Last Updated on December 29, 2021 by Scott Charleboix

In this post, boost your website relevancy by bulking up on thematic content as blogger’s we’re always on the lookout for ways that we can get our blog content noticed and that’s the focus of this blog post.  Getting noticed through creating thematic content. Therefore the main emphasis of this focus will take a close at the thematic content meaning and thematic content definition.

One of the things that I commonly preach on my website, PinArtwork, is that for how to increase blog traffic requires content, content, content.  Once you have a fair amount of good content you’ll get free traffic to your blog especially if you promote your blog posts on Pinterest and/or Facebook.

This post will be very beneficial if you follow the suggestion for how to gain more traffic to your blog.

One of the most discouraging things as a blogger is to pour your heart into your blog and not get traffic in return after you’ve promoted it via Pinterest or Facebook. 

I’ve recently been introduced to a new program called CanIRank that discusses ways for you to boost your website relevancy and this post is one of the recommendations from CanIRank to improve that factor.

Prior to CanIRank to be completely honest, I didn’t even know there was such as thing as thematic content and that not all content is created equal. 

I’ve been fortunate that without realizing it, I’ve actually been using the components that are within thematic content which I’ll explain in this post. 

As a blogger, if you want to increase your traffic it’s absolutely necessary to keep providing original content to your visitors and continue to do that on an on-going basis.  What that does is to promote a search presence for your brand and to bring you that much needed traffic to your blog.  Providing consistent original content results in a direct correlation to more traffic to your blog.

But there might come a time that your traffic, your lack of links, or you’re not using good links is not creating conversions for you (in the form of sales, subscribing to your blog, copy your contextual link to their applicable post/topic, etc.).  Virtually the thing that you want your reader to accomplish after they read your post.

In this post, I’ll be discussing how you can put a stop to that and start seeing a ROI for your marketing efforts. Creating Thematic Content is one of the simplest ways to increase blog traffic.

Boost your Website Relevancy by Bulking up on Thematic Content

I looked at a post that was written by CanIRank on the topic of Thematic Content called How Thematic Content Can Save Your Website so I could learn for myself why it’s advantageous to be using Thematic Content.

CanIRank is very helpful to address where do I rank with your WordPress posts. It’ll provide keyword research tips and other search optimization techniques to improve your overall SEO.

If you’re interested in learning what operational content means, you can look at the referenced post right above, but I didn’t get any benefit out of looking at the definition of it, so I figure maybe you won’t get any benefit out of it either.  However, the same can be said with thematic content, I’ll get to that in a second but first, this quick announcement!  Oops! I did it again. 

Oops, I got ahead of myself (as I have a tendency to do sometimes, you do need to know about operational content to a small degree because even though content on a site can be categorized as either operational or thematic, your customers (and especially the search engines) need to see both. 

The folks at CanIRank recommend that an obvious thing to do is that we’re going to be striving to continually provide great content on our sites.  But what might strike you is as odd is that when we are in the process of creating content you should be focusing on (and I can’t think of any other way to say it, so I’ll call it what it is) “the true function of on-site content.”

One of the very first steps when you look at your website’s content (to optimize it) is to break it down so that you know how it’s going to be used by your users (your visitors) and how it’s going to be used by the search engines. Optimizing your post is one of the very first steps for how to improve your SEO on WordPress and I highly recommend that you use Rank Math SEO for this feature. Not only will your SEO score on WordPress improve as you look for opportunities to continually update your posts, but you’ll find other internal link building opportunities that will improve your overall SEO site’s structure.

Difference between operational and thematic content

In this post, I’m going to briefly explain the difference between operational and thematic content. The “main” emphasis will be looking at thematic content,

On any given site, content can be categorized as either operational or thematic.

As I stated earlier, I didn’t like the definition of operational content that was provided on the CanIRank post so I’m going to look and see if I can find another definition that makes more sense to us.

Content operations is the set of processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise. 

CanIRank however did a good job of explaining that the operational content is the vital information that you would need if you wanted to hire someone. 

I found a better place that really helped me to more fully understand the importance of contents operations and it explains in detail.  If I were to cover this material it would be very exhaustive because it deals with many factors.  Perhaps this would make a good post for later.

Content Opportunities explained on a YouTube Video.

• Content planning
• Content creation and editing
• Collaboration, review, & approval
• Scheduling and publishing
• Measuring, ??, & retiring. (I can’t make out the middle word, just yet, it shows up again in the video).

That slightly makes the mud a little easier to see through (you still with me?). 

