A Data based strategy to create great content and turn clicks into sales

Last Updated on June 21, 2021 by scottkandh

In an article I wrote earlier called: What new bloggers need to know about Profitable Content there was a table called “Data based strategy to create great content – Table #2″.

As you look across the top columns the great content (column to the far right) is going to be instrumental to bring traffic to your blog. While people are on your blog you want them to spend some time looking around on your website. Not only to help lower your bounce rate, but to help turn potential clicks into sales.

I’ve written this post that you’ll be able to navigate PinArtwork in an easier fashion. But more importantly, it helps to build a strategy to convert customers into making decisions or to keep them as visitors. What you need to do is to create categories on your website for just the items that you’d like to highlight. I’ve added a couple more items to the Table that fall into the areas of entertaining, educating, persuading, converting, and keeping your customers. Then the table below should contain links to your respective category items that you selected for the table. This is the easiest way that I could think of to ensure that you can set up a funnel that could lead processional to your affiliate links or the top tip blog posts to keep customers coming back to your website.

As time goes by and you take a look at your Google Analytics you’ll have a better idea to build your internal linking suggestions. For now it’s a random guessing game, because one topic may not lead naturally to another. The end goal in mind is to have a strategy that will carry your customer from one column to another starting from the left to the right. I don’t know how this is going to pan out, but eventually you may want to replace the categories with the actual names of the posts. p.s. I’ll need to update the two categories for Top 10 Posts and e-Books I haven’t created them.

The “How to Posts” are any posts that contain how to instructions for a variety of topics.
The “Affiliate Links” are any posts that contain products that I recommend to new bloggers.

The reason for this table is to conceptualize a strategy that looks at data and builds toward great content.

Raise Awareness	Be Considered	Be Considered	Get a Decision	Retain your Customers
Entertain	Educate	Persuade	Convert	Keep
Quizzes	How to Posts	Top 40 Blogs	Affiliate Links	How to Posts
Top 10 Posts	Checklists			Star Trek TOS Pins
	e-Books			Star Trek TNG Pins
	Online Course info

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