Last Updated on May 26, 2022 by Scott Charleboix
These are 10 Blogging mistakes to avoid and are some common beginner blogging mistakes. So many times, I’ve been in a Facebook Group and noticed that people have commented that they’ve wanted to start a blog. This post is intended to provide you with recommendations to improve your blog once it’s launched. These recommendations are provided so that once you have started your blog that you won’t make these major blogging mistakes.
This post contains affiliate links, I’ll make a commission at no extra cost to you should you click through and make a purchase.
Blogging Mistakes to avoid
For bloggers that already have an established blog, if you’re making these mistakes you can turn your blog around and you’ll benefit by learning how to be a good blogger.
I’ve been blogging for nearly two years and one of the major benefits from blogging is that it’s a continual journey of growth. Along the way of blogging, you’ll learn many things and sometimes you might have other agendas that prevent you from investing your time and attention because you’ve got other priorities for your blog. The point I’m trying to make is that with so much to learn about blogging it’s very likely that you’ll make mistakes along the way.
I’d like to provide you with tips that I’ve picked up about blogging from reading several books and many posts. By looking at pins that I’d like to add to their relevant Pinterest board I’ve got a fairly good idea of items that you may not have thought of that are necessary for you to have a successful blog.
I started my blog for fun because I fell in love with Pinterest and wanted to showcase some of my Pinterest pins. I started my blog as a hobby two years ago and I now consider myself an entrepreneur running my own business.
Some of these items (at one time or another) I have personally overlooked, so it’s my hope that by the end of this post, that you’ll be able to incorporate all of these recommendations into your blog, especially if you want to have a “profitable” blog and as I may have mentioned once or twice, I hope that you won’t make these blogging mistakes.
This post will be especially helpful if you find yourself in the situation that you’ve already started your blog and now you want to turn your hobby into a business (like many bloggers before us).
10 Blogging Mistakes to Avoid
What I’ve done with the blogging mistakes that are listed below is that I’ve tried to arrange them in a sequence of most importance at the top of the list and then descending in order.
1. Is your blog a Hobby or is it your Business?
If you were to pick up any book that discusses how to be a blogger, one thing that you’ll see that predominately stands out is that you need to get into the mindset that you need to be running a business. Your blog is an asset of that business. It might be a monumental shift for you to grasp this concept. To help get bloggers educated on this subject I’ve created a Pinterest Board called Entrepreneur Ideas. Below is the description of my Entrepreneur Ideas Pinterest Board:
Entrepreneur Inspiration Ideas + Tip + Ideas | Being your own boss can be very rewarding, but it’s not for everyone. Before you take the first step, take some time to find out if you have what it takes to be an entrepreneur, to understand the benefits of entrepreneurship, & to learn about your chances of success. Explore creative advice, insight, profiles & guides & more.
At the moment there are only five pins in the board, so I’ll be on a hunt to see if I can find some more pins that are relevant to add to the Pinterest Board.
On occasion I’ve been asked to share links to other blogs, I don’t mind sharing links to other bloggers; however, I personally like to keep the links that I share limited to items that are within three of the niches that I commonly blog about: Pinterest, Blogging, and/or SEO.
Other than that, I don’t provide links to items outside of my niche, even if it’s a one-time payment, because it could be taking traffic away from your own blog, whereas the goal should be to keep people on your site and lower your bounce rate. It’s a balancing act, because for good SEO you still need to provide one or two good external links.
2. Wanting your posts to be Perfect
Wanting to be perfect is probably one of the biggest reasons holding people back from wanting to launch their own blog. There’s an old saying that I want to remind you of consisting of two words: Nobody’s Perfect!
Like many other bloggers, I’m a perfectionist, I want the blog post to be perfect. I want to have the highest SEO score possible so that the keyword used within the post is able to get into the top 3 positions of a Google search.
One of the best pieces of advice I can provide is to publish your post, and then if you notice something down the road fix it later. By the way, it’s a good habit to get into to review your old posts and update them.
If you decide to take on a blogging journey, there’s a lot of information for you to learn and it takes quite some time to get into a groove which varies from blogger to blogger. It depends on a variety of items such as the niche that you select, the posts that you write, and the images/pins that you promote on social media.
