Last Updated on January 17, 2021 by scottkandh
This blog post covers 10 essential tips for people that are just learning how to use Pinterest.
This post contains affiliate links, which means I will make a commission at no extra cost to you should you click through and make a purchase.
Keywords can be utilized in primarily four places for the best Pinterest SEO:
- The Image (Alt + Text) and
- Within the Image’s file name
- Title – Go to Pinterest and use Pinterest’s search function to find your root key word. After you’ve selected the root key word find other things that are of relevance to your pin.
- Description – once you have all of the keywords, be sure to put update your description so that the wording appears to be natural instead of just using a string of keywords.
- The Image (Alt + Text) – Pinterest uses artificial intelligence to check within the image too and pulls information from the descriptive data that you put into the image (such as the Alt+Text) short description, the caption, and the actual description of the image.
- Within the Image’s file name – try to use your key phrase (if applicable) for the name of your images filename: (for example: SEO pin to boost rankings in 24 hours).
An important thing to remember is that this information will boost your SEO for Pinterest, but it won’t guarantee that traffic will come to your website. However, it does increase the likelihood that your website will get traffic if you use this information on your Pinterest pins.
Here’s the template for when you create a pin in Pinterest. The current recommended size for Pinterest pins is 1,000 x 1,500 pixels. I began to notice that if you try to upload a small size pin to Pinterest, you’ll get a notification of the recommended size.
- Select your file from the drag and drop or click to upload button with an up arrow.
- Don’t save it from the site because then your destination link might not work (save that for a latter step). Make sure that you save the linked destination file that has been published, not the edited file from within the WordPress link.
- After the file is uploaded, add your title (you have 80 characters and the first 40 characters will be in the feed, the remainder people need to select see more).
- You have up to and not exceeding 500 characters for the description. If you go too far, you’ll be prompted and you’ll have to make some minor revisions to your description. Use as much of this information as necessary for the best Pinterest SEO.
- Add the destination link of your pin (preferably to your blog).
- Lastly, select which board you want to save the pin and then if it’s all done, press the Save button.
Pro Tip: Be sure to save the pin to your most relevant board, first and foremost. Don’t add the pin to any of your other boards. Pinterest frowns upon duplicate pins. Trust me on this one.
From what I’ve read the average number of pins to add per day is 20. Of those, to bring traffic to your blog requires “your pins” at least 7 – 10 pins per day. What I like to do is to make 10 new fresh pins daily and I’ll pin other pins from Tailwind or from other Pinterest boards to my boards to make up the other 10 pins. I use Tailwind too which does an average of 7 pins per day.
Most boards that I have viewed are arranged in alphabetical order (A – Z). To make it easier for other people to view your boards, I would suggest this by default. Other options are Drag and drop, and Last saved to.
There’s one feature not pictured below that refers to “secret” boards. A secret board is just that. It’s visible to you and not to others (unless they are already a collaborator). It’s useful to turn on the secret board for pins that you don’t want displayed. For example, I have a secret board that I call Work in Progress for pins I want to take a closer look at to determine if I like the content and then move them to another board. By default the boards are in a mode to keep the secret turned off. To turn it on, you’d simply drag the secret button to the right and then press Done to save the changes.
When you edit your board be sure to put the name of the Pinterest board in the name field. This will help your Pinterest SEO.
Fill up as much as the description as space permits and allows.
A Pinterest Board is where you save, collect, and organize your Pins. You can create new boards (the ones below the mainboard) from your profile or when you create a new Pin. Use boards to organize your business’ Pins so that people can easily browse your profile or explore your ideas. The “main” board is the part at the top (labeled PinArtwork Blogger) in my example, and the other boards are still referred to as boards.
For example, if you go to Pinterest and look at your analytics, you’ll see your Top Boards depicted in the order of precedence from left to right. You can look at other boards (three at a time) by clicking the arrow to the far right.
