Last Updated on January 28, 2022 by Scott Charleboix
In this post, How to Optimize your Blog for SEO I’ll provide tips, and suggestions to optimize your Blog posts / pages to improve your SEO performance.
When I first started using Rank Math (on or about September 22, 2021) my overall optimization and the average Rank Math SEO score for my website was only 26%. I was determined that I wanted to find ways for how to Optimize your Blog for SEO and I wanted to significantly improve the overall optimization for my average Rank Math SEO score that was only reflecting 26 (see below).
I spent a week’s worth of time to update my blog’s posts and pages and I want to share with you the 21 basic ways for how to optimize your blog for SEO. The 21 basic ways are the steps used within the Rank Math SEO program (outlined within this post).
In the table below, I’ve provided the overall optimization for all of the posts and pages collectively together sorted by how they scored in terms of: Good, Fair, Poor, or No Data.
No Data means you haven’t opened the post or page yet, so Rank Math hasn’t been able to determine the score until it’s been opened and updated. Long as you’re opening the post or page, I’d suggest making at least one change for a minimal improvement. But the results come about from trying to fully optimize your posts / pages which I’ll cover in this post.
|No Data||97||No Data||0|
|SEO %||26||SEO %||70|
The total number of Search Impressions, Total Clicks, Total Keywords, and average position haven’t fluctuated very much. So rather than provide you with the day-to-day totals I’ve provided the range of the totals (below).
|Search Impressions||Total Clicks||Total Keywords||Avg. Position|
|6.68K – 7.18K||12 – 13||124||57.55 – 57.66|
Another thing that I want to bring to your attention is look at the difference that it makes to optimize your blog posts for how your keyword positions change (as depicted in the table that showed 0, 3, and 29 for the three positions of Top 3, 4 – 10, and 10 – 50 positions (located in the bottom lower right-hand corner under Keyword Positions).
How to Optimize your Blog for SEO
In order for you to learn how to Optimize your Blog for SEO, Rank Math looks at 4 parts (21 factors) broken down into:
- Basic SEO – 6 steps
- Additional – 8 steps
- Title Readability – 4 steps and
- Content Readability – 3 steps
Let’s look at this particular post as one example of how to optimize your Blog. This particular post at the time that I’ve started working on the post has a score of 67.
To fully optimize your blog, you would need to repeat this process for all of your blog posts and pages, and look at the Rank Math recommendations, one by one to see what needs to get improved.
One of the very first things to do is to add your focus keyword. Your blog post should be written around your focus keyword. What you’re going to want to do is insert keywords that you want to rank for. Try to attain 100/100 points for better chances of ranking. I like to use the program KeySearch to find suggested keywords.
For optimal SEO, get into a good blogging habit of adding alt + text to your images as you write your blog posts. Adding alt + text to your image can improve your post by a few points. In this blog post, all I’ve done thus far is to add the keyword and add an alt + text image and the score changed from 67 to 73.
Pro-Tip: If you want to get an idea on what your keyword should be, that should also match your blog’s title, I highly suggest that you use Headline Analyzer which is a part of the Google MonsterInsight’s Plug-in.
Clicking on “This post is Pillar Content” won’t raise your Blog’s SEO score. However, if it’s an important post on your blog, you should consider marking it so that you can add suggested internal links to it to improve your SEO site structure.
- Hurray! You’re using Focus Keyword in the SEO Title.
- Focus Keyword used inside SEO Meta Description.
- Focus Keyword used in the URL.
- Focus Keyword appears in the first 10% of the content.
- Focus Keyword found in the content.
- Content is 600 words long. Good job
After I added more content to the post, the score jumped slightly from 73 to 75 because the blog’s content was at least 600 words or more.
Your objective is to get green check-marks across the board so that each of your parts is All Good and doesn’t contain any errors. To be honest, I very seldom have been able to get all of them All Good, that’s why I stated that it’s your objective to get All Good for each of the four parts: Basic SEO, Additional, Title and Content Readability.
- Focus Keyword not found in subheading(s) like H2, H3, H4, etc..
- Add an image with your Focus Keyword as alt text.
- Keyword Density is 0.27 which is low, the Focus Keyword and combination appears 2 times.
- URL is 57 characters long. Kudos!
- Great! You are linking to external resources.