If you’ve looked at the above video, perhaps you’re getting the picture on content operations.  The information below should bring Thematic Content closer to home so it’s easier to digest. 

Let’s look at this information from a post called What Is Content Operations and Why Do You Need It? to see if it fits that bill.

“Content operations is the framework for helping companies manage the content lifecycle from start to finish. Content ops helps you plan campaigns, design and create them, get reviews and approvals, push them live in every channel, and gather content metrics and performance data—connecting all the pieces of content creation to facilitate growth.”

What is Thematic Content?

As I alluded to earlier, thematic content is a whole another ballgame!

There wasn’t a thematic content definition that I could readily find, other than this one that sums it best and refers to thematic relevance. 

“Thematic Relevance is a tricky concept, but hopefully this example will help you follow along. When your pages are tied together with specific, targeted keywords, it establishes a theme throughout the site that makes your site as a whole appear more relevant to those search terms.”

If you’ve been wondering how to get traffic to your blog or how to have more traffic on your blog, I highly suggest that you use a plug-in called Internal Link Juicer. It automatically builds internal links once you’ve entered the selective keywords in your posts. This is a good practice derived from SEO Content Strategy.

If this definition isn’t good enough, here’s the definition from CanIRank on Thematic Content that was referenced at the top of this post.  So there relatively the same thing, looking at an SEO goldmine comprised from targeting your keywords, building backlinks, and demonstrating your value to your users. 

“Thematic content represents the meat of your site, including product and service descriptions, ratings and reviews, case studies and explanations of your business’ practices. Such content represents a potential SEO goldmine, prime for targeting keywords, building backlinks and demonstrating value to your visitors… Thematic content is the go-to strategy … to drive sales and traffic.” 

I was very hard pressed to find more information on thematic content that I decided to switch it up a little bit and focus a little more on the root of thematic which means “concerned with the subject or theme of something, or with themes and topics in general.”  If you look at the two words together then thematic content is literally looking at the subject or theme of how content is used.  Although you’re probably not going to be able to find too much information on this topic other than the few sources I’ve already provided that most of them focus on thematic content analysis which is an entirely different topic. 

If you’re lacking on one of two things, traffic or domain authority, thematic content can be extremely helpful to give you a boost and more than likely you’re lacking in using thematic content on your site (as described above).

PinArtwork:  I’ve come up with the 20 Best Methods how to Increase your Domain Authority Score.  When it comes to SEO, I don’t proclaim to be an expert, but I am an SEO enthusiast!  So, I turn to the experts for their advice.  That’s precisely what I’ve done in this post.  I looked at 10 posts and then synthesized the material in this all-in-one Domain Authority (DA) post. 

Boost your Website Relevancy by Bulking up on Thematic Content and it’ll improve your LSI Keywords.

What are LSI keywords?

LSI keywords are words and phrases that Google sees as semantically-related to a topic—at least according to many in the SEO community. If you’re talking about cars, then LSI keywords might be automobile, engine, road, tires, vehicle, and automatic transmission. 

LSI keywords are the related keywords and/or synonyms that you use in a post and throughout the contents of your site.  What they do that is create an overall picture for Google to depict what’s important on your website and they’ll dramatically improve your traffic. 

When you take the time to expand your content, relate your content to other topics, and start using LSI keywords you’ll see a marked improvement in the SERPs that you’ll be included in. 

For example, by using contextual links and good links, my sitelinks for PinArtwork are off the charts.  Type in PinArtwork and you’ll see a whole string of internal links on the posts that I’ve written. Because Google was able to determine precisely what I have to offer. 

Understand what makes a good link is a recommendation from CanIRank to improve my site’s Website Authority at PinArtwork.  The main focus for this post is that by the conclusion of the post you should know how to write a good link and you’ll know how to get good backlinks. Throughout the post you’ll be provided with several blogging tips for backlinks building.

Not only “should” you start to see an increase in your SERPs, you should also notice an increase in the amount of back-linking opportunities that are a strong signal to the search engines that will help improve your domain authority (DA) score. 

One of the key things that you want to do is to show other users that your site is a useful resource.  By using thematic content you’ll be rewarded with having sitelinks.  These are a SEO goldmine that Google has recognized that you have a solid site architecture.

PinArtwork: The post, build your site architecture for optimal SEO will be of great value for you to build sitelinks.  Sitelinks are those internal links that you see when you do a Google search.  Good website site architecture makes sure users and search engine crawlers can move easily through your site. It helps users know “What do I do here?” and “Where do I go next?”

