of extra bucks so that your blog stands apart from everyone else.
“Research tells us that the brain processes visual images up to 60,000 times faster than the same information in the text. Images also have the ability to accelerate the processing of information and are more easily transitioned into long-term memory. The take-away here is people remember little about what they read, and a great deal about what they see.”
– HelpfornewBloggers.comPro-Tip: You’re 50% more likely to make the sale if your product is the first one that they see.
Related posts:
50 Pins to inspire creating your own Awesome “Viral” Pins
Blogtober Day 25 – Top 20 Favorite “Viral” pins from Pinterest
How to make your pins an Internet sensation and make them go Viral in 7 easy steps.
Making Pinterest graphics doesn’t require that you need to be a professional graphic designer. To make Pinterest graphics with ease you can download my guide PinArtwork Graphic Ease which provides you how to make viral pins. Note: It does require subscribing to my blog though.
Google Headline Analyzer
Raise your SEO to the next level with Yoast and the new Headline Analyzer.
There’s a new version to bring your SEO to the next level that helps to increase your web traffic called Headline Analyzer (from Google Analytics for WordPress by MonsterInsights). The link is at the bottom of this section.
I love this program because sometimes I’ll come up with a title and glance up expecting to see a terrific score that predicts the likelihood of getting the post clicked. Just to find out that the score I was expecting to see was significantly lower. I try to have my posts so that they average a score of 70 or better. By trying different variations of adding one or two words I often change tremendously change the score which as a result will bring more traffic to my blog.
The staff at MonsterInsights were using this program and loved it so much that now they’ve made it available for the rest of us to use.
Judge for yourself, I honestly believe that the added content to this post is going to be unbelievably valuable to significantly boost your SEO for Blogging.
By combining the power of Yoast SEO and Google analytics MonsterInsights Plugin Header Analyzer you can get those green bullets on your SEO Analysis as well as readability with the information outlined above and increase the likelihood of getting your headlines clicked.
With this aid of this new program, you can try entering different headlines for your post title to see how it compares and beefs up your potential to get clicked.
(R) Google Analytics for WordPress – Great tool to analyze your blog’s traffic as well as the included Google Headline Analyzer.
Guest-posting:
I don’t have personal experience in this arena. I’ve contemplated it but I haven’t been afforded the opportunity to give it a try yet. One of the benefits of guest posting is that you write the article for bigger blogs and then you are provided a backlink to your blog.
Grammarly:
Grammarly is an online program that looks at your spelling as well as your punctuation. It’s a lifesaver for the latter because I’m notorious in writing when it comes to where to place the comma. It doesn’t automatically fix mistakes for you but it’s the next best thing by underlining your potential mistakes which can quickly be done by reviewing the suggestion and clicking it (or dismissing it in its entirety). If you want your blog to stand out that you’re a professional blogger, I highly recommend that you get this free program.
Length of your post:
To get the “best” rankings on Google it’s suggested to write 2,000-word posts. I’m not suggesting that you should add a lot of fluff to get from point A to point B. Ensure that the information to reach that number is pertinent, otherwise leave it alone. The key thing that I often stress for blog posts is quality over quantity.
Marketing Plan:
Having a marketing plan for Pinterest and your Blog allows you to concentrate on the four main elements of a marketing plan:
Blog:
As I alluded to earlier, the first 50% of marketing is the publishing of your blog post. The 2nd 50% is creating and growing your blog traffic.
® 30 Awesome and easy ways to get eyes on your blog and inspire 1,000 monthly page views).
E-mail Marketing
(ConvertKit, Constant Contact, or OptinMonster). This is the part where you are trying to build your e-mail leads with opt-ins that can be created to encourage your readers to subscribe to your blog. Usually in exchange for subscribing they are rewarded with a download in the form of a checklist, guide, etc. Some sort of freebie that they can use as a ready reference is what I strive to shoot for. Examine the website for landing page.
(Share, share, share). Did I forget to mention share? Pinterest is one of the best social media forms to market the promotion of your blog.