- At least one external link with DoFollow found in your content (this will change after you’ve added your external link)
- We couldn’t find any internal links in your content. (this will change after you’ve added your internal links)
- You haven’t used this Focus Keyword before.
I recommend that in the area of Additional to add at least one internal and one external link. Running down through the list of suggestions, Rank Math suggests that it is recommended to add the focus keyword as part of one or more subheadings in the content. I didn’t have a heading for the part of “How to Optimize your Blog for SEO” and adding that heading increased the score from a 75 to a 78.
I systematically have a process for the way that I write my posts so you don’t have to write your post in the same fashion that I do. One of the last things that I do before publishing my post is to make at least 10 pins for my post and than add alt text to the image. I prefer to use the Gallery feature for adding my images. One of the cons about using the Gallery feature is that it doesn’t allow you to add easily the alt + text to your image, whereas, if you add an image it’s very easy to update the alt + text image.
It’s funny how blogging can provide you with helpful suggestions to improve your blog. As I was working on improving my SEO by adding alt + text to my images I stumbled upon a button in my WordPress dashboard that I had never used before called Images. I wasn’t updating the alt + text in the Gallery because it’s not easy to do. I’m all about making things easy. So to make it easy, after you’ve added your images, you can go to Images and there you’ll be able to see the images that you’ve added and easily update the Alt + text description. It’s truly a time-saver.
In this post, How to Optimize your Blog for SEO I’ve only mentioned my Focus keyword thus far a total of five times. One of the most difficult things to do is to use your focus keyword and keep the copy natural. What I like to do is use the focus keyword x amount of times until I get a green check-mark instead of a red x for the area that pertains to keyword density (the 3rd bullet down).
The bullet called URL is x characters long is something that I’ve mastered yet. So for this part, I looked at Rank Math’s suggestion for how to get a perfect score of 100 out of 100.
Google doesn’t like to have URL’s that are long.
Rank Math will check the length of your URL and let you know if it is too long.
Rank Math’s “good” URL length has been set to less than or equal to 75 characters. So, if your URL length is equal to or less than 75 characters, then this test will pass.
First, this test checks your entire URL, not just part of it. That means HTTP, your domain name, separator characters, and your post URL, all are included in the test.
For this reason, if your domain name is too long, you should probably ignore this test. Because of the long domain name, you won’t be able to create a meaningful URL while pertaining to the 75 character limit. The test will appear as failed in that case, but you can safely assume that your post is optimized.
After adding some internal links to the bottom of this post, the SEO score changed from a 79 to an 84.
In my post How to Optimize your Blog for SEO I’ve only utilized the keyword thus far a total of six times. Unfortunately, it’s a matter of guess work for how many times you need to add your focus keyword. For longer posts it’s not too hard to meet the criteria to pass this test. However, for posts that are shorter, you may want to refrain from adding your focus keyword too many times so that it still appears to be natural. I’ve added the focus keyword and the bullet hasn’t changed to green which is what I’m shooting for, but the score did change from 84 to 85 so I’m getting there.
Hopefully, I’m only a few steps short of getting the green bullet so that the text still appears to look natural. Just for gee-whiz I copy and pasted my focus keyword How to Optimize your Blog for SEO into the post to see how many times it would take to get a passing score for keyword density. For this particular post that magic number is 9 times. Therefore, I’ll only need to add it two more times elsewhere in the post. Just remember that if you use that technique to move it to another location so that you don’t overuse it.
The whole intent of this post How to Optimize your Blog for SEO is to provide you with how you can methodically look at each of your posts one by one so that you can improve all of your posts and pages SEO score.
If you’re using Rank Math you can go to your WordPress dashboard and look at your posts or pages and you can set the filter to look at your posts or pages by their respective scores of Good, Ok, or Bad (see below).
You don’t have to about doing the same thing that I did which was pretty time exhaustive. But it provided me with a beginning framework so I knew where I needed to place my attention.
I had been using Yoast SEO Premium for quite some time, so most of the posts and pages that I have were never scored before by Rank Math, so I had to open them one by one.
The systematic approach I used was to have all of my posts score as at least Good or Ok (averaging from 50 – 100). Which left no posts/pages in the Bad or No Data area.
