Last Updated on July 22, 2021 by scottkandh
When it comes to SEO, I don’t proclaim to be an expert. So I turn to the experts for their advice. That’s precisely what I’ve done in this post. I looked at 10 posts and then synthesized the material in this all-in-one Domain Authority (DA) post. My website is slightly over a year old so the Domain Authority for my website is currently 6 (six). I recommend checking your DA on at least a monthly basis.
This post is the Ultimate post to improve your Domain Authority. It’s a round-up post looking at 10 posts and synthesizing all of the information into this one bundled post. With the intent of improving your websites DA.
One of the experts in the SEO field that I greatly admire is Neil Patel who said:
“When you have a better idea about the terms for which you’re deemed
authoritative you’ll be able to optimize your site better” – Neil Patel
Here’s the list of the 10 posts that I looked at to improve your domain authority. I’ve included the Top 10 sites to make the Ultimate post to improve your domain authority.
- 18 ways to Boost your Domain Authority ranking – most website owners use DA as a way to self-assess “importance” on the web. A DA score can place anywhere between 0 to 100. With 100 being the highest possible score and 0 being the lowest. Completely new websites will always start with a DA of 1. It can take years to get to 30. But this post is here to teach you how to make it all a little easier – with SEO advice too!
- 19 Ways to Increase Google Domain Authority – an infographic on ways to improve your Domain Authority. The 19 ways are within the bold-faced comments of the Infographic.
- 6 Types how to improve your Domain Authority – Some of the best ways to improve your Domain Authority.
- A Beginner Blogger’s Guide to Domain Authority – SEO Tips for Bloggers: Domain Authority — Are you confused about domain authority and how it affects your blog? A beginners guide to help you.
- Boost your Domain Authority – 3 free strategies to get your Blog noticed – “How to increase your domain authority: These hacks raised my DA from 0 to 21. Want to get more search engine traffic? Here’s how to increase your domain authority. These 3 free strategies will help your blog’s SEO through backlinks!”
- How to improve your Domain Authority right now – A “brief” Guide to Domain Authority for Bloggers. Most of the information that is within this post I’ve already covered. However, I did notice one thing that I didn’t catch earlier that pertains to your spam score. You should check to ensure that your website has a low spam score (abbreviated SS).
Here’s some more information pertaining to Spam Score:
Spam Score is based on 27 common features among the millions of banned or penalized sites fed into the program.
- 1%-30% is considered a Low Spam Score.
- 31%-60% is considered a Medium Spam Score.
- 61%-100% is considered a High Spam Score.
“A high Spam Score for your site, or a site you’re looking at, doesn’t mean this site is necessarily spammy.
It’s a sign that you should do some more investigation into the quality and relevance of the site”.
- How to Increase Domain Authority (Everything you need to know) – What is Domain Authority and how do I check it? What are some misconceptions? This blog post covers everything you need to know to improve your Domain Authority! An impressive note is that the author here increased his DA to a 9 within less than 2 months.
- How to Increase Domain Authority for your Blog (Best 9 Methods) – In this post, I will explain all you need to take care while thinking to improve your DA. You can grow your blog’s traffic (as a) beginner by using these tips to improve DA rating of your blog.
- How to Increase your Domain Authority in the Smartest way possible – How to Increase your Domain Authority in the Smartest Way Possible! Blogs, websites, niche sites and authority sites – all succeed more with a higher DA. Follow these steps to increase your DA NOW!
- How to land quality backlinks to your Blog – Want to find high domain authority sites for backlinks? Then you need to try Help A Reporter Out. Learn how to get backlinks for free for your blog. Also, find out why they are important in order to increase your Domain Authority score and will improve your SEO.
Let me preface this blog post with a few things about Domain Authority that are extremely important to mention. The most important thing is that do not use Black hat methods to boost your Domain Authority. Black hat methods are buying ways to boost your Domain Authority and can severely hurt your Google ranking. The best way to “naturally” improve your Domain Authority is by creating great content for your blog. Then rely on having backlinks to your blog through the natural process of bloggers liking what you have on your blog and providing links to it.
I truly hope that you find this post extremely helpful to increase the domain authority for your blog.
Glossary of Domain Authority Terms
Links that point back from someone else’s blog to your website.
