Last Updated on October 12, 2021 by scottkandh
I’ve written this post, a strategy to create great content and turn clicks into sales – that you’ll be able to navigate PinArtwork in an easier fashion. But more importantly, it helps to build a strategy to convert customers into making decisions or to keep them as visitors.
In an article I wrote earlier called: What new bloggers need to know about Profitable Content there was a table called “Data based strategy to create great content – Table #2″.
As you look across the top columns the great content (column to the far right) is going to be instrumental to bring traffic to your blog. While people are on your blog you want them to spend some time looking around on your website. Not only to help lower your bounce rate, but to help turn potential clicks into sales.
The five elements are entertain, educate, persuade, convert, and keep.
What you need to do is to create categories on your website for just the items that you’d like to highlight. I’ve added a couple more items to the Table that fall into the areas of entertaining, educating, persuading, converting, and keeping your customers. Then the table below should contain links to your respective category items that you selected for the table. This is the easiest way that I could think of to ensure that you can set up a funnel that could lead processional to your affiliate links or the top tip blog posts to keep customers coming back to your website.
As time goes by and you take a look at your Google Analytics you’ll have a better idea to build your internal linking suggestions. For now it’s a random guessing game, because one topic may not lead naturally to another. The end goal in mind is to have a strategy that will carry your customer from one column to another starting from the left to the right. I don’t know how this is going to pan out, but eventually you may want to replace the categories with the actual names of the posts. p.s. I’ll need to update the two categories for Top 10 Posts and e-Books I haven’t created them.
By using the power of Rank Math and a feature called This post is pillar content you can build the internal links for your site’s structure.
You can select one or more Pillar Content posts for each post tag or category to show them in the Link Suggestions meta box. Even though there is an option to place a link into your post, I find that it’s easiest to copy and paste the link suggestions and then add paragraph breaks between the links.
For example, in this post, Rank Math has suggested to add the links listed below:
14 Programs to run an SEO Audit
How to Optimize your Blog for SEO
How to improve your Google ranking
The “How to Posts” are any posts that contain how to instructions for a variety of topics.
The “Affiliate Links” are any posts that contain products that I recommend to new bloggers.
The reason for this table is to conceptualize a strategy that looks at data and builds toward great content.
| Raise Awareness | Be Considered | Be Considered | Get a Decision | Retain your Customers |
| Entertain | Educate | Persuade | Convert | Keep |
| Quizzes | How to Posts | Top 40 Blogs | Affiliate Links | How to Posts |
| Top 10 Posts | Checklists | Star Trek TOS Pins | ||
| e-Books | Star Trek TNG Pins | |||
| Online Course info |
By using the table above to create my blog posts, I’ve noticed a substantial change in the traffic coming to my blog which you can see for yourself from my Jetpack plug-in showing it’s growth.
A strategy to create great content and turn clicks into sales
For more information to turn your clicks into sales, please visit the posts listed below:
Neil Patel’s – What is The Optimum Number of Clicks Before Conversions Start Happening? and
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