Once I had gone through them and updated my posts/pages and updated the Meta Description and Focus Keyword I went through some of the posts/pages that were on the border between Good and Ok to see if I could improve them from Ok to Good utilizing the same techniques that I’ve outlined in this post How to Optimize your Blog for SEO.
As I’ve mentioned it’s a magic number for the keyword density because a short while ago all I needed for my focus keyword How to Optimize your Blog for SEO was to mention it 9 times, and it actually took 10 times to get an orange bullet. And Rank Math suggested that I actually need 13 occurrences of my focus keyword How to Optimize your Blog for SEO before it would turn green. Hopefully, I’ll get there at 13 times and I’m nearly there.
To get a perfect score of 100 out of 100 for my post How to Optimize your Blog for SEO I’ve completed a majority of the Rank Math suggestions in the section of Additional and I’ll move on to the next section of Title Readability.
Thus far (in the first pass of this post), the only passing score in the area of Title Readability was the first bullet.
Focus Keyword used at the beginning of SEO title.
Your title doesn’t contain a positive or a negative sentiment word. Headlines with a strong emotional sentiment (positive or negative) tend to receive more clicks. This is one suggestion that I seldom use within Rank Math. Headline Analyzer uses a similar format for power words but Rank Math scores this area differently. Since I’ve seldom used this field for updating my posts, I don’t know what to recommend other than to read the link above to see if you’d like to use that feature (or not).
Your title doesn’t contain a power word. Add at least one. Here’s what Rank Math has to say about the use of Power Words: (passed to your title contains 1 power word(s).
Use of Power Word in Title
“What if you had the magical powers of making anyone click your links in the SERPs? A power so good that it would almost be considered illegal? . . .demonstrating the amazing use of Power Words. These are words that, when used in titles, compel users to click them, whether they like it or not.
In this test, Rank Math checks if you’re using a power word in the title. The test is performed using an internal list of power words, which is regularly updated. If a power word is found, you pass the test; else, you fail the test.
To learn more about power words (Rank Math recommends) you read this amazing guide about power words.”
See Section 12 for the list of Power Words that Rank Math recommends.
Your SEO title doesn’t contain a number. Rank Math suggests that headlines with numbers are 36% more likely to generate clicks, according to research by Conductor.
As I’ve said before this post is about How to Optimize your Blog for SEO so I added a number to my blog’s post title. However, I would recommend is to just update the title (if you add a number to it) and don’t change your focus keyword with the new title. If you change the focus keyword, the score may actually drop. After adding a number to my title and adding a power word the SEO score for 21 basic ways for How to Optimize your Blog for SEO has changed from 89 to 93 (nearly a perfect score).
So the title for this post has evolved from:
How to Optimize your Blog for SEO to
21 Ways for How to Optimize your Blog for SEO to
21 basic ways for How to Optimize your Blog for SEO
and my keyword density hasn’t changed to a green bullet but I feel like it will go green in the next one or two uses of my focus keyword.
You seem to be using a Table of Contents plugin to break-down your text.
You are using short paragraphs.
Your content contains images and/or video(s).
I hope that after reading this post, 21 basic ways for How to Optimize your Blog for SEO you’ll see how valuable of a tool it is to utilize Rank Math SEO and to improve your blog’s SEO.
By the time that I finished writing this post, the Rank Math SEO score has changed from when I started writing it from a 67 to a 93. I’m hopeful that you’ll be able to take the recommendations from this post 21 basic ways for How to Optimize your Blog for SEO and incorporate them into your blog.
As I mentioned, I methodically go through my blog posts to ensure that I can get the best possible SEO score. The only thing that remains for this post before it gets published is to add some Pinterest pins so that I can the focus keyword to the alt text. That should change the score from a 97 to a 98 or 99. Keeping my fingers crossed because I’ve never written a post before that scored a perfect 100 SEO score.
Update: Somewhere along the line, the SEO score changed and dropped down from a 97 to a 93. I prior had field keyword density marked as a green check-mark but that field is matched to your content so that the more you write the more times you need to add your focus keyword for within your post to get a passing grade.
Hopefully this will be the last time, other than adding my focus keyword 21 basic ways for How to Optimize your Blog for SEO to the Pinterest pins to keep that keyword density green.
I’m quite happy, the overall score is a 99, that’s the highest I’ve scored.
For more information about Rank Math (or improving your SEO) please see the suggested links below: