Last Updated on May 4, 2022 by Scott Charleboix

This post provides 5 Innovative Digital Strategies for Business Growth. Innovation is the key to entrepreneurial success. If you’re hoping to grow your small- or midsize business, you can’t simply rely on the same methods that you’ve been using to run your company.

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5 Innovative Digital Strategies for Business Growth

Instead, you need to think bigger – and today, that means investing in digital solutions for your business. Whether you want to learn about search engine optimization in the free SEO Hurdle Course for Bloggers or from PinArtwork SEO, start investing in data-driven transformation, or enroll in PinArtwork’s Free All In One Blogging Course, these tips can help you expand your company!

Focus on Business Process Management

Are you wondering if you could tweak or enhance some of your existing processes? The business process management (BPM) framework can help you automate manual processes to save time and labor, as well as optimize your current workflows to support digital transformation within your company.

Adapting your processes for efficiency will help you boost employee satisfaction, therefore gaining buy-in for new digital technology. As you build your personal BPM framework, you need to continuously monitor the model for effectiveness. If you notice any areas for improvement, you’ll need to make adjustments so that you get accurate outcomes.

Create Guides for Employees

Perhaps your employees frequently reach out to you with basic questions about important internal processes. Even if you have a comprehensive on-boarding and training process set up, it’s almost inevitable that people will forget important details from time to time. To remedy this issue, you can create infographics that function as at-a-glance process guides for your team.

For example, the Infographic below from a post called Mastering SEO in 2022 to teach your staff about learning SEO @ a glance.

You can get started with an infographic template – once you’ve picked out a template you like, you can customize it with the text, graphics, and color scheme you need.

Invest in Search Engine Optimization

Today, practically every company with an internet presence is concerned with search engine optimization and ranking highly for the right search terms. To improve your own company’s search performance, you can work on external link building, publishing original content, adding headings with keywords, and including images with keyword tags.

You should also create SEO reports to track your progress in this area. Visme states that your reports should include a strategy overview as well as details on your engagement metrics, traffic, and backlinks.

You can teach yourself SEO with the use of Ultimate SEO Roadmap to Learning SEO. It’s a step-by-step plan to create your SEO strategy with the use of an SEO Roadmap.

If you’d like to get a copy of the Ultimate SEO Roadmap to Learning SEO Guide, please fill out the form that’s provided below and it will be e-mailed to your e-mails inbox.

Upgrade Your Software Programs

When you launched your business, you might have chosen to use the free version of different software programs in order to save money. But ideally, your revenue is now higher, and you can afford to invest in better applications that can support a wider range of functions and more users. For example, if you want to better serve your remote team members, you can choose high-quality video conferencing software that aids virtual collaboration. You can also select project management software that will allow your team to stay up to date on their deliverables and deadlines.

You’ll definitely want to purchase customer relationship management software in order to track all of your sales and marketing leads. A program like this is invaluable, as you’ll be able to visualize key data in one place.

One such example is the free version of Rank Math SEO. The free version allows you to do just a few things but the Rank Math SEO Pro version has much more to offer, especially if you want to take advantage of higher Google rankings. At a savings of $40/year over Yoast SEO, Rank Math Pro is a good annual investment for your software. To compare the Free vs Premium versions of Rank Math here’s a link to recommendations as to why you should consider going Pro (or higher) with side-by-side comparisons.

With the use of Rank Math SEO Pro I’ve been able to get more than 40 Top Google performing keywords and I’m on my way to getting 50 Top ranked keywords in Google within the next several months.

Leverage Data

Today, data should be the driving force behind the majority of your business decisions. But how can you effectively apply the data you’ve gathered from various software programs and applications? Stitch Data states that you can set measurable objectives for all of your business initiatives, as well as the metrics that you’ll need to monitor in order to track your progress.

Conclusion

Growing your business involves trial and error. But chances are, some of these innovative digital solutions will help you move forward! By testing out a few of these ideas within your business, you can boost efficiency and drive more sales.

Looking forward to growing your business that much more? Here are a couple of posts to help you grow.

Need marketing inspiration? Turn to PinArtwork SEO to learn all about blogging! Browse my website today for tips on search engine optimization (SEO), Content Marketing, Pinterest, Blogging, and much more.