Last Updated on May 26, 2022 by Scott Charleboix
There are several ways to measure your SEO, in this blog post called How to measure your SEO I’ll provide you with some of the best ways to measure your SEO. I’ll also be providing you with SEO metrics and the SEO Tools to measure those important metrics.
What you need to do is to get a handful of metrics that will be especially useful for you to see how you’re doing so that you can track your SEO progress.
If you look on the Internet, you’ll find so many metrics that will make your head swim and too many metrics isn’t going to help you to determine where you need to place your time and focus. Not only would having too many metrics take for ever to read but they are also going to cause more confusion, so less is better.
What is an SEO Metric?
SEO Metrics are the indicators of your SEO success. They can be “accurately” measured, and they usually apply to a specific type of data that you have on your website.
My last post was called How to set SEO Goals, that particular post is a round up post focusing on setting your SEO Goals. In Step 2 of my post, Ultimate SEO Roadmap to Learning SEO one of the 10 process steps is Learn to Execute an SEO process and within that, there are: setting SEO Goals, Measuring SEO, Reporting SEO and SEO Process Management. In addition, I want to put a lot of stress on what Ahrefs calls the SEO Goal Pyramid which is more than simply getting more traffic. It’s the SMART way to set your SEO goals. This post will provide you with the SEO goals and objectives and provide SEO SMART goals examples.
I would suggest that you view that post to identify a particular goal that may be suitable for your business that will improve your SEO.
As I indicated in the aforementioned post I can’t tell you what you need to establish as a goal but I can provide you with some suggestions that you can consider.
7 ways for How to Measure your SEO
If you haven’t already established what it is that you want to track here are 8 suggested important SEO metrics for you to measure your SEO.
1. Organic Traffic
The first thing we need to address is what is Organic traffic?
The definition from https://useinsider.com/glossary/organic-traffic/ defines it as visitors that are landing on your site from unpaid sources (free traffic) like the search engines Google, Yahoo, and Bing. There’s a specific type of digital marketing that SEO experts use to improve their organic traffic which is called Search Engine Optimization (SEO).
An overall goal is that as you practice SEO you should steadily see an increase in the number of visitors coming to your site. That’s why it’s important to measure your organic traffic. And one of the easiest tools to measure it is Google Analytics.
This information that I’m providing to you is not only helpful to you, but it’s also helpful to me so let me interrupt for a second to say that to measure you SEO’s general performance you can look at your overall traffic numbers. But if you focus more on your organic traffic, you’ll have a more effective way to measure your site’s SEO strategy to see if you’re having direct results.
Once you’re in Google Analytics go to Acquisition >> Overview
My numbers aren’t stellar and I’m still in the process of continually building my site’s SEO. But by sharing this with you I’ll have a mechanism in place, and you will too that you can see you your organic traffic grows.
It’s very hard to see but at the bottom of your report is the phrase: To see all 5 channels click here. (Click on the word here to pull up the Explorer report in Google Analytics.
My suggestion is to change the drop-down box to “sessions.”
I don’t use Google Analytics quite often enough, but it’s worth checking out periodically because it has a wealth of information and as mentioned earlier sometimes it can get overwhelming, so unless you have a bachelor’s degree in Google Analytics stick with the basics for now.
2. Clickthrough rate (CTR)
I’ve been tracking my CTR with Rank Math for the past four weeks which have been 0.14%, 0.14% , 0.13%, and 0.15%. The CTR is nothing more than the number of search clicks (which you can get the CTR, clicks, and impressions from Rank Math). Divided by the number of search impressions. By the way the latest number of my search clicks was 315 and the number of search impressions was 210,880.
This is a good metric because it’s an indicator of whether or not you’re effectively getting the attention of people to click to your website. This metric is your users seeing your search results and how often you’re grabbing people’s attention.
How are you getting their attention? The element that stands out the most is effectively using your meta description and your title which show up in the SERP results.
If your numbers are low (like mine), it’s an indicator that meta descriptions and titles need work.
One of the most important things to know is that people usually don’t go past the second page of SERP results so it’s important to rank higher up and shoot for that number one spot which will raise your CTR score. It’s a slow and methodically process but well worth the effort.
Google doesn’t broadcast how they determine rankings but it’s extremely likely that your CTR is one of the ranking factors that it uses.
Periodically keep an eye on this metric so that you can monitor it’s performance.
3. Bounce rate
When somebody comes to your page and they leave before going to another page on your website, it’s called a bounce. The percentage of people that leave in this fashion is coined the bounce rate.