® How to triple your Pinterest Impressions
Pinterest Group Boards: The “new” Pinterest algorithm “demands” fresh new pins. Therefore, do not pin repetitively to several group boards. Pin to the most relevant board and that’s where you should stop in the pinning process. This used to work in the past, but it’s no longer an acceptable Pinterest policy as mentioned in the Pinterest Community guidelines. One of the best ways to grow your blog is to become a content creator. Please refer to my post, How to Grow your Blog, become a Content creator.
Social media
(Facebook, Twitter, Instagram, etc.). Dependent on the rules of various Facebook “Groups” you can mention your blog post on Facebook. Pay close attention because many of the Facebook Groups that I’ve seen do not allow self-promotion. However, there are a slight few that encourage you to mention your blog.
Number of blog posts per week
Just starting out? Then at least one per week and then slightly increase it from there. The key thing to remember is quality content over quantity.
Number of Pinterest pins per post?
At least two per post.
Repurpose your content:
For an explanation on why you should repurpose your content, visit 12 ways to repurpose your blog content. Repurposing your old content gives your blog a chance to grow by revisiting older posts and giving them a face-lift by adding newer images, changing information that is outdated, and in some cases adding more material than what was previously published.
E-book / opt-ins – Gather a collection of related blog posts and create a downloadable eBook. Great as an opt-in incentive.
Infographics – Extract key points and transform them into an attractive infographic. Infographics are great for reaching a wider audience on more visual social media platforms like Pinterest. My personal suggestion is to write your blog article in its entirety and then it’ll be easier to have the key points in front of you to create your Infographic. It’s much harder to create from scratch when you don’t have those key points that are shimmering off the page to say create an Infographic for me.
Newsletter – Your subscribers don’t necessarily see every blog post you publish. So why not include a summary and an image in your newsletter to link back to a blog post?
Pinterest – pull out the key points and create vertical images that stand out.
Round-up posts: This technique is a personal favorite of mine to review and research information from several blog posts to come up with a cohesive post that more specifically focuses on a subject matter.
As the term implies, you’re rounding up information from experts (online entrepreneurs for example) in the field to answer a single question that people are pondering to find out what the answer is. And then share those answers with your readers. It’s a good way to get some quality links.
A good example of this is I was trying to find answers to SEO in terms of why should you optimize your individual posts and pages and how to use SEO effectively
Tailwind – Once I’ve created my pins, I peruse Tailwind to schedule pins to go out at least one week in advance. The pins are pinned to “only” the most relevant board and I’m trying my hardest not to duplicate pins to other boards. The only pins that I pin to my Group Board are pins that I’ve designed.
The Hoth
A blog post idea generator that will give you a ton of blogging ideas that you can use to create a blogging content master calendar. To forecast out your forthcoming blogging ideas forces you to narrow in one what’s going to be upcoming. This is a good practice because your blog posts should be related to one another. An easy way to see this is to look at your related posts (if you have a related posts plug-in) that looks at your previous and/or next blog posts.
If you are running out of ideas for your next blog post or killer piece of content? Fill out the boxes on the website above and it’ll provide you with ideas for the next couple of weeks!
Why does your blog need to have (good) Content?
So that you can continue to bring traffic to your blog for people to see your blog posts and/or images that you’ve created.
So that you can sell your products.
To continue growing your blog.
Yoast SEO plug-in:
I saw the article below that helps making SEO a lot easier to learn by viewing it as a game and the article (Is blogging dead? Time-Saving Content Marketing Tips) also served as an inspiration to create this blog post.
“And that’s why search engine optimization is so important. Blogging is not just a way to give away great information. Blogging is so important for reaching new customers. If you search engine optimize your blog posts you can gain hundreds of new blog visitors a day, I get a lot of visitors from Pinterest and that’s partly because I have searched engine optimized my blog post for Pinterest, and I also get visitors from google of course. Search engine optimization is really fun and I look upon it as a game. It is really fun – fun to find out how you can search engine optimize your blog posts.” – Inventicity.com
Yoast Premium SEO is a personal favorite of mine. It makes using SEO so much easier because I have a set routine of things, I check to ensure that are done before the blog post is published. I don’t have a written down routine, but I’d done often enough that I go through them step-by-step and periodically look to see if I might have missed a step or two (like the Google preview of the Metadescription or not adding an assigned category).
Related posts:
Five Step Marketing Content Checklist
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