Just get busy and realize that people aren’t going to be grading your blog post. Google will when the bots index your blog posts; however, they are also looking for the times that you’ve updated your materiel and provided more information, and you can get rewarded for that.
So don’t be afraid to launch your blog, write a few posts. Six to Ten posts is a relatively good amount to get started and then you can start providing internal links amongst the posts that you’ve written.
3. Leverage the power of Pinterest with images
Pinterest is usually defined as a visual search engine. When people search for items, I’m willing to bet that nine out of ten searches lead to a Pinterest board. With the use of Canva Pro you can have a vast array of pictures at your beckon call to promote your blog posts. The other alternative is to take your own pictures with your cell phone.
I personally prefer to rely on the creative pictures that I often see on the Canva Pro platform that I can use within my Pinterest pins or make a Facebook image. (Yeah, there’s a difference in how you need to make an image for each of those two platforms, it’s not a simple matter of one size fits all. In a post that I wrote with the same name, are the common sizes for most images within different platforms.
According to Statista, below is the distribution of Pinterest users worldwide as of January 2022, by gender. Based on this statistical data that more women to are drawn to Pinterest than men, if you’re blogging and you’re a content creator, it’d be more beneficial for your ideal audience (when you write your posts or make your images) to be female because nearly 77% of Pinterest users worldwide are female.
4. Not Utilizing SEO effectively
There was a time that I wouldn’t recommend any other SEO plug-in to you other than Yoast SEO. If you’re wanting to get your keywords so that they rank high on Google you’re far better off using Rank Math SEO Pro or it’s free version.
There’s a night and day difference between the two programs. Yoast SEO has been around longer than Rank Math SEO who’s relatively new to the blogging world. But bloggers are quickly picking up on the benefits of using Rank Math SEO because the numbers of people using Rank Math has grown from 1.2 million users to 1.3 million users (and I’m one of those 1.3 million users).
This is what SEO Expert; Matthew Woodward has to say about Rank Math SEO
Here’s another testimony from a Rank Math customer.
Whereas Yoast SEO will get you a green light every so often here and there, it’s far easier to use Rank Math SEO to get scores that fall into the 90-percentile range if you follow their step-by-step guidelines for the best possible SEO score (100%).
Pro-Tip: If you’ve been contemplating making a switch from one SEO plug-in to Rank Math, don’t wait too long. Because one of the things that you’ll need to do with Rank Math is to open all your posts one by one to see what needs to get optimized. Once you’ve made all your necessary changes and updates you can update your post to get your respective SEO score.
Using Rank Math SEO makes you realize the importance of properly using your keywords which are instrumental in your blog posts as well as Pinterest pins.
5. Not having a Content Calendar to plan ahead
I’m often provided with ideas for posts to write from other pins that I’ve seen and for the topics that weigh very strong for articles to write about, I make a brief mention of the keyword topic that I want to blog about in my master content calendar.
That way when the time rolls around for you to write a post, if you add them to your content calendar when you’re presented with the idea, the next time that you get around to finding out what you want to write about you’ll have a pretty good head start of topics.
It’s so much easier to write a blog post when you’re not up against a time constraint. In blogging, there’s a saying of quality over quantity. Planning your posts well in advance, doing your keyword research makes it all the much easier to organize your blog post and then all you’ll need to do is brush up your post with some good Pinterest pins to promote it on social media.
One of the worst things as a blogger is sitting down in front of your screen and not having an indication of what you want to write about. I highly encourage you to not to wait to the last minute, by ensuring that you purposely plan your blog posts ahead of time.
A good way to practice this technique is with a Blogtober Challenge. Blogtober is an annual event in October where blogs go outside of their niche to write one post every single day during the month of October. It’s a great way to freely write about anything that you’d like, and you can get some great traffic to your blog.
You don’t have to create your blog posts and then schedule them the same day. I would highly encourage you to get a head start creating your index first for the entire 31 days of Blogtober. Once you have your index built, you’ll have a general idea how easy it is to blog when you know what you want to write about when you’ve already got the topic drafted out ahead of time.
And you can even schedule them so that the blog post will be published at certain daily intervals so that you just need to add some creative content to your blog posts.