Your bounce rate will fluctuate very often. I’ve written a post called 25 Tools and Suggestions on how to Lower your Bounce Rate which provides several suggestions for you to lower your bounce rate.
When I wrote that post, my bounce rate was at 70% and I’m proud to say that now my bounce rate usually averages around less than 50%.
The thing that you need to know is that if you have a lower bounce rate then you’re doing the job of satisfying what your users are looking for. Because they’re able to find the solution to their problem.
- The best rates: under 40%
- Average rates: 41% – 55% or 41% to 50%. From information gathered (to write this post), the average rate can range from 41 – 60%.
- Above average rates: 56% to 69%, or 51% to 69%.
- Bad rates: Rates above 70%.
I’d prefer that my bounce rate was under 40 but at least I’m in the ballpark by having an average rate. I’d be much happier if my bounce rate was lower (under 40%) which means I’m reaching my SEO goals.
An easy way to see your bounce rates is with MonsterInsights as indicated below and going to the Publishers tab.
If you’re inclined to get a fuller in-depth look at your blog posts you can see your Bounce rates in Google Analytics by going to Behavior >> Site Content >> Landing Pages.
4. Keyword rankings
One of the most important metrics to be tracking is your keyword rankings.
A few months ago I remember reading in Facebook Groups how this person or that would write a post and they were ranked #1 on the post and I didn’t know how they were doing that so I made it my mission to overcome that. It’s not that hard once you have the right tools to identify where you are ranking for your keywords.
You could do a Google search for all of your keywords one by one to see where you rank but face it, who wants to go through all of those tedious steps to check each and everyone of the keywords when it would be simpler with other programs that provide the same information in less time.
There’s still a little bit of manual intervention because you need to put in your keywords so that they can be tracked. Ubersuggest is at the top of the list. Other free tools that you can use are CanIRank or Rank Math SEO plug-in. The latter is the probably the easiest way to find where you rank for your keywords.
If you go to Semrush you can get a lot of SEO insights into your keywords for free by going to Local SEO > Position Tracking
At the top of the Position Tracking report the default tab is the Landscape tap (as pictured above). Other free reports that you may want to look at are Overview, Ranking Distribution, and Competitor’s Discovery.
In the Rankings Distribution report your rankings are shown for your overall Rankings Distribution, Top 3, Top 10, Top 20, and Top 100.
The field called Ranking Distribution at the top of the report shows your collective rankings. My suggestion is to periodically come back to this report and look to see how your visibility score increases. This is the first time that I’ve looked at this report, and mine is 5.434 % which explains the low CTR as expressed earlier in this post. I’m adding this metric to my Excel spreadsheet so that I’ll be able to record it periodically (maybe about once a week and there after once a month or so).
The Competitor’s Discovery tab is an important tab because it allows you take a look at your own website and your competitor’s too see how you’re doing for average ranking position which you can see located under Competitor’s to the far right hand side (by the ? mark). This is a number that you’ll want to track from time to time.
5. Domain Authority
It doesn’t matter which tool that you use to check your DA score. The important thing is that whichever tool that you decide to use, be consistent and use the same DA score because some tools have different scores. Below is a snapshot of my DA score (from PinArtwork)
A few numbers that you may want to consider tracking but won’t vary too much within Moz when analyzing your DA score are the items listed below (that include the DA score).
|Linking Root Domains||161|
|PA Score homepage||33|
|Highest domain – Feedspot||64|
6. Domain Rating, New Backlinks, and Referring domains
The terms domain rating and domain authority are very similar. Where they vary is that the “Domain rating (DR) shows the strength of a target website’s backlink profile compared to the others in our database on a 100-point scale” – Ahrefs website.
An easy way to gather these three pieces of data are from Ahref’s Backlink Checker free tool.
If you don’t like the format above, you can get the same info from Ahrefs in their free SEO tool called Website “Authority” Checker which I prefer over the other one. The one mentioned above will show you the actual backlinks with their DR score and the URL Rating (UR).
7. Page speed
From time-to-time it’s an important that you keep an eye on your site’s page speed (for example, making some slight adjustments to your plug-in settings). If it takes a long time for your page to load, people are going to bounce before they even arrive on your landing page.
Listed below are screenshots from these two programs and the good scores are reflective from using the WPRocket Plug-in to optimize performance, speed, and functionality.
The one on the left is the mobile page speed and the right is the desktop page speed.
It’s critical that you take the time to record your search engine optimization process. By following the suggestions within this post you’re able to gauge if your SEO Strategy is working.
If you’re already not tracking your SEO metrics now’s the time to start doing it so that you can improve your blog’s traffic and move forward.
What’s the most important SEO metric that you like to track?