Domain Authority often gets abbreviated as DA and MOZ developed the metric. It compares your website to other websites. Having a higher domain authority score means that you’re more likely to show higher on Google in the search engine results. That’s why it’s important for bloggers to know the rudiments of Domain Authority. You can check your Domain Authority score for free on the Moz web site. Another good source to use is SmallSEOTools Domain Authority Checker that provides a little more extra information that Moz provides.
Because the higher the number of your domain authority means that you’ll “generally” see more traffic that gets generated to your website. But if you are a new blogger, just as in not getting caught up in having too many Pinterest followers, don’t spend an exorbitant amount of time to improve your domain authority. Let it come naturally through content and some of the other suggestions contained within this blog post.
Here’s how Moz says that they calculate your Domain Authority Score: “Domain Authority is calculated by evaluating multiple factors, including linking root domains and total number of links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time.” – Moz. In addition, MOZ has stated that more than 40 factors go into scoring your domain authority. But of those 40 factors, there are six prevalent factors which we’ll discuss in a moment.
The DA scores range from zero (0) to a hundred (100) with 100 being the highest score. According to SEOPressor here are some domain authority goals to shoot for on your Blog:
Domain authority between 40 and 50 equals average,
between 50 and 60 equates to considered good
and over 60 consider it excellent!
Like Pinterest Impressions, your Domain Authority is subject to go up and down due to a lot of factors such as your SEO, your links, website traffic, and many more variables.
Search Engine Optimization (SEO)
For detailed information pertaining to SEO please visit my post: SEO Checklists for WordPress Blogs.
Spam is annoying. It’s people that are trying to prevent your blog from being the best that it can be and are trying to bog down your services.
Six important factors in determining your Domain Authority Score
As mentioned above there’s six important factors that go into determining your DA score:
- Linking Root Domains
- Quality Content
- Search Engine Optimization Friendliness
- Social Signals
1. Linking Root Domains – “This is the number of unique backlinks your website has earned. So if it has obtained 20 external links from two different websites, then you’ve only had two linking root domains. Earning a few links from different websites will boost your ranking more than earning many links from the same website.”
2. MozRank – “MozRank is the metric used to score the strength of your website’s external links. It takes into account not just the number of links that are pointing back to your site, but also the quality of those links. Quality tends to beat quantity, which means that one good external link is better to have than two low-quality links.
MozRank is Moz’s judgement of the popularity and quality of backlinks to your website. It basically represents the “link juice” of a website. The MozRank scores range from a score of 0 to 10 (0 = the lowest and 10 is the highest score). To increase your MozRank score it’s necessary to have backlinks that are of high quality.
MozRank uses a 0-10 scale (with 10 being the highest). The average MozRank rating for a website is a 3.”
3. MozTrust – “Like MozRank, MozTrust is a metric used to help determine the quality of your external links.
However, it’s a little more specific in that it measures how closely your website is connected to trusted websites. Trusted websites are .edu or .gov sites. Even if a .edu or .gov site links to a site that then links to you, it’s considered a sign of trust that helps increase your MozTrust rating, which is also based on a 0-10 rating.”
MozTrust is very similar to MozRank that it too has a rating from 0 to 100. However, it reviews how trustworthy the links are whereas MozRank looks at the popularity of your links. It determines whether the backlinks you have pointing to your site are from trusted websites such as government and educational websites.
4. Quality Content – “Content is one of the main factors on which a website’s search engine ranking is based on, so it should come as no surprise that the quality of your website’s content is a factor in determining its domain authority.
While domain authority may help improve your search engine ranking, it also correlates closely with it.”
Content, content, content. Content is king!
When you get backlinks to your site one of the things is that you want to ensure that they (the backlinks pointing to your site) don’t have a lower Domain Authority than your site. It’s better to have backlinks from a few sites that have higher DA scores than your own website.
5. Search Engine Friendliness – “This refers to the use of SEO as well as to the site structure and user-friendliness of your website. Site structure can directly affect usability in that poor site structure makes your site difficult to navigate. It also makes it difficult for search engines to properly crawl and index your site, which can hurt your rankings. This is essential for your domain authority as well.” An exceptional way to build your site structure is with the use of the Yoast SEO plug-in. MOZ evaluates how well your website gets evaluated by search engines. Additionally, it looks at the configuration of your site’s structure (how well you are using internal and external links).