Waiting till the last minute to publish a post can get stressful. If you’re not too good at making Pinterest pins, what you could do with your posts is to write the posts during the 31-day blogging challenge and then come around behind the next month to provide Pinterest pins for all of your posts promoting them on social media.
6. No Email opt-in for your visitors to sign-up
This is something that I’m bad at myself. I use ConvertKit and with that program I’m able to have a form of my choice that shows up on each and every blog post.
What I would like to do is to double down on the opportunity for my visitors to subscribe to my blog by having a second opt-in form for people to sign up for the blog.
Your e-mail list is a potential gold mine so by capitalizing on chances that you get your visitor’s e-mail information is paramount.
Ideally, it’s best if you can give away something for free on every blog post (and have it related to what you just wrote about).
Pro-Tip: One good suggestion for you is to look at the post that you’ve just written and turn it into an opportunity for your visitors to subscribe by providing them with a copy of the blog post in PDF format, or turn it into a cheat sheet, or e-Book.
7. Not Monitoring Your Traffic
Earlier I mentioned that you want to write posts targeted to your ideal audience. How do you find out who’s your ideal audience? By getting Google Analytics a free plug-in that you’ll be able to see the demographics of where your traffic is coming from. Another good plug-in that you could use is Jetpack. The trick is that you need to find out where your traffic is coming from and how it’s getting driven to your site.
One of the reasons for doing this is that you don’t want to spend too much time on a platform that isn’t getting you any traffic. With the use of the items mentioned above you should be able to pinpoint if your spending too much time on a platform that isn’t getting you any traffic and your resources should be directed elsewhere.
8. Not Having Categories
This is one of the easiest things you can do on your blog post that doesn’t take up a lot of time. Before you publish your blog post you should be to categorize your blog into an existing category on your website. If you’re using Breadcrumbs on your site and have a lot of blog posts having assigned categories will be very beneficial for your site’s navigation and provide a good user experience (UX) for your visitors.
9. Not using a Keyword Research program
If you want your keywords to rank high on Google, it’s highly recommended to have a professional keyword research program. Yeah, you could do it yourself like I did for a year without using a professional keyword research program. But then I discovered Holistic SEO and how important it is to write blog posts centered around the keywords instead of trying to magically come up with a keyword from the middle of nowhere and pulling it from thin air. Not knowing if it has volume or site difficulty.
I can’t begin to tell you how hard it is to rewrite articles and make the necessary changes to your blog posts if you must change your keyword. Because the keyword is used in many different places to optimize your post.
You can use free programs but most of them lack the ability to give you the keyword difficulty score, the volume, and many other factors that are useful to select the keyword that you want to use. The two that I recommend the most are KeySearch and Ubersuggest. For KeySearch, don’t forget to use the discount code KSDISC to save a few extra dollars.
10. Don’t concentrate on your traffic numbers
Pro-Tip: ” Instead of paying attention to numbers, put your focus on content, marketing and strategies. I repeat. Do not fret over numbers!” – from 13 Big Blogging Mistakes Almost Every Amateur Blogger Makes (Fix Them Today) at SheMeansBlogging.com
If I were Starting a New Blog Today, 10 Things that I’d do!
I’ve been contemplating starting a new blog in a different niche, so here’s a quick laundry list of items I’d do if I were to start a new blog. I really like comic books, so I have been giving that a lot of thought.
Here’s how I would proceed:
2. You get free domain with hosting if you purchase Bluehost (no charge – for 1st year).
3. Install WordPress from Bluehost that has a one-click WordPress install
4. Design a new logo myself in Canva. (Cost: Free)
5. Create Pinterest Boards for every different comic character and/or movie.
6. Create Pinterest images on Canva. (Cost: Free)
7. Use Rank Math SEO Pro or Rank Math SEO Free
8. Use ConvertKit to collect e-mails that is free if you have less than 1,000 subscribers.
9. Write at least one incredible article per week on a consistent basis.
10. Throughout the week, promote the website on Facebook and Pinterest and ensure that the posts have good lead magnets (that you can create in ConvertKit for free).
Still wanting to find out what you can do to improve your blog? Then check out this resource on my Pinterest Board called Blogging Mistakes with 27 pins on the subject.
Related posts that you may want to check out regarding blogging mistakes to avoid: