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Top Keyword Tool
My go to keyword research tool is KeySearch. It's affordable at $17/year and has good recommendations for you to get top Google Rankings.
Rank Math SEO
The SEO tool that I use to optimize my posts for the best possible SEO score. At a cost of $59/yr it's a savings of $40 per year when compared to SEO. Plus you get an accurate picture of how your SEO is faring from 0 - 100.