6. Social Signals – “Google uses social signals as one of the main factors in identifying good quality content. For example, it’s safe to assume that a piece of content shared, liked, and commented on hundreds of times has some quality. Moz uses the same social signals in determining domain authority scores.”
How you can Improve your Domain Authority Score with SEO.
This is a two-part process:
Part One: Get rid of your Bad links.
Part Two: Get Good Links (Internal and Backlinks).
Part One: Get Rid of Bad Links
- Broken links – First and foremost look for links that are broken on your website can harm your rankings as well as possible lowering your Domain Authority Score. The types of links to be on the lookout for are 403 and 404 links. There are many SEO programs out there to scan for these types of files, I highly recommend SEOptimer. If you neglect these two types of links it’s very possible for your websites bounce rate to go up. Therefore, it’s highly advisable to look for these two types of files to “lower your bounce rate.”.
- Links from foreign language sites – It is not bad if you have links that point to your website from another country; however, Google does penalize if the site pointing to you is in a different language. So you will need to take into consideration if you should delete it or not by looking at if the incoming link has a high quality domain authority score. More than likely if it is a high quality link you will want to leave the link intact, otherwise delete that link.
- Links on illegal or hacked sites – Use a spam blocker like Akismet Anti-Spam to prevent pornography. Using links to sites that are illegal or hacked sends a huge red flag to Google. So be very careful with comments that Akismet marks as spam. Majority of the contents I’ve seen flagged by Akismet are truly spam. Don’t let these comments go unheeded because they could severely affect the ranking of your Domain Authority.
- Links to and from pointless sites – if you notice links going to your post that are not within your niche you may want to consider writing them a comment to kindly ask them to remove the links pointing to your site.
- Regularly scan your site to check for bad links! – for suggestions on how to get rid of bad links I’m directing you to my favorite SEO plug-in Yoast for how to clean your bad links.
- Spam comments – You want to have interaction with your readers. Carefully look at comments flagged as Spam. 9 times out of 10 just delete them right away. For if you look very closely, even though they may appear to be legit, there’s a fragment within the marked spam comments that distinguishes them as spam. Say goodbye to Spam!
Want To Improve Your Domain Authority Score??
Part Two: Get Good Links (Internal and Backlinks)
7 – 12. Have a high level of SEO. I wrote a post about how it is important to start using SEO as soon as possible because it takes 3 – 6 months for your SEO to kick in. The link I’m referring you (SEO Checklists for WordPress Blogs) to has checklists for you to download and contains a plethora of information on how to use Yoast SEO premium so that you can build a site structure using cornerstone posts.
The next items (7 – 12) are found within the Yoast SEO plugin.
7. Keywords / Key-phrases: It’s paramount that you place keywords and/or phrases into your posts. It’s one of the easiest ways to build your sites SEO. Remember what I quoted from Neil Patel at the beginning of this post:
“When you have a better idea about the terms for which you’re deemed
authoritative you’ll be able to optimize your site better” – Neil Patel
8. Permalink Structure: Set it and forget it. Once it’s put into place leave it alone. Changing your permalink structure once it’s set up can have a profound effect. Here’s what can happen if you change it:
“Changing WordPress permalinks can negatively impact your search rankings, break any existing links external sites might be used to funnel traffic to your site, and break existing links you might be using on your site that lead visitors to that page”. Google Search
9. Meta Description – it is very easy to get caught up in writing your post and then forgetting to update your meta description. This is an important field because if left blank, Google will search your post and randomly fill in the description. Why leave that to chance? Spend a couple of extra minutes to summarize your post and update your Meta Description field.
10. Alt Tags on Images – there’s some controversy on whether for the alt-tag images that you should describe the post or the actual picture itself. Personally, it’s rather hard to try and distinguish the picture itself without describing the post as well. As I’m doing my research for writing this post, I’ll be looking at the suggestions from other bloggers on this topic and will add their comments here.
Tell Google exactly what the image is by including keywords in the alt-text of all your images. It’s recommended to describe the image, not necessarily the post. The post can be described in the descriptive field – from The Best ways to improve your Domain Authority.
11. Inbound / Outbound Links – Purposely try to add at least two to three inbound links to every post and at least one outbound link to every post.
12. Optimize your Site – What does it mean to optimize your website? “Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue. One of the most critical aspects of website optimization is search engine optimization (SEO).” For more information on tools to use to improve your SEO visit my blog post: How to look at the Effectiveness of your SEO. It is chock full of information. I also updated that post and put it into another format so it’s easier to use that you might want to check out this post as well: SEO Tools sorted by cache – keyword – or SEO Effectiveness – Plug-in tools. This above link will significantly help boost your blog’s SEO if you examine and study all of the programs that are available for you to use. To improve your Domain Authority read the section called: SEO optimize your blog posts
13. Guest posting – I don’t have any experience in writing guest posting and I’ve heard that guest posting is considered to be spammy as well. I found it very hard to find a blog that easily posted their guest posting policy outright in the open to see. Many of the blogs I looked at even said they aren’t accepting guest posts.
For some more suggestions on guest posting and what sites should you guest post on refer to a post called: How to Dramatically Increase your Domain Authority in the Smartest Way Possible!
To get a really good jump start on improving your Domain Authority try the 7-Day Link Building Challenge for 15 minutes per day! I’ve already signed up for my challenge, have you?
14. Internal links – There are several good reasons to use internal links on your website. Not only does it help to make you have a stronger website but it makes easier for the search engine crawlers to index site pages that you have – and they thereby effectively help to reduce your bounce rate (because people can stay on longer navigating easily from one place to another to find the thing that interests them the most. One thing to remember about your external links is to ensure that you are using no follow for your affiliate links.
Another suggestion for your external links is to set them to open link in a new tab option. By doing that forces the browser to open a new tab and your website looms in the background for them to return and continue navigating your website.
15. Facebook Groups or Blog Comments: By answering questions that people have on Facebook Groups allows you exposure to show your expertise and knowledge. In some instances, you can also add a link to your post (but be sure to check out the Facebook rules so that you don’t get blocked on Facebook). Make sure that your comments are meaningful. For suggestions on how to effectively write comments, visit the post: 11 Easy ways to build backlinks and 7 useful ways to improve comments on your blog.
Pro-Tip: If you leave a comment on a blog be sure to use your first name and the name of your blog: for example, Scott | PinArtwork. That way you’re leaving a natural link to your website and hopefully it doesn’t get marked as spam.
Another noteworthy piece of advice on blog comments is that you want them to be worthwhile so that people will read your comments and will want to visit your website. Please refer to the post highlighted above (11 easy ways …) for “effective ways” to leave a comment on blogs that you visit.
One last piece of advice is to try and stick your comments to blogs that are within your own niche so that Google doesn’t penalize you and considering you to be spammy.
16. Share on social media – Two social platforms that I prefer using are Pinterest and Facebook. Using these two social media giants can be very effective and you don’t have to spend a lot of money to promote your blog using these two venues.
17. Website Structure – Here are several suggestions to ensure that you website has a good site structure:
- The main menu is visible
- You’ve created a site map for the search engines
- Add a widget to your sidebar to show recent posts or at the bottom of your posts
A program that I like to use to show off your popular posts is the Jetpack plug-in. Please take a look at my home page and check it out – PinArtwork home page.
18. Monster Content – I’m saving the best for last because this is truly one of the best things that you can do for Blog to build traffic. The best way to get backlinks that point to your site is by having AMAZING content! Like my Star Trek post which has more than 6,000 Social Shares. Content that lasts forever and is timeless (regardless of the time of the year is called Evergreen content). In addition to creating content, I highly suggest to write a good quality post at least once per week. To ensure that you have professional content on your website check for spelling and punctuation errors. One of the best tools and you can get it for free is Grammarly.
What are the advantages of posting regularly?
- Improve your writing skills
- Increased number of e-mail subscribers
- Increased traffic to your blog
This Infographic (called The Authority Building Machine) is from July 3, 2013 but nonetheless it still brings into focus many of the things that were just discussed above. I suggest that you take a cursory look at it for some ideas that you might have overlooked in reading the information above. To get a better view of the Infographic, here’s a link to that post – The Authority Building Machine.