Pinterest Board covers allow you to put your signature style (branding) right on the front of every board, giving your account a cohesive feel and look that’s attractive to someone who stops by. What I like to personally do is to find a pin that easily depicts the contents by it’s visual appeal. You’ll notice that if you look for the suggested size of a board cover that the number is all over the board (no pun intended). What I like to use for board covers is 600 X 600 pixels. The reason behind this is that the Pinterest board cover image size is 200 x 200 pixels. However, the 600 x 600 size is more recommended as it will provide for a pinnable image.
I’ve seen some Pinterest boards that people like to use the same font for every Pinterest board cover. All in all, it’s a matter of personal preference and I’m not going to put another blogger on the spot for how they arrange their board covers. So my suggestion to you is simple. If you see someone’s board covers and you like how they have theirs set up. Go for it! Set yours up in a similar fashion. And you’ll get a crash course in learning how to make pins at the same time.
The pin below is the board cover that I want to create for Fall Decor.
You can edit the board in one of two ways. Regardless of which method you choose, in the end you’ll be clicking on the little pin to edit the board.
a. Click on the board that you want to add a board cover. For this method, the board gets edited in the upper left corner.
b. For the board getting edited you’ll need to click on the little pin in the lower right-hand corner.
Once you are in the board, once again, you’ll click on the pin to edit the board cover (located in the lower right).
Use the cursor arrows left or right to change the board cover. Once you have your image centered in the middle, click Save Changes (see below). The last step will be to click on Done after it returns to the Edit your Board (as depicted above).
How to change the Board Cover.
Pinterest Group Boards (also known as collaborative Boards) are shared Pinterest boards that multiple Pinterest users Pin to. The Board is owned by one Pinterest user who has given other Pinterest users permission to add Pins.
Which gets more traffic ( a Pinterest Group Board or Tailwind)?
From what I have read the one that gets more people to share pins (called repins) is Tailwind. So hopefully you can see that the best course of action to grow your traffic is to use a combination of Pinterest Group Boards (to get out the Pinterest Impressions) and Tailwind.
To make a group board, edit your board (as described above) and click on the “+” sign next to Collaborators Learn more.
Then you can send invites to people or type in their e-mail address in the second box (below “Copy link”).
Follow the directions that are in the description of the Group Board that you want to join (which vary in nature). Usually, you’ll be asked to follow all of the boards, and then contact the individual by e-mail or fill in their online form. For a large number of Pinterest Group Boards that you might be able to start collaborating or just want to take a look at their pins, visit Blogtober Day 13 – 15 Pinterest Boards = 1,178 Group Boards.
Is there a recommended number of Group Boards to join?
The minimum recommended number of Group Boards to shoot for a goal is 20. Initially, I had close to 80 Group Boards and that is a headache to use that many Group Boards.
Pro Tip: You have to remember that for “the best” Pinterest growth you should be adding fresh new pins to Pinterest, not duplicate pins. Therefore, you may want to make fresh new pins for your post and share them (only one at a time) to other Group Boards that you have. What I’m trying to say is don’t duplicate pins so that you end up sending repetitive pins here and there and then you get your account flagged for spam by Pinterest.
Tailwind is the program used by a large percentage of bloggers to make pinning easier and share their collection of pins. Think of it as a glorified Group Board. Through Tailwind you can direct pins to various boards and share them with other tribes to grow your website traffic.
Users of Tailwind are familiar with this statement: “The most successful brands on Pinterest take advantage of every opportunity the platform provides. We recommend you follow these steps to make the most of your account.” I really like Tailwind because it provides so much insight. “The most successful boards usually have at least 10 pins.”
The trial to Tailwind is based on 100 scheduled Pins. Instagram, Pinterest, and Tailwind are separate paid subscriptions. One major reason to use Tailwind is that Tailwind is a Pinterest and Instagram Partner.
Then click in the grey space of that block to see some other suggested pins. Pinterest will reply with – More ideas and show you the related pins. It’s also a precious time saver because from there all you need to do is save the pin and it’ll get saved automatically to the board that you were just in.
If you want to learn more about Pinterest, or visit some of the Top 40 Pinterest Boards, visit the page: “Top 40 Pinterest Blog Influencers in 2020.”