Rising above your competition with Thematic Content

If you’re looking to rise above your competition, I strongly suggest looking at using CanIRank as well as Thematic Content to improve your website relevancy. 

Pro-Tip:  There are several programs that you can use to rise above your competition and one of the best ways to rise to the top is by looking at your competitor’s traffic to see the keywords that they’re using. 

PinArtwork: Step 3 of Promote my Content in the post 3 steps to get 10,000 visitors in 3 months provides a suggestion on how to write a personalized e-mail that increases your likelihood of getting a backlink. The first part of that post primarily covers how to do a keyword research.

Where do you start with thematic content?

If you can’t tell by now, I have fallen in love with the program called CanIRank.  It’s truly a strategy that you’ll be able to concentrate on creating better content, as well as optimizing your posts for website relevancy. 

The post, How to find the best keywords for SEO describes in detail how to get the most benefit out of CanIRank.  “CanIRank is the first SEO software using AI to give you ‘specific’ action recommendations rather than just data.  For every recommendation, get detailed DIY instructions or delegate to an SEO consultant with just one click.”  I prefer the DIY because it’s free. 

Use thematic content as a content marketing tool

CanIRank is a content marketing tool to improve your Thematic Content.  It’ll guide you with many suggestions on the things that you need to that will ultimately improve your thematic content. 

Earlier we were looking at content operations and some of the elements within that arena are our images, their alt + tag description, and using internal links.

These aforementioned elements are especially critical to provide search engines with an overview of your site.  I’m still trying to digest this all, but all of these factors plus trying to get better ranking for our keywords are all a part of Thematic Content. 

Here’s a laundry list of ways for your to brainstorm ways in which you can promote the use of Thematic Content on your website. 

Create content that is:

• Unique –write something new. Separate yourself from the pack!
• Keyword-rich – Use keywords that are natural in your content.  Don’t force the keywords. 
• Genuine – create content that is likely to earn links for your website and is useful for your viewers.   customers.
• Fresh – “Content creation is an on-going process. By consistently adding fresh pieces to your site, you better poise yourself to get in front of more eyes and show your customers that you’re a human looking to help them out” – from CanIRank post.
• Good length – Longer is better!   Google rewards long content.

This new way of creating content will take some time to get used to using.  But in the long run it’s going to have a lot of benefits that will help establish your website’s authority and expertise. 

I’m not giving you all of my blogging secrets, but I’ve written enough posts that if you need help on your blog, I hope you’ll turn to PinArtwork or my Pinterest account, PinArtwork Blogger for help that between the two you should find the answer to ‘nearly’ any question. 

Thematic Content in Action

“Content creation is often easier said than done, especially if you find yourself in a highly technical or “boring” niche where creativity seems hard to come by. If you’re still strapped for ideas, consider:

• What’s new or changing within your industry
• Detailed tutorials and how-to articles to help educate customers
• White papers or original research that showcase your expertise
• Statistics or data you’ve collected that may be eye-opening to your readership
• Interviews with industry experts and customers
• Product reviews relevant to your readers” – CanIRank

Improving your website relevancy

If you decide to use CanIRank they have two methods to improve your website relevancy.  You can do it the old-fashioned, and yet timely way:  learn as you go, and do the do-it-yourself way (DIY) or you can hire one of the CanIRank staff (with CanIRank full service) to help write your content.  I personally prefer the DIY way to save money in the pocketbook.

Conclusion

“Thematic content represents the foundation of your site for both customers and search engines.   By embracing the creation of compelling, clickable content, you’ll establish your site as a valuable resource for customers in the long-run” – CanIRank

I was hoping to provide you with more information on the topic of Thematic Content; however, in the process of trying to give you more information I wasn’t able to find more relative information to thematic content. To the best of my knowledge, the principle of thematic content has no reference material for me to provide you with further details that have been provided in this post. Nonetheless, if you heed one thing from this post, it’s this laundry list of items that was provided earlier that is going to make a difference in your blog if you use these suggestions:

• Unique –write something new. Separate yourself from the pack!
• Keyword-rich – Use keywords that are natural in your content.  Don’t force the keywords. 
• Genuine – create content that is likely to earn links for your website and is useful for your viewers.   customers.
• Fresh – “Content creation is an on-going process. By consistently adding fresh pieces to your site, you better poise yourself to get in front of more eyes and show your customers that you’re a human looking to help them out” – from CanIRank post.
• Good length – Longer is better!   Google rewards long content.

Lastly, here’s a suggested link that you might want to check out called Setting goals and objectives with SMARTER goals. This post will be helpful as you set your goals on using Thematic Content.

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