“Building authority for your website is a complex task. The process is similar to the workings of a machine which must be maintained and well-oiled to keep it running. Building authority (Domain Authority) is a progression that requires persistence, so keep going and keep building!” – BrandonGaille – 19 Ways to Increase Google Domain Authority
It bears mentioning again that as you write more and more blog posts gradually over time your domain authority will raise. However, if you don’t try to “intentionally” raise your domain authority the growth can be considerably slow. And as this section has pointed out one of the most important things that you can do as a blogger to increase your domain authority is to provide great content and post on a regular schedule (at least one quality post per week is my recommendation).
HARO: The post from toandfrofam.com called How to Increase Domain Authority has three strategies to improve your DA. We’ve already discussed Guest Posting in paragraph 13 but I didn’t go into too much detail about collaborating with other bloggers (discussed in her post).
The other strategy recommended on her blog post is HARO, which stands for Help A Reporter Out (HARO) which is a platform used by journalists and bloggers to get information from experts in the field. I personally haven’t used this avenue because there’s no guarantee that if you provide a blog post that they will provide a backlink to your website. If you know of something different, please provide a comment for the rest of us to learn from your experience. Thank you.
For more information regarding HARO check out the blog post called: How To Get Quality Blog Backlinks From HARO & Increase Your DA Score
One important note to bring to your attention that pertains to collaborating with bloggers is the following:
“By regularly collaborating with bloggers, you’ll increase backlinks—and increase your domain authority.” – Toandfrofam.com
One of the ways that I commonly collaborate with other bloggers is a private Facebook Group for people that have taken the Pinterest Traffic Avalanche Course called Freedom Bloggers. PTA link.
19. Write in a niche
At the beginning of this post, I made a few comments that prefaced the importance of Domain Authority. One of the comments so that you don’t have to return to the top of the post was:
The best way to “naturally” improve your Domain Authority is by creating great content for your blog and having backlinks to your blog through the natural process of bloggers liking what you have on your blog and providing links to it.
By staying and writing “consistently” within your own niche you’ll gain authority, respect, and trust on your Blog. And then hopefully people will want to recommend your content to their friends or build a link to your website.
As bloggers you should try to convince others that your post is worth linking to in their blog. Much akin as I’m writing this very post and linking to other websites for their contributions that I’ve deemed noteworthy such as the blog post called: What is Domain Authority and How Do I Increase It? On this website I also found a very helpful hint on How to Boost Your Domain Authority by 5 Points in 2 Weeks by Neil Patel. I don’t if it’s extremely wise to boost your Domain Authority for the sole purpose of trying to raise your Domain Authority. And I haven’t read this particular Neil Patel post yet. But from what I’ve read earlier it “might” be better to take the slow route so you may want to proceed with caution before getting too far over your head.
So, before I continue writing the rest of this post I’m going to take a breather and read Neil’s post. Then I’ll begin to press on and I’ll fill you in with information that isn’t addressed elsewhere. After taking a look at that post, I recognize that I’ve read it earlier and was instrumental for me to decide to write a post about how to improve your Domain Authority.
One of the most prevalent things in the post is Start with backlinks. You want to give other sites a reason to link to yours. One other reason to check out this post (Neil Patel’s) is for the videos and if your still lost on backlinks check out the videos so that you can improve your Domain Authority.
20. Promote your Blog and Start marketing your content
“Content marketing is the new game in the blogging world. You need to market your content to increase its reach. The more eyes on your content, the more will it help the readers and hence more link backs, more social shares, and more authority.” Two of the best ways to promote your content is through Pinterest and Facebook.
“People will want to include a link to your page to make their own post more informative and to give them more authority.
Posts that show some form of authority and a high level of knowledge, understanding and expertise draw more of a chance of earning quality backlinks.” Soon I’ll be adding a FREE checklist to Improve your Domain Authority Score.
One way to promote your blog is through OnTopList.com. There you can promote your website and get a backlink.
Below are the 10 pins from the posts that I reviewed.
Here I’ve added the pins that are for this post. I hope that if you like this post, that you will pin one of your favorite pins from this post. Thank You.
Here are some more posts that you may want to look at on my website: